Cátia Neves

Available to hire

Strategic Communications Leader shaping brand, growth and corporate reputation.

About

Strategic Communications Leader shaping brand, growth and corporate reputation.

Senior Marketing & Communications Leader with 20+ years of experience driving go-to-market strategies, brand positioning and corporate communications across telecom, fintech, technology and academic sectors.

Experienced in regulated and international environments, with a strong track record in PR, digital marketing, demand generation and stakeholder engagement.

Led market entry strategies, strengthened corporate reputation in competitive markets, and increased media and online visibility by up to 145% YoY.

Trusted advisor to senior leadership on crisis communication, regulatory messaging and executive positioning.

Combines strategic thinking with a data-driven mindset and cross-functional collaboration across European markets.

  • 14 years' experience
  • Joined February 2026

Skills· 1

Languages

  • EnglishFluent
  • PortugueseFluent
  • Spanish; CastilianIntermediate

Industry experience

  • Telecommunications
  • Education
  • Media & Entertainment
  • Financial Services
  • Professional Services

More experts in Lisbon, Portugal

Work experience· 6 roles

Marketing & Communications Manager · DIGI PortugalNov 2023 – Oct 2024 · 1 yr

Led go-to-market marketing aligning digital marketing, PR, internal communications and stakeholder engagement; developed and executed go-to-market communications plans; aligned messaging across cross-functional teams in Portugal, Spain and Romania; acted as spokesperson on media strategy, stakeholder engagement and crisis response; strengthened corporate reputation through transparent communication in a regulated telecom market.

Marketing Manager · NOVA National School of Public HealthMay 2023 – Nov 2023 · 7 mos

Led integrated digital campaigns increasing enrollments and website traffic; led institutional communications to boost visibility and engagement of the main public health university; strengthened institutional reputation with a policy-aligned communications plan; managed flagship events and produced digital content for visibility and academic outreach.

Public Relations Lead (Portugal Market) · Bit2MeOct 2021 – Dec 2025 · 4 yrs 3 mos

Led public relations for the Portuguese market as a consultant, coordinating communications strategy across media and stakeholders in a regulatory environment; supported campaigns to increase visibility and adoption.

Brand Activation Specialist · The Navigator CompanyFeb 2018 – Jul 2020 · 2 yrs 6 mos
Senior Marketing & Communications Manager · BeOutstandNov 2015 – Apr 2023 · 7 yrs 6 mos
PR & Communications Manager · Samsung ElectronicsJan 2010 – Jul 2014 · 4 yrs 7 mos

Education

Bachelor of Marketing Management · IPAM Marketing & Business School2001 – 2005

Certifications and awards

Spanish Diploma (Level I)2004 – 2005
Internet for Business Management2003 – 2004

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