Social Media Advisor at Small Business Association of America (Regional Development Center)

Remotely service clients one-on-one across Los Angeles County; audit client social media accounts, implement engagement strategies, and align platforms to brand goals. Manage up to 20 clients monthly across tech, hospitality, retail, and solopreneurs. Created a suite of webinars; achieved a 92% ROI-to-attendee ratio; nurtured leads; expanded social media programs including onboarding roasters and converting IG followership into sales; public speaking engagements with IKEA and local schools; collaborated with funders (NIH, NEA, Kennedy Center).

Social Media Manager at UC San Francisco

UC San Francisco entrusted me with creating a culturally driven social media strategy for the Sound Health Network (SHN), an initiative of the National Endowment of the Arts. I created a multi-platform content stand (X, Instagram and Facebook) to communicate the impact of music to health and wellness. I pivoted the social channels into a storytelling engine connecting trending topics to SHN’s work and mission. As a result, this awareness broadened our follower base beyond the medical and science community and extended it to artists, music practitioners and students – a key goal of the SHN. X and IG became the top performing social accounts, doubling following each year with increasing engagement coming from high-profile user accounts from the Arts industry. X impressions grew nearly 1000 percent, averaging 20K views monthly at its peak. From virtual webinars to live conferences, I ensured timely uploads of more than two dozen pieces of original content monthly, while managing engagement with key funders (NIH, NEA, The Kennedy Center). A signature asset of SHN was producing a digital newsletter – a repository of research, spotlight features and community interviews. Upon minimizing frequency from bi-monthly to quarterly issues, reach increased by 75 percent with a readership of 10k followers.

Opinions Contributor at The Guardian

Contributor covering specialty coffee and culture in the Opinions section.

Founder / Photographer / Editor at The Coffee Photographer (EST 2011)

Self-published zine and social media feed documenting specialty coffee as cultural anthropology; developed content and visuals for coffee storytelling.