Detail oriented, adaptable and skilled British designer with 8+ years of experience, adept at several disciplines including web, app and print design. Looking for my next client to help elevate to the next level through design.

catjohnson

Detail oriented, adaptable and skilled British designer with 8+ years of experience, adept at several disciplines including web, app and print design. Looking for my next client to help elevate to the next level through design.

Available to hire
credit-card £300 per day (£37.5 per hour)

Detail oriented, adaptable and skilled British designer with 8+ years of experience, adept at several disciplines including web, app and print design. Looking for my next client to help elevate to the next level through design.

See more

Skills

Br
Branding
Br
Brochure
Figma
We
Web Design
Webflow

Experience Level

Branding
Expert
Brochure
Expert
Figma
Expert
Web Design
Expert
Webflow
Expert

Language

English
Fluent

Education

Bachelor of Arts at University of Northumbria
June 27, 2014

Industry Experience

Non-Profit Organization, Travel & Hospitality, Professional Services
    uniE621 CGHE Brand and Website Design
    Task Force for Global Health launched the Coalition for Global Hepatitis Elimination (CGHE) to provide services to assist the planning, implementation and evaluation of national and sub-national programs to eliminate hepatitis B virus and hepatitis C virus transmission and disease. I was responsible for the #logo and #websitedesign for the launch of the organisation as well as the more recent design refresh. I created the logo by focusing on the 'global coalition' aspect of the group, by including a globe that is made up of different forces coming together to eliminate hepatitis B and C. ​They wanted a bright and engaging website to interest members of the scientific community as well as the general public, so the #colourpalette is made up of a bright teal and purple, and utilises the globe graphic from the logo.
    uniE621 Kikundi Web & App Design
    Kikundi is a collaborative platform for Program Managers to share, learn, and work together on solving common NTD (Neglected Tropical Diseases) implementation and management challenges. Program Managers who join Kikundi can harness the power of community and continental collaboration, working together toward the control and elimination of NTDs. Within the CoP platform, Program Managers can directly message one another, create work-groups, acquire and share relevant resources, access training opportunities, contact leading experts in the NTD space and so much more.​ I created the #brand and #websitedesign for Kikundi which the client wanted to be fun and fresh while highlighting the content.
    uniE621 Secret Cinema Redesign
    Secret Cinema have been creating incredible film based experiences since 2007, constructing immersive worlds that allow the audience to be part of their favourite film. Secret Cinema were in need of a #websiteredesign, as new customers weren't engaged enough to find out what Secret Cinema offer. To keep the excitement and mystery of the evening secret, very little is shared about a show until after it has closed. Their biggest marketing comes from the customers themselves through word of mouth after experiencing an incredible show that they can't help but share with friends and family. For brand new potential customers who have no prior knowledge of Secret Cinema and what they do, the website is crucial in drawing them in to discover enough to make the leap to buying a ticket. I worked with an agency on the redesign, combining their expertise in creating the perfect story to guide users through the #website and their starting point for the aesthetic, with my skills in creating the designs in #Figma and developing the initial concepts into a complete website.
    uniE621 AHOP Policy Briefs
    The African Health Observatory - Platform on Health Systems and Policies (AHOP) is a regional partnership that promotes evidence-informed policy-making. I was tasked with creating several #report #templates for a variety of documents for both internal and public access. The reports are generally text-heavy, so require a simple but engaging design for #readibility. ​Some documents contain #infographics or other graphics, so I dedicated time on the #layout and #colour to ensure the graphics were easy to understand and #accessible.
    uniE621 Arcadian Visuals Branding
    Defining the #brand voice and visual language for Arcadian Visuals meant working with them to deeply understand how they transform clients' products and services into incredibly beautiful stories, their passion and authenticity clearly shining through. Arcadian Visuals wanted to build their own brand to share their content and create informative posts, but were lost in the sea of templates available online. I guided them through a process to discover what specifically they want to convey and why. This process allowed me to develop a fitting #colourpalette, choose engaging #fonts and imagery, and bring it all together into #template designs that represented their messaging and values. The templates and visual language gave them freedom to continually iterate and express their personality and authenticity.
    uniE621 IPCRG COPD Magazine
    The International Primary Care Respiratory Group (IPCRG) is a global clinically-led charitable company with significant print communications and a dedicated educational magazine that showcase my skills in accessible design. After successfully leading the design process for IPCRG’s website, I was asked to manage the #printdesign work for a #magazine to educate patients living with COPD. Due to the audience (COPD patients) age skewing older, a significant focus of the project was on design #accessibility and #readability. I worked with the team to understand the audience specifics such as the need to format for readability on tablets and iPads, large text sizes, and a layout that leads the user in the intended direction. As a tablet was the expected primary method for reading the magazine, I designed the entire project with a digital focus, capitalising on interactivity throughout while also including URL links to provide users with an option to print the document themselves if that is their desired reading method.

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