Available to hire
Hi, I’m Caleigh Atkinson, a marketing professional focused on graphic design, branding, and social media strategy. I create visually compelling content and cohesive brand stories for diverse clients, from event promotions to community campaigns.
I’m a collaborative communicator who loves turning ideas into practical, measurable outcomes. I thrive in fast-paced environments, enjoy mentoring teams, and continually seek new ways to help brands connect with audiences online.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Freelance Social Media Contractor
March 1, 2019 - PresentScheduled and created Instagram content for multiple clients, followed each client's branding guidelines, crafted engaging captions, designed promotional posters in Canva, managed client communications, and developed branding guides to establish clear brand identities and strategies.
Marketing & Communications Manager at Innovation Works & Pillar
January 1, 2018 - PresentManaged Facebook, Twitter, LinkedIn, and Instagram; promoted the space and culture, achieving a 10% engagement rate; scheduled posts via Hootsuite and analyzed analytics; led a 'Community Bond' campaign that helped reach a $1,000,000 donation target; increased post reach from 37,694 to 52,589; coordinated a Western University Masters student team to produce assets and video content.
Director of Marketing
March 1, 2020 - September 1, 2022Created innovative and engaging social media posts to attract new clients; managed weekly and monthly email campaigns; edited and produced video ad segments for Facebook/Instagram; maintained ongoing client relations through regular email marketing initiatives.
Social Media Intern at Impact Social Media
January 1, 2019 - May 1, 2019Created content for client social platforms using Photoshop/Canva following branding guidelines; scheduled daily posts on Sendible by building content calendars; sourced relevant content to attract local demographics for each client.
Host at Rogers TV London
August 1, 2018 - January 1, 2019Scheduled and interviewed people involved in upcoming community events; demonstrated confidence on camera through strong public speaking.
Board Member – Marketing Lead at Canadian Evaluation Society & Education Fund (CESEF)
January 1, 2024 - PresentServe on the Board of Directors with a focus on all marketing initiatives; lead the promotion of CESEF scholarships and awards through strategic content planning, social media campaigns, email marketing, and outreach partnerships.
Education
Bachelor of Arts in Media Information Technology & Film Studies at Western University
January 1, 2014 - January 1, 2018Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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