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Hi, I'm Cathy Yin, a multidisciplinary designer and student passionate about blending design, technology, and business. I currently pursue an Honours Global Business and Digital Arts at the University of Waterloo, exploring branding, visual systems, and user-centered design. As a leader and designer, I enjoy building cohesive brand identities and scalable design systems for large-scale events and campaigns, while collaborating with teams across design, business, and tech.…Hi, I'm Cathy Yin, a multidisciplinary designer and student passionate about blending design, technology, and business. I currently pursue an Honours Global Business and Digital Arts at the University of Waterloo, exploring branding, visual systems, and user-centered design. As a leader and designer, I enjoy building cohesive brand identities and scalable design systems for large-scale events and campaigns, while collaborating with teams across design, business, and tech.

Cathy Yin

Graphic Designer, Brand Designer, Content Creator, +4

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Hi, I'm Cathy Yin, a multidisciplinary designer and student passionate about blending design, technology, and business. I currently pursue an Honours Global Business and Digital Arts at the University of Waterloo, exploring branding, visual systems, and user-centered design. As a leader and designer, I enjoy building cohesive brand identities and scalable design systems for large-scale events and campaigns, while collaborating with teams across design, business, and tech.…Hi, I'm Cathy Yin, a multidisciplinary designer and student passionate about blending design, technology, and business. I currently pursue an Honours Global Business and Digital Arts at the University of Waterloo, exploring branding, visual systems, and user-centered design. As a leader and designer, I enjoy building cohesive brand identities and scalable design systems for large-scale events and campaigns, while collaborating with teams across design, business, and tech.

Available to hire

Hi, I’m Cathy Yin, a multidisciplinary designer and student passionate about blending design, technology, and business. I currently pursue an Honours Global Business and Digital Arts at the University of Waterloo, exploring branding, visual systems, and user-centered design.

As a leader and designer, I enjoy building cohesive brand identities and scalable design systems for large-scale events and campaigns, while collaborating with teams across design, business, and tech.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

President at Global Business and Digital Arts Society

December 1, 2025 - Present

Incoming role responsible for leading and coordinating design initiatives across society events and initiatives related to design, business, and technology.

Director of Design at Waterloo Nanotechnology Conference

June 1, 2025 - Present

Spearheaded the rebranding of an international conference with 500+ attendees, featuring MIT professors and Ivy League experts. Designed logo, email banners, and cohesive marketing collateral across digital and print platforms. Collaborated with tech, logistics, and executive teams to align visuals with event themes and speaker messaging. Directed design workflows, providing feedback and coordination to ensure brand consistency and timely deliverables.

Graphic Designer at University of Waterloo

September 1, 2025 - Present

Designed digital and print marketing materials for student events, services, and campaigns using Adobe Photoshop and Illustrator, including posters, banners, and social media graphics. Prepared print-ready files with crop marks, bleed, and colour settings to ensure professional production quality. Maintained brand consistency across digital and print platforms.

Design Coordinator at Global Business and Digital Arts Society

May 1, 2025 - Present

Led design and rollout of GBDA event campaigns, contributing to storyboarding, content planning, and cohesive branding across digital platforms using Figma. Supported creation of event assets from promotional content to print materials.

Content Creator at University of Waterloo Recreation

September 1, 2025 - Present

Developed engaging digital content for Waterloo Recreation’s social media platforms, highlighting student programs, fitness initiatives, and campus life. Edited content using Adobe Premiere Pro and CapCut to ensure high-quality visuals. Produced video campaigns that achieved over 30,000 views on Instagram and significantly boosted engagement.

Marketing Executive at Chinese Student Association

May 1, 2024 - August 1, 2025

Instrumental in elevating CSA's social media presence to the largest Chinese Student Association in Canada, through bold visual branding and strategic design direction. Created high-quality graphics for events, sponsorships, and promotions, establishing a new visual standard and significantly boosting engagement across platforms.

Brand Designer at Le ^GoTravel

June 1, 2022 - December 1, 2023

Designed the brand logo and supporting visual assets, including print materials and promo stickers to establish a cohesive and professional identity for Le GoTravel. Contributed to the brand's launch by creating eye-catching visuals that enhanced recognition and engagement across platforms.

President at Global Business and Digital Arts Society

January 1, 2026 - Present

Directed the branding and visual identity for Mosaic, a design case competition engaging 100+ students across design, business, and technology, resulting in a cohesive and recognizable event presence. Led and managed a 20-member executive team, overseeing strategy, operations, marketing, and partnerships to successfully execute multiple large-scale initiatives. Designed high-volume assets including social media graphics and event lanyards, managing production and vendor coordination to ensure all materials were delivered on time while maintaining strong typographic hierarchy and visual consistency.

Design Coordinator at University of Waterloo Athletics & Recreation

April 1, 2025 - December 1, 2026

Produced high-quality visual assets and graphics across digital and print platforms, translating campaign concepts into cohesive and engaging designs.

Content Creator at Waterloo Undergraduate Student Association

September 1, 2025 - December 1, 2025

Produced high-quality visual assets and graphics across digital and print platforms, translating campaign concepts into cohesive and engaging designs.

Social Media Content Creator at Ontario School Board

April 1, 2025 - April 1, 2026

Developed and published social media content that tripled engagement, followers, and views, driving increased student reach and strengthening brand visibility.