Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I lead the people side of transformation: driving adoption, shaping behaviour change, and ensuring organisations are ready and able to embrace new ways of working. With 17+ years’ experience across digital, marketing, and enterprise initiatives, I specialise in translating complex system implementations into clear, engaging change and communication strategies that resonate with both internal teams and external stakeholders. I’m known for bringing structure and clarity to high-profile programs, developing end-to-end change, communications, and readiness plans that minimise disruption and maximise uptake. My approach combines data-led insights, stakeholder empathy, and strong execution to deliver seamless onboarding experiences and sustained behavioural change at scale.…I lead the people side of transformation: driving adoption, shaping behaviour change, and ensuring organisations are ready and able to embrace new ways of working. With 17+ years’ experience across digital, marketing, and enterprise initiatives, I specialise in translating complex system implementations into clear, engaging change and communication strategies that resonate with both internal teams and external stakeholders. I’m known for bringing structure and clarity to high-profile programs, developing end-to-end change, communications, and readiness plans that minimise disruption and maximise uptake. My approach combines data-led insights, stakeholder empathy, and strong execution to deliver seamless onboarding experiences and sustained behavioural change at scale.

Cathy Su

Project Manager, Brand Strategist, Marketing Strategist, +4





I lead the people side of transformation: driving adoption, shaping behaviour change, and ensuring organisations are ready and able to embrace new ways of working. With 17+ years’ experience across digital, marketing, and enterprise initiatives, I specialise in translating complex system implementations into clear, engaging change and communication strategies that resonate with both internal teams and external stakeholders. I’m known for bringing structure and clarity to high-profile programs, developing end-to-end change, communications, and readiness plans that minimise disruption and maximise uptake. My approach combines data-led insights, stakeholder empathy, and strong execution to deliver seamless onboarding experiences and sustained behavioural change at scale.…I lead the people side of transformation: driving adoption, shaping behaviour change, and ensuring organisations are ready and able to embrace new ways of working. With 17+ years’ experience across digital, marketing, and enterprise initiatives, I specialise in translating complex system implementations into clear, engaging change and communication strategies that resonate with both internal teams and external stakeholders. I’m known for bringing structure and clarity to high-profile programs, developing end-to-end change, communications, and readiness plans that minimise disruption and maximise uptake. My approach combines data-led insights, stakeholder empathy, and strong execution to deliver seamless onboarding experiences and sustained behavioural change at scale.

Available to hire

I lead the people side of transformation: driving adoption, shaping behaviour change, and ensuring organisations are ready and able to embrace new ways of working. With 17+ years’ experience across digital, marketing, and enterprise initiatives, I specialise in translating complex system implementations into clear, engaging change and communication strategies that resonate with both internal teams and external stakeholders.

I’m known for bringing structure and clarity to high-profile programs, developing end-to-end change, communications, and readiness plans that minimise disruption and maximise uptake. My approach combines data-led insights, stakeholder empathy, and strong execution to deliver seamless onboarding experiences and sustained behavioural change at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Senior Digital Lead at Transgrid

August 1, 2022 - Present

Introduced automated Asana marketing workflows that streamlined processes and increased marketing operational efficiency by 50%. Delivered training and capability uplift initiatives and produced 22 long-form thought leadership articles in 12 months. Directed a large-scale website transformation delivering 130+ UX and content enhancements, resulting in significant engagement gains. Directed paid digital portfolio and tracked performance across owned channels with analytics-driven optimization.

Digital Marketing Manager at Fluidra Australia

November 1, 2020 - July 1, 2022

Led the strategic transition from a fragmented legacy system to Salesforce CRM, modernising warranty program. Designed change communication strategies for multiple stakeholder cohorts. End-to-end delivery of three enterprise website CMS revamps with improved engagement. Built and scaled social content operations across seven accounts with governance. Launched Fluidra ANZ’s first Social Media Dealer Onboarding Program. Directed full-funnel paid media strategy across SEM, SEO and paid social with ROI-focused reporting.

Senior Digital Manager at Sussex Australasia (Full-Service Agency)

December 1, 2017 - October 1, 2020

Led integrated digital and communications strategies for tier-one clients including Mastercard, Seagate, Hyundai CRM and China Southern Airlines. Appointed Digital Lead for Seagate ANZ. Delivered Mastercard’s staff training platform across ANZ, onboarding 25+ channel partners and achieving an average 20% sales uplift among trained staff. Led a full redesign and SEO transformation of the Sussex website with 387% session growth in three months.

Digital Associate Director at MEC

August 1, 2013 - January 1, 2016

Strategic digital lead for Estée Lauder and Citi, managing annual digital billings exceeding AUD$1.85M. Led and mentored a high-performing media team and managed end-to-end digital planning lifecycle across multiple pricing and buying models.

Digital Manager at Carat Media

April 1, 2011 - May 1, 2013

Strategic digital leadership for Estée Lauder and Citi, leading media planning lifecycle and delivering performance-driven digital strategies aligned to broader business objectives.

Education

Master of Advertising and Public Relations at NCCU

January 1, 2005 - January 1, 2007