Associate Digital & Brand Manager at Momentum Clinical Research

Managed multi-channel content strategy across digital, social, CRM, website, and events, maintaining consistent posting schedules and brand voice. Led a rebrand of two merged businesses and managed a brand awareness campaign with $144K+ in paid media spend. Increased leads by 310% in year one and grew the audience database by 520% through digital campaigns and audience engagement.

Associate Digital & Brand Manager at PCRN / Momentum Clinical Research

Led brand growth initiatives across participant, CRO and sponsor audiences. Developed and executed marketing strategies across digital, radio, OOH, CRM, social, website, events and community engagement channels. Supported the merger of two clinical research businesses and helped deliver the rebrand into Momentum Clinical Research, including branded internal documents, brand governance, and participant/business-partner communications. Increased CTMS leads by 310% in the first year and helped grow the participant database by 520% over the following 12 months through digital campaigns, CRM activity and audience engagement. Oversaw brand planning, positioning, creative execution and implementation across multiple channels and stakeholder groups, maintaining strong internal cross-functional working relationships and creating new systems/ways of working.

Associate Digital & Brand Manager at Pacific Clinical Research Network

Led brand growth initiatives for CROs and sponsors; developed and executed comprehensive marketing strategies across multiple channels to raise awareness and recruit participants for clinical studies.

Associate Digital Manager at MBM / Publicis Groupe

Managed digital media planning and buying across 10+ client accounts, ensuring delivery against strategic objectives, budgets and performance expectations. Led client relationships for digital marketing activity and planned/activated/optimised campaigns across consumer, sustainability, hospitality, fashion, education, insurance and transport sectors. Translated campaign objectives into media plans, delivered reporting insights and optimisation recommendations, and built trusted client relationships. Managed digital marketing and paid media implementation across three internal teams and cross-functional partners (Search, Social, OOH, and Implementation teams).

Associate Digital Manager at MBM (Publicis Groupe)

Managed digital media planning and buying across 10+ client accounts; oversaw digital execution, performance reporting, and optimization to maximize ROI; acted as key point of contact for client communications; collaborated with cross-functional teams to deliver integrated, data-driven campaigns.

Delivered content strategy, social media management, and digital growth support for various consumer brands.

Associate Digital & Brand Manager at MBM (Publicis Groupe)

Led digital media planning and buying across multiple client accounts; oversaw digital execution, performance reporting, and ROI optimization; acted as primary client liaison and collaborated with cross-functional teams to deliver integrated campaigns.

Marketing Consultant at Hannah & Co Reality

Delivered marketing tasks including campaign execution, cross-functional coordination, and event-driven campaigns; supported product launches and cross-channel communications.

Marketing Consultant at Hannam & Co Reality

Provided marketing consulting, brand planning, and campaign execution across channels; managed events and content; built relationships with clients; collaborated with product teams.

Marketing & Digital Communication Lead at Johnson & Johnson MedTech

Created and implemented campaigns across digital, social, EDM, and events, helping shift the ANZ business to a digital-first model. Supported marketing and PR for the world’s first robotic knee surgery launch.

Marketing & Digital Communications Lead at Johnson & Johnson MedTech

Created and implemented marketing campaigns across events, relationship-building activities and digital channels including websites, EDMs and social media. Represented the New Zealand business across Asia Pacific and supported the shift of J&J MedTech ANZ toward a digital-first marketing model. Assisted with marketing collateral and PR for VELYS first-in-the-world robotic surgery. Supported Salesforce Marketing Cloud adoption and developed compliant marketing materials under strict healthcare, ethics, regulatory and legal requirements. Partnered with product managers, sales and operations teams to support product communications, events, forecasts, inventory and supply-related business needs.

Marketing Associate & Digital Communication Lead at Johnson & Johnson Med Tech

Led digital marketing, CRM, lead generation, content production, and media relations; oversaw event planning and coordination; aligned with cross-functional teams; built integrated campaigns; improved stakeholder engagement.

Marketer & Digital Communications Lead (Marketing & Sales Representative) at Momentum Clinical Research

Lead generation and digital growth role focused on healthcare content and stakeholder credibility. Worked across buyer-led content and sales enablement, supporting sales and communications. Increased CTMS leads by 310% in the first year and contributed to growth of the participant database by 520% following 12 months through digital campaigns, CRM activity and audience engagement.

Marketing Assistant at Johnson & Johnson Med Tech

Supported marketing activities including campaign execution, product management, and collaboration with internal and external stakeholders; facilitated events and ensured timely delivery of marketing materials.

Marketing Assistant at Johnson & Johnson MedTech

Marketing Assistant at The Media Lab

Provided digital marketing support across clients; planned and managed paid and organic social, SEM campaigns; contributed to website optimization; created marketing materials and coordinated events.

Marketing Associate at The Media Lab

Provided digital marketing support for a range of clients, planning and managing paid and organic social campaigns; advised on website optimization, content strategies, and analytics to improve performance; delivered clear reporting and insights.

Marketing Associate at The MediaLab

Associate Digital & Brand Manager at PC RN / Publicis Groupe (Marketing Agency experience)

Managed digital media planning and buying for Southern Cross Insurance health and pet branches. Developed collateral including EDMs, website content, social content, campaign assets, event communications, and ensured adherence to strict ethical and legal requirements. Produced partner-facing content to help differentiate the clinic trial network globally. Supported global event planning, stand/collateral creation and liaison for clinical trials and MedTech.

Marketing & Sales Representative at Chia Sisters