Marketing Coordinator at Air Robe

Manage the marketing calendar, develop and execute content strategies for campaigns, partnerships, product launches, and sales activity. Plan, design, and build EDMs using Iterable, increasing email revenue by 20% YoY through customer segmentation and content strategy. Redesign homepage with wireframes and collaborate with web developers. Create graphic assets in Figma for print and social media including PowerPoint presentations, event invitations, landing page banners, and social posts. Manage social content across multiple platforms with weekly marketing analytics. Produce and photograph all e-commerce and creative content shoots including studio and model bookings. Manage e-commerce storefront including copywriting, product uploads, markdowns, site maintenance, merchandising, and arrange shipment and stock transfers. Capture behind-the-scenes content for all platforms. Handle partnership and client management such as invoicing and influencer collaborations.

Freelance Photographer and Social Content Creator at Kiko Vintage

Performed freelance photography and created social content. Responsible for copywriting and researching items. Uploaded content to site via Shopify.

Front of House at Bella Brutta

Handled front of house duties including customer service and daily operational tasks.

Digital Content Loader at Tourism Australia

Worked with Digital Producers to execute website publishing activities using Adobe Experience Manager. Monitored and actioned requests via Jira ticketing system. Managed translation submission and delivery across multiple languages. Conducted end-to-end user acceptance testing for projects and site upgrades. Managed multiple EDM builds in Adobe Campaign including weekly newsletters and campaign launches. Assisted with quarterly performance reporting and suggested website improvements. Managed online assets using digital asset management system. Provided first-level support for multiple digital platforms.

Digital and Web (Onsite) Executive at Sephora

Managed briefing and execution of onsite elements and campaigns including homepage, landing pages, brand and billboard assets, product page updates, and product boosting. Collaborated with SEA design team to localize content for customer segments. Coordinated with social and digital marketing teams to align content plans for product and brand launches. Created and proofread copy for digital assets and maintained web pages for quality and accuracy. Led setup of A/B testing and digital projects such as OMS testing and campaign layouts. Produced weekly EDMs built in Adobe Dreamweaver and sent via Adobe Campaign, gathering reporting and sharing with stakeholders. Worked on the Aussie Specialist Program team creating and editing learning modules in LMS.

Marketplace Operations Onboarding Coordinator at THE ICONIC

Managed onboarding of new marketplace brands including training on seller center, product creation, order management, promotions, and account statements. Provided post-live support and coordinated troubleshooting including API integration. Created HTML formatted size guides and brand bios and uploaded to content management system. Provided support and maintained relationships with multiple accounts through phone, email, Zoom, and Slack. Coordinated content production for partner brands liaising with model bookers, photography, logistics, and retouching teams. Achieved and maintained a 99% customer satisfaction rate onboarding over 100 partners.

Marketplace Operations Production Coordinator at THE ICONIC

Created unique content for brands using SEO best practices. Performed quality control of product copy and imagery prior to going online. Built size guides, product descriptions, brand bios, and brand banners in the content management system. Coordinated with marketing, category management, and planning to ensure product go-live aligned with paid marketing launches. Assisted brands with pre-production queries and post-production issues. Supported testing and planning for new internal products. Implemented new processes to increase productivity and brand experience, building SOPs and guidelines. Developed strong relationships with key internal and external stakeholders.

Customer Service Agent at THE ICONIC

Handled high volume inbound and outbound calls, emails, and chats resolving diverse customer queries using Zendesk ticket system. Displayed empathy and engaged in conflict resolution. Liaised with internal and external departments to resolve customer-facing issues. Ensured high accuracy and attention to detail. Consistently met and exceeded KPIs and deadlines.

Student Promotional Representative of UTS at University of Technology Sydney

Represented the university in promotional activities.

Senior Sales Associate at General Pants Co

Handled sales and customer service duties as Senior Sales Associate.