I am Luca, a Senior UX/UI Designer with 10+ years of experience in SaaS, FinTech, and B2B/B2C digital products. My expertise lies in simplifying complex workflows, building scalable design systems, and creating user-centered solutions through research, prototyping, and testing. Beyond static design, I enrich user experiences with motion design, microanimations, and smooth transitions that guide attention, create clarity, and make digital interactions feel effortless. I have worked internationally (Berlin, Munich, Barcelona, Turin) with startups, enterprises, and global brands, always bridging strategy and execution to deliver elegant, consistent, and smart digital products.…

Luca Cavallotto

I am Luca, a Senior UX/UI Designer with 10+ years of experience in SaaS, FinTech, and B2B/B2C digital products. My expertise lies in simplifying complex workflows, building scalable design systems, and creating user-centered solutions through research, prototyping, and testing. Beyond static design, I enrich user experiences with motion design, microanimations, and smooth transitions that guide attention, create clarity, and make digital interactions feel effortless. I have worked internationally (Berlin, Munich, Barcelona, Turin) with startups, enterprises, and global brands, always bridging strategy and execution to deliver elegant, consistent, and smart digital products.…

Available to hire

I am Luca, a Senior UX/UI Designer with 10+ years of experience in SaaS, FinTech, and B2B/B2C digital products.

My expertise lies in simplifying complex workflows, building scalable design systems, and creating user-centered solutions through research, prototyping, and testing.

Beyond static design, I enrich user experiences with motion design, microanimations, and smooth transitions that guide attention, create clarity, and make digital interactions feel effortless.

I have worked internationally (Berlin, Munich, Barcelona, Turin) with startups, enterprises, and global brands, always bridging strategy and execution to deliver elegant, consistent, and smart digital products.

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Skills

Experience Level

Language

Italian
Fluent
English
Fluent
German
Advanced
Spanish; Castilian
Fluent

Work Experience

Senior UX/UI Designer at Lorenz Informatik
September 1, 2023 - Present
Embedded at DATEV eG, designing SaaS cloud applications for SMEs and enterprises. Led UX/UI for DATEV products KoFi and DAuP, ensuring usability for diverse business users. Extended and maintained DATEV’s design system for consistency across cloud applications. Conducted research, prototyping, and accessibility-focused design in close collaboration with developers. Facilitated workshops and validated concepts with end users and stakeholders.
Senior UX/UI Designer at Lorenz Informatik
September 1, 2023 - Present
Embedded at DATEV eG, designing SaaS cloud applications for SMEs and enterprises. Lead UX/UI for DATEV products (KoFi, DAuP), ensuring usability for diverse business users. Extended and maintained DATEV’s design system for consistency across cloud applications. Conducted research, prototyping, and accessibility-focused solutions in close collaboration with developers. Facilitated workshops and validated concepts with end users and stakeholders.
Senior UX/UI Designer at Lorenz Informatik
September 1, 2023 - Present
Embedded at DATEV eG, designing SaaS cloud applications for SMEs and enterprises. Lead UX/UI for DATEV products (KoFi, DAuP), ensuring usability for diverse business users. Extended and maintained DATEV’s design system for consistency across cloud applications. Conducted research, prototyping, and accessibility-focused solutions in close collaboration with developers. Facilitated workshops and validated concepts with end users and stakeholders.
Freelance UX/UI Designer at Self-employed / Freelance
June 30, 2023 - September 25, 2025
Provided design services for FinTech, SaaS, AI, and E‑commerce products. Delivered personas, user journeys, interfaces, prototypes, design systems, and design guidelines. Clients included GC Gruppe, Cognigy, EWE Netz, Trolli, and Service Partner ONE. Combined research, branding, and interaction design to create scalable, user-centric solutions.
Freelance UX/UI Designer at Self-Employed (Freelance)
June 30, 2023 - September 10, 2025
Provided design services for FinTech, SaaS, AI, and E-Commerce products. Delivered personas, user journeys, interfaces, prototypes, design systems and design guidelines. Clients included GC Gruppe, Cognigy, EWE Netz, Trolli, Service Partner ONE. Combined research, branding, and interaction design for scalable solutions.
Freelance UX/UI Designer at Independent / Freelance
June 30, 2023 - September 10, 2025
Provided design services for FinTech, SaaS, AI, and E-Commerce products. Delivered personas, user journeys, interfaces, prototypes, design systems and design guidelines. Clients included GC Gruppe, Cognigy, EWE Netz, Trolli, Service Partner ONE. Combined research, branding, and interaction design for scalable solutions.
Senior UX/UI Designer at HeimatTBWA
December 31, 2021 - September 25, 2025
Led UX/UI design for digital campaigns, AR filters, and voice interfaces for top consumer brands at Germany's leading creative agency (TBWA). Delivered UX/UI for interactive consumer brand products and contributed to cross-channel campaigns.
Senior UX/UI Designer at HeimatTBWA
December 31, 2021 - September 10, 2025
Leading German creative agency (part of TBWA Worldwide) working with top consumer brands. Designed digital campaigns, AR filters, and voice user interfaces. Delivered UX/UI design for interactive consumer brand products.
Senior UX/UI Designer at HeimatTBWA
December 31, 2021 - September 10, 2025
Leading German creative agency (part of TBWA Worldwide) working with top consumer brands. Designed digital campaigns, AR filters, and voice user interfaces. Delivered UX/UI design for interactive consumer brand products.
Senior UI Designer at FinanceFox (now wefox)
June 30, 2018 - September 25, 2025
Co-led company rebrand and redesign of mobile apps (iOS/Android). Designed customer-facing finance app and web platform to simplify insurance management.
Senior UI Designer at FinanceFox (now wefox)
June 30, 2018 - September 10, 2025
High-growth FinTech scale-up offering digital insurance management. Co-led company rebrand and redesign of mobile apps (iOS/Android). Designed customer-facing finance app and web platform.
Senior UI Designer at FinanceFox (now wefox)
June 30, 2018 - September 10, 2025
Co-led company rebrand and redesign of mobile apps (iOS/Android). Designed customer-facing finance app and web platform.
Freelance & Agency Roles at Various Berlin-based startups and scale-ups
December 31, 2017 - September 25, 2025
Design and UX projects for Berlin-based startups and scale-ups. Delivered pitches, CRM optimization, and app redesign projects for clients such as Aklamio, Auctionata, Contorion, Uplaw.
Freelance UX/UI Designer at Various (Freelance & Agency Roles)
December 31, 2017 - September 10, 2025
Various design and UX projects for Berlin-based startups and scale-ups. Freelance UX/UI Designer at Aklamio, Auctionata, Contorion, Uplaw. Delivered pitches, CRM optimization, and app redesign projects.
Freelance & Agency Roles at Various — Berlin Area, Germany
December 31, 2017 - September 10, 2025
Various design and UX projects for Berlin-based startups and scale-ups. Freelance UX/UI Designer at Aklamio, Auctionata, Contorion, Uplaw. Delivered pitches, CRM optimization, and app redesign projects.
Designer / Art Director at Watchmaster
April 30, 2016 - September 25, 2025
Head of design team, responsible for CI, e-commerce, and campaign design for a European luxury watch e-commerce platform.
Designer / Art Director at Watchmaster
April 30, 2016 - September 10, 2025
Head of design team, responsible for CI, e-commerce, and campaign design.
Designer / Art Director at Watchmaster
April 30, 2016 - September 10, 2025
Head of design team, responsible for CI, e-commerce, and campaign design.
Designer at ResearchGate
August 31, 2015 - September 25, 2025
Developed artwork, videos, photography, and internal design standards. Supported UX design for ResearchGate product.
Designer at ResearchGate
August 31, 2015 - September 10, 2025
Developed artwork, videos, photography, and internal design standards. Supported UX design for ResearchGate product.
Designer at ResearchGate
August 31, 2015 - September 10, 2025
World’s largest academic social network (20M+ members). Developed artwork, videos, photography, and internal design standards. Supported UX design for ResearchGate product.
Designer at Foodpanda
May 31, 2014 - September 25, 2025
Website redesign, marketing campaigns, photography and PR visuals.
Designer at Foodpanda
May 31, 2014 - September 10, 2025
Website redesign, marketing campaigns, photography and PR visuals.
Designer at Foodpanda
May 31, 2014 - September 10, 2025
Global online food delivery platform. Website redesign, marketing campaigns, photography and PR visuals.
Web Designer & Frontend Developer at Simplesurance, Moccu, Changers GmbH, SoWhat, Easybit, Wic-o
December 31, 2013 - September 25, 2025
Designed and coded websites, microsites, and digital campaigns.
Web Designer & Frontend Developer at Simplesurance, Moccu, Changers GmbH, SoWhat, Easybit, Wic-o
December 31, 2013 - September 10, 2025
Web Designer & Frontend Developer; designed and coded websites, microsites, and digital campaigns.
Web Designer & Frontend Developer at Simplesurance; Moccu; Changers GmbH; SoWhat; Easybit; Wic-o
December 31, 2013 - September 10, 2025
Designed and coded websites, microsites, and digital campaigns.

Education

Bachelor of science in Linguistics at Università degli Studi Torino
October 1, 2005 - March 11, 2009
Master in Linguistics at Università degli Studi Torino
March 1, 2009 - April 11, 2011
Diploma at Liceo Scientifico C. Darwin
January 1, 1998 - January 1, 2005
Certificate in Graphic Design at SinerVis, Milan
January 1, 2010 - January 1, 2010
Certificate in Graphic Design at SinerVis, Milan
January 1, 2010 - January 1, 2010

Qualifications

Certificate in Graphic Design
January 1, 2010 - January 1, 2010

Industry Experience

Media & Entertainment, Financial Services, Consumer Goods, Energy & Utilities, Software & Internet, Transportation & Logistics, Professional Services, Retail, Education

Skills

Experience Level