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I’m a designer who thrives on challenges and iterative design thinking, seeking a symbiotic balance between user satisfaction and business success. I view failure as a springboard for growth and relish sparks that drive creative leaps. In recent years I’ve led design teams across Asia, built design systems, steered product revamps, and mentored juniors to deliver user-centric experiences that align with strategic goals. I’m passionate about turning complex problems into simple, lovable solutions through collaborative, data-informed design.…I’m a designer who thrives on challenges and iterative design thinking, seeking a symbiotic balance between user satisfaction and business success. I view failure as a springboard for growth and relish sparks that drive creative leaps. In recent years I’ve led design teams across Asia, built design systems, steered product revamps, and mentored juniors to deliver user-centric experiences that align with strategic goals. I’m passionate about turning complex problems into simple, lovable solutions through collaborative, data-informed design.

Pengfen Chen

Designer, Product Designer, Graphic Designer, +2

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I’m a designer who thrives on challenges and iterative design thinking, seeking a symbiotic balance between user satisfaction and business success. I view failure as a springboard for growth and relish sparks that drive creative leaps. In recent years I’ve led design teams across Asia, built design systems, steered product revamps, and mentored juniors to deliver user-centric experiences that align with strategic goals. I’m passionate about turning complex problems into simple, lovable solutions through collaborative, data-informed design.…I’m a designer who thrives on challenges and iterative design thinking, seeking a symbiotic balance between user satisfaction and business success. I view failure as a springboard for growth and relish sparks that drive creative leaps. In recent years I’ve led design teams across Asia, built design systems, steered product revamps, and mentored juniors to deliver user-centric experiences that align with strategic goals. I’m passionate about turning complex problems into simple, lovable solutions through collaborative, data-informed design.

Available to hire

I’m a designer who thrives on challenges and iterative design thinking, seeking a symbiotic balance between user satisfaction and business success. I view failure as a springboard for growth and relish sparks that drive creative leaps.

In recent years I’ve led design teams across Asia, built design systems, steered product revamps, and mentored juniors to deliver user-centric experiences that align with strategic goals. I’m passionate about turning complex problems into simple, lovable solutions through collaborative, data-informed design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Senior Manager at CP Axtra (Makro)

March 1, 2024 - Present

Led the Makro design function; contributed to strategic initiatives; built a design culture; currently leading initiatives in Bangkok.

Expert Designer at Sea Group

August 1, 2021 - February 1, 2023

Spearheaded data-driven design decisions for AirPay App; implemented qualitative user research; facilitated several pivotal iterative projects; delivered monthly design sharing to 30+ project teams.

Senior Designer at Shopee Credit

January 1, 2018 - July 1, 2021

Oversaw credit design team with 8 product lines; propagated a strong design practice; reviewed internal and external design across critical thinking; led the team to work well on highly collaborative with stakeholders.

Senior Designer at Medishare

May 1, 2016 - November 1, 2017

Built a design team of 4 members; led MVP design, launched in 3 cities in China; delivered the design system, establishing design guidelines and kits.

Front End Designer at Shanghai Stock Exchange

September 1, 2014 - April 1, 2016

Developed mobile-based web pages with HTML5, CSS, Bootstrap, JavaScript; designed graphic interface and prototype; wrote product requirement documents and user task guides.