I’m Cayla Williams, a video and in-game content professional who blends creative storytelling with hands-on production experience across sports, live events, and client campaigns. I’ve directed, filmed, and edited in-game and social media video content—supporting audience engagement from stadium screens to online platforms. In addition to my sports media work, I’ve built a broad production foundation through live broadcast reporting, event staffing and coordination, and editing/publishing content for social channels and podcasts. I’m comfortable managing timelines, collaborating with clients and stakeholders, and producing high-quality media with tools like Adobe Creative Cloud and newsroom-style production workflows.…

Cayla Williams

I’m Cayla Williams, a video and in-game content professional who blends creative storytelling with hands-on production experience across sports, live events, and client campaigns. I’ve directed, filmed, and edited in-game and social media video content—supporting audience engagement from stadium screens to online platforms. In addition to my sports media work, I’ve built a broad production foundation through live broadcast reporting, event staffing and coordination, and editing/publishing content for social channels and podcasts. I’m comfortable managing timelines, collaborating with clients and stakeholders, and producing high-quality media with tools like Adobe Creative Cloud and newsroom-style production workflows.…

Available to hire

I’m Cayla Williams, a video and in-game content professional who blends creative storytelling with hands-on production experience across sports, live events, and client campaigns. I’ve directed, filmed, and edited in-game and social media video content—supporting audience engagement from stadium screens to online platforms.

In addition to my sports media work, I’ve built a broad production foundation through live broadcast reporting, event staffing and coordination, and editing/publishing content for social channels and podcasts. I’m comfortable managing timelines, collaborating with clients and stakeholders, and producing high-quality media with tools like Adobe Creative Cloud and newsroom-style production workflows.

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Work Experience

Event Production Coordinator at Texas Rangers Baseball Club
October 1, 2023 - Present
Edited in-game and social media video content reaching an estimated 300,000–400,000 total in-stadium and online impressions. Collaborated with clients to develop content strategies aligned to brand goals and audience engagement. Directed, filmed, and edited social media content for the Texas Rangers, produced promotional programming for multiple sports and corporate events, and managed scheduling and staffing for freelancers. Oversaw live events at Globe Life Field and Choctaw Stadium and coordinated production workflows to support game-day and event deliverables.
Graduate Assistant / Production Assistant at Dallas Baptist University - Media Services Department
May 1, 2023 - October 1, 2023
Created video and graphic content for broadcast. Oversaw scheduling and managed a 10-person student crew, operated and monitored current equipment for events, and quickly adapted to new assignments. Led over 100 broadcasts from 2021–2023 and supported live reporting and production of on-air news segments for KTVE/NBC10/KARDFOX14. Used Adobe Creative Cloud and News to produce and edit packages and create graphics.
Morning Intern Reporter at KTVE NBC 10 / KARD Fox 14
June 6, 2022 - July 21, 2022
Appeared and assisted in production of on-air news segments and reported live from locations during coverage for local market events.
Student Media / Production Support (Producer / Intern roles) at KTVE NBC 10 / KARD FOX 14
June 6, 2022 - July 21, 2022
Appeared and assisted in producing on-air news segments for KTVE NBC 10 / KARD FOX 14 morning intern reporting, with segments reaching an estimated 15,000–70,000 viewers per broadcast.
Morning Intern Reporter (On-air news support) at KTVE/NBC10/KARDFOX14
June 6, 2022 - July 21, 2022
Appeared and assisted in the production of on-air news segments, supporting reporting processes and segment delivery reaching 15,000–70,000 viewers per broadcast. Coordinated production tasks to support newscast timing, content readiness, and on-air execution.
Freelance Cinematographer & Content Creator
January 1, 2022 - Present
Shot and edited video for a wide range of clients including DBU athletics, weddings, KTTV/KARDFOX segments, and work related to the Lone Star Conference. Produced social media video content with above-average engagement for collegiate athletics accounts. Edited podcasts and published video content for social platforms, ensuring deliverables matched each client’s story and format needs.
Production Assistant at Dallas Baptist University - Media Services Department
May 1, 2021 - May 1, 2023
Oversaw scheduling and managed a 10-person student crew, operated and monitored event equipment, and supported on-air production workflows. Produced and supported broadcast coverage and reporting across multiple locations.
Media Intern / Production Assistant at Dallas Baptist University - Media Services Department
May 1, 2021 - May 1, 2023
Supported broadcast production activities including video and graphic creation, equipment operation, and live reporting across various locations throughout the Monroe-El Dorado Market. Adapted quickly to production needs to maintain on-air quality and schedule adherence.

Education

Bachelor of Science (Broadcast / Digital Media) at Dallas Baptist University
January 1, 2020 - December 5, 2023
Master of Business Administration (Marketing) at Dallas Baptist University
May 12, 2023 - May 16, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services