Available to hire
Hi, I’m Chris D’Onofrio, a retail media and performance marketing leader with over 20 years of experience shaping growth for global brands and agencies. I’ve built and guided high-performance teams, managed multi-million-dollar portfolios, and driven revenue and profitability through data-driven strategies across programmatic, paid social, and online video.
I’m known for forging strong client and partner relationships, collaborating across media channels to deliver integrated solutions, and fostering growth through mentorship and process optimization. I love testing new innovations with retailers and publishers to uncover scalable opportunities that move the business forward.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Retail Media Lead - North America at Brainlabs
November 1, 2023 - PresentLead and execute the North American Retail Media strategy, overseeing the development of a comprehensive roadmap and driving revenue growth. Built strategic relationships with key retail vendors, designed best-in-class retail media account structures, and created compelling case studies that demonstrate innovative strategies and exceed client KPIs.
SVP, Performance at Reprise Digital, an IPG company
April 30, 2023 - October 9, 2025Managed a $200M client portfolio across high-profile brands (Spotify, Dyson, Aetna, CVS); aligned strategy between Reprise and UM to deliver integrated performance marketing solutions; expanded offerings (Pmax, automated reporting) and led team training initiatives.
Sr. Sponsored Ads Partner Manager at Amazon Ads
May 31, 2022 - October 9, 2025Launched and piloted the Ecommerce Acceleration Program (EAP) for iProspect; forged strategic partnerships with Dentsu and Havas; acted as a Sponsored Ads product specialist and led Prime Day/BFCM strategy, driving a 30% organic YoY lift for Dentsu clients.
Sr. Platform Paid Search Lead at MediaCom, a GroupM company
March 31, 2019 - October 9, 2025Led Platform Paid Search; defined best practices, authored a white paper on Paid Search, and contributed to 2018 $2B in new business wins. Managed a $150M annual client investment while achieving +$6M in agency revenue and led a 75-member team.
Partner Group Director, Paid Search and Paid Social at MediaCom, a GroupM company
May 31, 2017 - October 9, 2025Led a 20-person Paid Search and Paid Social team across high-profile clients (+$5M in client revenue); secured cross-channel partnerships; delivered highest client satisfaction score (TRR) for key accounts.
Director, Paid Search and Paid Social at MediaCom, a GroupM company
April 30, 2014 - October 9, 2025Led an 8-person team delivering highly complex Paid Search and Paid Social programs for ADT, Direct General, and Shell; streamlined processes and transitioned multiple accounts; drove quick wins to exceed performance goals and led Shell US/Global integration.
Director, Integrated Communications - Search Marketing at TouchPoint Integrated Communications
August 31, 2013 - October 9, 2025Directed search marketing initiatives and led cross-functional teams to deliver performance-focused programs across channels.
Associate Director / Manager / Analyst - Search Marketing at Publicis Modem (formerly Modem Media / Digitas)
February 1, 2012 - October 9, 2025Progressed through roles in Search Marketing, contributing to campaigns and leading paid search initiatives within a large agency network.
Interactive Account Representative at Wahlstrom Interactive
August 31, 2004 - October 9, 2025Supported client campaigns and media coordination for interactive marketing initiatives.
North America Retail Media Lead at Brainlabs
November 1, 2023 - PresentLead and execute the strategy for North American Retail Media, overseeing the development of a comprehensive roadmap and driving revenue growth. Drove new business wins for Duke’s Mayo and Aussie Bubs, exceeding client benchmarks and delivering measurable growth within the retail channel. Built strategic relationships with key retail vendors enabling the agency to be at the forefront of testing new innovative opportunities. Designed and implemented best-in-class retail media account structures to maximize the impact of top performers, consistently surpassing sales benchmarks. Created multiple compelling case studies, demonstrating innovative strategies and exceeding client KPIs. Collaborates across media channels, delivering integrated solutions that surpass client goals.
SVP, Performance at Reprise Digital, an IPG company
April 30, 2023 - October 9, 2025Managed my client portfolio of $200M in media spend for high-profile clients such as Spotify, Dyson, Aetna, and CVS while consistently delivering strong performance results. Fostered strategic alignment between Reprise and UM, delivering integrated performance marketing solutions across all channels. Identified and capitalized on growth opportunities, expanding service offerings like Pmax and automated reporting systems to drive client success. Led training initiatives to elevate and enhance team capabilities in performance marketing.
Sr. Sponsored Ads Partner Manager at Amazon Ads
May 31, 2022 - October 9, 2025Launched and piloted the Ecommerce Acceleration Program (EAP) for iProspect, designed to elevate partner ecommerce capabilities and establish a leading Amazon-focused network offering. Forged strategic partnerships with Dentsu and Havas, driving a deeper understanding of Amazon Sponsored Ads' value and impact, leading to more effective client investments. Acted as a Sponsored Ads product specialist, educating clients and agencies on best practices and product solutions, while expanding and strengthening partnerships. Leveraged data-driven insights to optimize search and ecommerce strategies, enhancing partner proficiency and fueling long-term revenue growth and product adoption. Spearheaded Prime Day and BFCM strategy, sharing beta insights like Brand Metrics and Budget Manager to accelerate growth during peak shopping periods, resulting in a 30% organic YoY lift for Dentsu clients.
Sr. Platform Paid Search Lead at MediaCom, a GroupM company
March 31, 2019 - October 9, 2025Launched and led the [m]Platform Paid Search Lead role, defining best practices, operational protocols, standards, training and development within Paid Search on behalf of MediaCom while working in unison across GroupM opt-cos. Author of “Unlock the Power of Paid Search,” a 60-page white paper showcasing how the Paid Search channel can generate insights to inform all media channels and boost performance everywhere. Key contributor in the 2018 $2B new business wins including MetLife, Office Depot, Amtrak, Richemont and Adidas by illustrating how each client can evolve within the Paid Search channel. Strategic Paid Search and Paid Social lead with an 8-client portfolio that included Office Depot, ADT, MetLife and Richemont with a $150M annual investment while attaining +$6 million in agency revenue. Led a 75-member Paid Search department, spearheading initiatives to enhance capabilities, drive innovation and foster career development.
Partner Group Director, Paid Search and Paid Social at MediaCo, a GroupM company
May 31, 2017 - October 9, 2025Leader of a 20-person Paid Search and Paid Social team across high-profile clients - ADT, Audi, Anheuser-Busch, Direct General, JG Wentworth and Shell, responsible for +$5 million in client revenue. A key member in multiple new business pitches and wins including Whole Foods and JG Wentworth, delivering $2M in revenue across the Paid Search and Paid Social channels. Demonstrated strong sales by securing incremental digital channel partnerships with existing clients, collaborating closely with internal leadership to present a holistic, value-driven approach. Received the highest client satisfaction score (TRR) in MediaCom US for the ADT and Direct General clients. Led the seamless transition of 50 Anheuser-Busch accounts across Paid Search and YouTube, while pioneering the $15M YouTube One Box NFL opportunity for Bud Light—becoming the first advertiser to commit. Responsible for career development initiatives, optimized operational processes, and fostering cross-channel collaboration
Director, Paid Search and Paid Social at MediaCo, a GroupM company
April 30, 2014 - October 9, 2025Leader of an 8-person team responsible for executing highly complex Paid Search and Paid Social programs for ADT, Direct General and Shell Fuels overseeing $70 million in combined annual budgets. Implemented streamlined operational processes and established a daily responsibility cadence, resulting in the ability to consistently exceed aggressive performance goals across both channels. Cultivated strategic vendor relationships that unlocked access to exclusive beta opportunities, driving innovation and growth. Led the successful transition of ADT from 6 agencies by consolidating accounts, while implementing quick wins to exceed performance goals at the start of the partnership. Spearheaded the integration of Shell US and Global teams, facilitating the sharing of processes and strategic plans to ensure alignment and operational synergy.
Director, TouchPoint Integrated Communications at TouchPoint Integrated Communications
August 31, 2013 - October 9, 2025Director, Search Marketing; led search initiatives across client portfolio, focusing on optimization, performance, and cross-channel integration. Managed client relationships and vendor partnerships to deliver strong results.
Associate Director / Manager / Analyst - Search Marketing at Publicis Modem (formally Modem Media / Digitas)
February 1, 2012 - October 9, 2025Roles spanning Associate Director/Manager/Analyst in Search Marketing; contributed to major wins and client growth; authored strategic content and collaborated across networks to share best practices.
Interactive Account Representative at Wahlstrom Interactive, an IPG agency
August 31, 2004 - October 9, 2025Interactive Account Representative; supported digital marketing initiatives and client campaigns.
North America Retail Media Lead at Brainlabs
November 1, 2023 - PresentLead strategy for North American Retail Media, overseeing the development of a comprehensive roadmap and driving revenue growth. Built strategic relationships with key retailers, designed best-in-class account structures, and created case studies to demonstrate impact across retail media.
SVP, Performance at Reprise Digital, an IPG company
April 1, 2023 - October 9, 2025Managed a $200M client portfolio with strong performance results. Aligned Reprise and UM for integrated performance marketing solutions across channels; identified growth opportunities and expanded services such as Pmax and automated reporting; led training initiatives.
Sr. Sponsored Ads Partner Manager at Amazon Ads
May 1, 2022 - October 9, 2025Launched and piloted the Ecommer ce Acceleration Program (EAP); forged strategic partnerships with Dentsu and Havas; educated clients on Sponsored Ads; led Prime Day and BFCM strategy, delivering a 30% organic YoY lift for Dentsu clients.
Sr. Platform Paid Search Lead at MediaCom, a GroupM company
March 1, 2019 - October 9, 2025Led a 75-person Paid Search department, defined best practices, and contributed to multiple new business wins. Managed an 8-client portfolio with $150M annual investment and fostered career development within the team.
Director, Paid Search and Paid Social at MediaCom, a GroupM company
April 1, 2014 - October 9, 2025Directed Paid Search and Paid Social programs for major clients, streamlined operations, and built strategic vendor relationships to unlock exclusive beta opportunities.
Director, Search Marketing at TouchPoint Integrated Communications
August 1, 2013 - October 9, 2025Led a team through highly complex Paid Search and Paid Social programs, implemented streamlined processes, and cultivated vendor relationships to drive innovation.
Associate Director / Manager / Analyst - Search Marketing at Publicis Modem (formerly Modem Media / Digitas)
February 1, 2012 - October 9, 2025Held multiple roles across search marketing, authored a white paper on Paid Search, and contributed to significant new business wins with strategic client insights.
Interactive Account Representative at Wahlstrom Interactive
August 1, 2004 - October 9, 2025Early career experience in interactive account management within a major IPG agency.
Education
Bachelor of Arts – Communications Sciences at University of Connecticut
January 11, 2030 - May 1, 2003Bachelor of Arts – Communications at University of Connecticut
January 11, 2030 - May 1, 2003Bachelor of Arts – Communication Sciences at University of Connecticut
January 11, 2030 - May 1, 2003Qualifications
Male Search Marketer of the Year Finalist
January 1, 2018 - December 31, 2018Microsoft Bing Executive of the Year Finalist
January 1, 2018 - December 31, 2018Industry Experience
Retail, Media & Entertainment, Professional Services, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Performance Marketer
We have the best performance marketer experts on Twine. Hire a performance marketer in Stamford today.