I’m Carolyn (Caz) White, a social media marketing and content creator with 3 years of professional experience, plus a strong background across eCommerce and digital display campaigns. I build platform-native social content, write engaging copy, and shape brand voice across TikTok, Instagram, YouTube, Facebook, and more, then use insights to keep improving performance. I’ve supported community and awareness growth after major acquisitions, collaborated with influencers and partners, and delivered measurable engagement gains through thoughtful campaign strategy. I’m comfortable moving from creative production to analytics and reporting, whether that’s managing UGC/influencer efforts, editing video, running email marketing, or coordinating tools like Klaviyo and Monday.com to keep campaigns organised and effective. You can check out my previous work at: _Website not available. Sign in: https://www.twine.net/signup_…

I’m Carolyn (Caz) White, a social media marketing and content creator with 3 years of professional experience, plus a strong background across eCommerce and digital display campaigns. I build platform-native social content, write engaging copy, and shape brand voice across TikTok, Instagram, YouTube, Facebook, and more, then use insights to keep improving performance. I’ve supported community and awareness growth after major acquisitions, collaborated with influencers and partners, and delivered measurable engagement gains through thoughtful campaign strategy. I’m comfortable moving from creative production to analytics and reporting, whether that’s managing UGC/influencer efforts, editing video, running email marketing, or coordinating tools like Klaviyo and Monday.com to keep campaigns organised and effective. You can check out my previous work at: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

I’m Carolyn (Caz) White, a social media marketing and content creator with 3 years of professional experience, plus a strong background across eCommerce and digital display campaigns. I build platform-native social content, write engaging copy, and shape brand voice across TikTok, Instagram, YouTube, Facebook, and more, then use insights to keep improving performance.

I’ve supported community and awareness growth after major acquisitions, collaborated with influencers and partners, and delivered measurable engagement gains through thoughtful campaign strategy. I’m comfortable moving from creative production to analytics and reporting, whether that’s managing UGC/influencer efforts, editing video, running email marketing, or coordinating tools like Klaviyo and Monday.com to keep campaigns organised and effective.

You can check out my previous work at: Website not available. Sign in: https://www.twine.net/signup

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Work Experience

Social Media Specialist at Steamforged Games Ltd (Remote)
September 1, 2023 - August 31, 2025
Planned, created, and scheduled multi-channel social content supporting the Steamforged and Warmachine communities. Produced copy, graphics, and photo/video content for TikTok, Facebook, YouTube, and Instagram. Managed social campaigns independently and alongside other marketing activities (including crowdfunding). Wrote briefs for graphic designers and video editors, coordinated influencer management and outreach using Monday.com automations, and collaborated with license partners such as Capcom while keeping brand guidelines aligned. Created and scheduled email content using Klaviyo and produced social analytics reporting for internal teams and stakeholders.
Social Media Manager at Carrie-Ann Sudlow Consultancy (Remote)
April 1, 2023 - September 30, 2023
Created and managed client social accounts to drive brand awareness and growth, establishing client brand voice, tone, strategy, and goals. Produced graphics, video, and copy across TikTok, Instagram, Facebook, and LinkedIn. Managed and optimized Facebook ad performance. Delivered monthly analytical reporting to clients.
Freelance at Freelance work (Remote)
January 1, 2023 - July 31, 2023
Worked across multiple freelance roles including YouTube video research (Watch Network), social media video editing (EVT Media), and creative content support for distribution DMCC/DMCC (Cloverleaf Distribution).
Digital Optimisation Specialist at National World PLC (Remote)
June 1, 2022 - December 31, 2022
Analyzed and optimized digital campaigns using Google ad platforms including Ad Manager 360. Implemented advertising automation using the Simpli.fi platform across a range of digital display products. Managed and optimized multi-campaign performance across geo-fencing, conversions, retargeting, and keyword list building.
Ecommerce Manager at Root2Success (Cardiff, UK)
July 1, 2016 - June 30, 2022
Managed product site content including sales copy and the design of product listings. Collaborated with an external developer on website design, features, and functionality. Handled eBay account management including creating HTML-based listing descriptions. Oversaw inventory management.

Education

Diploma of Higher Education in Film and Video at University of South Wales (Bridgend)
January 1, 2014 - December 1, 2016
Level 3 Diploma in Social Media for Business at City & Guilds
January 1, 2024 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Gaming