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Strategic Communications Leader shaping brand, growth and corporate reputation. Senior Marketing & Communications Leader with 20+ years of experience driving go-to-market strategies, brand positioning and corporate communications across telecom, fintech, technology and academic sectors. Experienced in regulated and international environments, with a strong track record in PR, digital marketing, demand generation and stakeholder engagement. Led market entry strategies, strengthened corporate reputation in competitive markets, and increased media and online visibility by up to 145% YoY. Trusted advisor to senior leadership on crisis communication, regulatory messaging and executive positioning. Combines strategic thinking with a data-driven mindset and cross-functional collaboration across European markets.…Strategic Communications Leader shaping brand, growth and corporate reputation. Senior Marketing & Communications Leader with 20+ years of experience driving go-to-market strategies, brand positioning and corporate communications across telecom, fintech, technology and academic sectors. Experienced in regulated and international environments, with a strong track record in PR, digital marketing, demand generation and stakeholder engagement. Led market entry strategies, strengthened corporate reputation in competitive markets, and increased media and online visibility by up to 145% YoY. Trusted advisor to senior leadership on crisis communication, regulatory messaging and executive positioning. Combines strategic thinking with a data-driven mindset and cross-functional collaboration across European markets.

Cátia Neves

Content Strategist, Brand Strategist, Digital Marketer, +6

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Strategic Communications Leader shaping brand, growth and corporate reputation. Senior Marketing & Communications Leader with 20+ years of experience driving go-to-market strategies, brand positioning and corporate communications across telecom, fintech, technology and academic sectors. Experienced in regulated and international environments, with a strong track record in PR, digital marketing, demand generation and stakeholder engagement. Led market entry strategies, strengthened corporate reputation in competitive markets, and increased media and online visibility by up to 145% YoY. Trusted advisor to senior leadership on crisis communication, regulatory messaging and executive positioning. Combines strategic thinking with a data-driven mindset and cross-functional collaboration across European markets.…Strategic Communications Leader shaping brand, growth and corporate reputation. Senior Marketing & Communications Leader with 20+ years of experience driving go-to-market strategies, brand positioning and corporate communications across telecom, fintech, technology and academic sectors. Experienced in regulated and international environments, with a strong track record in PR, digital marketing, demand generation and stakeholder engagement. Led market entry strategies, strengthened corporate reputation in competitive markets, and increased media and online visibility by up to 145% YoY. Trusted advisor to senior leadership on crisis communication, regulatory messaging and executive positioning. Combines strategic thinking with a data-driven mindset and cross-functional collaboration across European markets.

Available to hire

Lisbon, Portugal

Strategic Communications Leader shaping brand, growth and corporate reputation.

Senior Marketing & Communications Leader with 20+ years of experience driving go-to-market strategies, brand positioning and corporate communications across telecom, fintech, technology and academic sectors.

Experienced in regulated and international environments, with a strong track record in PR, digital marketing, demand generation and stakeholder engagement.

Led market entry strategies, strengthened corporate reputation in competitive markets, and increased media and online visibility by up to 145% YoY.

Trusted advisor to senior leadership on crisis communication, regulatory messaging and executive positioning.

Combines strategic thinking with a data-driven mindset and cross-functional collaboration across European markets.

Skills

SEO

Experience Level

SEO

Expert

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Intermediate

Work Experience

Marketing & Communications Manager at DIGI Portugal

November 1, 2023 - October 1, 2024

Led go-to-market marketing aligning digital marketing, PR, internal communications and stakeholder engagement; developed and executed go-to-market communications plans; aligned messaging across cross-functional teams in Portugal, Spain and Romania; acted as spokesperson on media strategy, stakeholder engagement and crisis response; strengthened corporate reputation through transparent communication in a regulated telecom market.

Marketing Manager at NOVA National School of Public Health

May 1, 2023 - November 1, 2023

Led integrated digital campaigns increasing enrollments and website traffic; led institutional communications to boost visibility and engagement of the main public health university; strengthened institutional reputation with a policy-aligned communications plan; managed flagship events and produced digital content for visibility and academic outreach.

Senior Marketing & Communications Manager at BeOutstand

November 1, 2015 - April 1, 2023

Led digital communications and go-to-market strategies for 40+ clients in Portugal, Spain and Brazil; delivered integrated digital campaigns and brand positioning; developed digital presence such as SEO-friendly content calendars and performance dashboards; coordinated cross-functional teams and agencies to deliver impactful campaigns; reinforced brand positioning across multiple markets.

Brand Activation Specialist at The Navigator Company

February 1, 2018 - July 1, 2020

Led brand activation and cross-channel campaigns; developed SEO and content strategies to enhance digital visibility; coordinated with internal teams and external partners to ensure consistency; supported crisis communications and reputation-building activities.

PR & Communications Manager at Samsung Electronics

January 1, 2010 - July 1, 2014

Directed public and media relations, achieving top voice share against major competitors; managed press events, interviews, speech writing and executive communications for key trade shows (IFA, MWC, CES); coordinated local adaptation of global strategies with European HQ; ensured message alignment and impact; received awards for excellence in media relations and European practice.

Public Relations Lead (Portugal Market) at Bit2Me

October 1, 2021 - December 1, 2025

Led public relations for the Portuguese market as a consultant, coordinating communications strategy across media and stakeholders in a regulatory environment; supported campaigns to increase visibility and adoption.