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I’m a freelance copywriter and brand storyteller with experience creating high-performing content, campaigns and brand messaging for national and international brands. I specialize in translating brand strategy into engaging copy that connects with audiences and drives action across social media, websites, digital campaigns, email marketing and brand launches. My work blends creative thinking with commercial awareness to help brands stand out, engage customers and deliver measurable marketing results. I lead creative direction, develop campaign concepts and build content strategies that fuel growth for diverse clients.…I’m a freelance copywriter and brand storyteller with experience creating high-performing content, campaigns and brand messaging for national and international brands. I specialize in translating brand strategy into engaging copy that connects with audiences and drives action across social media, websites, digital campaigns, email marketing and brand launches. My work blends creative thinking with commercial awareness to help brands stand out, engage customers and deliver measurable marketing results. I lead creative direction, develop campaign concepts and build content strategies that fuel growth for diverse clients.

Canada Berryman

Brand Strategist, Creative Director, Content Strategist, +7

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I’m a freelance copywriter and brand storyteller with experience creating high-performing content, campaigns and brand messaging for national and international brands. I specialize in translating brand strategy into engaging copy that connects with audiences and drives action across social media, websites, digital campaigns, email marketing and brand launches. My work blends creative thinking with commercial awareness to help brands stand out, engage customers and deliver measurable marketing results. I lead creative direction, develop campaign concepts and build content strategies that fuel growth for diverse clients.…I’m a freelance copywriter and brand storyteller with experience creating high-performing content, campaigns and brand messaging for national and international brands. I specialize in translating brand strategy into engaging copy that connects with audiences and drives action across social media, websites, digital campaigns, email marketing and brand launches. My work blends creative thinking with commercial awareness to help brands stand out, engage customers and deliver measurable marketing results. I lead creative direction, develop campaign concepts and build content strategies that fuel growth for diverse clients.

Available to hire

I’m a freelance copywriter and brand storyteller with experience creating high-performing content, campaigns and brand messaging for national and international brands. I specialize in translating brand strategy into engaging copy that connects with audiences and drives action across social media, websites, digital campaigns, email marketing and brand launches.

My work blends creative thinking with commercial awareness to help brands stand out, engage customers and deliver measurable marketing results. I lead creative direction, develop campaign concepts and build content strategies that fuel growth for diverse clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance / Creative Copywriter & Brand Strategist

July 1, 2017 - Present

Ideating campaign messaging and strategy, overseeing creative direction and briefing media teams. Responsible for signing off all copy and content output across the agency. Digital Campaign Strategy: Building interactive digital campaigns designed to maximize engagement and build brand loyalty – frequently exceeding agreed KPIs and client objectives. Branding: Writing and running brand workshops, developing propositions, identity, tone of voice and strategy. Brand refresh and building brands from the ground up. Pitching: Developing pitch strategy, assets and presentations to win new clients across the entire business, including brand, creative, web and campaign.

Creative Lead at Tangerine Communications

December 1, 2019 - June 1, 2025

At Tangerine, led concept creation and content strategy across a range of global client accounts. I helped to lead the creative output of the agency while managing several director reports. I also taught sessions as part of the brand’s digital marketing apprenticeship scheme, The Juice Academy.

Head of Copy & Campaigns at Cube3

December 1, 2016 - December 1, 2020

Head of Copy, leading the creative and content team on all agency projects. Responsible for pitching, ideating all campaign concepts and overseeing content strategy – also responsible for signing off all copy, content and comms across the agency.