Available to hire
I’m a creative storyteller with a passion for engaging visuals and compelling copy. I build brands through thoughtful digital campaigns, social media, and content that resonates with audiences across online and retail channels.
With experience in influencer partnerships, product launches, and cross-functional collaboration, I’m a proactive marketer who keeps projects on track and nurtures strong relationships with teams and partners worldwide.
Experience Level
Language
German
Fluent
English
Fluent
French
Intermediate
Work Experience
Product & Marketing Manager at MAM Baby AG
October 1, 2024 - February 1, 2026Responsible for digital & content marketing (social media, email marketing), management of the product portfolio for the Swiss market, initiating products and launch activities, and key account management of online retailers (e.g., Galaxus, Brack). Conducts regular analysis of product sales, market figures, and competitive environment; prepares marketing materials, supports events and partnerships, and conceptualizes brand positioning and marketing initiatives, including advertising material creation for opinion leaders.
Intern - Global Influencer Marketing & Partnerships at On AG
April 1, 2024 - September 1, 2024Developed social media influencer strategy and content management; managed orders and product seedings for influencer campaigns; created briefs and daily tasks to strengthen brand-partner relationships globally; set up influencer campaigns, tracked and reported on predefined KPIs; contributed to talent discovery for the 2025 roster; collaborated on cross-functional projects, travel bookings, and events.
Marketing Intern - Danette & Mars Licensed Products at Danone AG
December 1, 2023 - March 1, 2024Operational lead for the Danette and Mars licensed products; implemented strategic promotional initiatives and portfolio management; participated in launches and relaunch projects (packaging design adjustments, internal presentations, and stakeholder calls); created marketing materials for online and print channels; developed market and competitor analyses; supported brand budgets management.
Working Student Industrial Marketing at Ferrero AG
January 1, 2022 - July 1, 2022Created communication and sales documents (sales folders, product passes, price lists); maintained SAP data for product marketing; briefed and coordinated advertising materials; maintained image database for product marketing.
Trainee Project Management at cdg Beratungen AG
October 1, 2021 - December 1, 2021Contributed to sales strategy development; conducted desk research and phone surveys for the sales department; supported content marketing activities including online advertising materials and coordination with agencies.
Student Assistant (Internship) at University of Zurich
October 1, 2019 - October 1, 2020Worked in the Department of Communication & Media Research (IKMZ); supported administration, media governance tasks, and research-related activities; assisted with projects and coordination.
Social Media Intern at Xeit GmbH
July 1, 2016 - January 1, 2017Gained early exposure to social media operations, contributing to content creation and account management.
Intern, Global Influencer Marketing & Partnerships at On AG
April 1, 2024 - September 1, 2024Led influencer strategy and content management; managed global talent orders and seedings; created briefs; coordinated cross-functional campaigns; tracked KPIs; conducted talent discovery for the 2025 roster; supported events and travel arrangements.
Consumer Marketing Intern at Danone AG
December 1, 2023 - March 1, 2024Operational lead for the Danette and Mars licensed products; supported launches/relaunches, packaging adjustments, and cross-department coordination; produced marketing materials; conducted market and competitor analyses; assisted with brand budgets.
Student Assistant at University of Zurich, Department of Communication & Media Research (IKMZ)
October 1, 2019 - October 31, 2020Supported research administration and governance projects; contributed to online and offline content; assisted with agency collaborations and stakeholder communications.
Intern at Xeit GmbH
July 1, 2016 - January 31, 2017Social media work; content creation and online presence management; contributed to social media campaigns and asset organization.
Education
Swiss Matura (Federal Maturity Certificate) at Swiss Matura (Federal Maturity Certificate)
August 1, 2010 - July 1, 2016Bachelor’s degree in Communication, Media Studies and Business Administration (BWL) at University of Zurich
September 1, 2017 - September 1, 2020Master’s Course «Building Brands and Influencing Behaviour» at University of Amsterdam (UvA)
July 1, 2019 - July 1, 2019Master’s Year in Business Administration (Master’s compulsory year) at University of St. Gallen (HSG)
September 1, 2020 - July 1, 2021Master of Marketing Management (MiMM) at University of St. Gallen (HSG)
September 1, 2021 - September 1, 2023Cambridge Certificate, Advanced English (C1) at EC Los Angeles English Language School, USA
March 1, 2017 - June 1, 2017Master’s degree in Marketing Management at University of St. Gallen (HSG)
September 1, 2021 - September 1, 2023Master’s compulsory year in Business Administration at University of St. Gallen (HSG)
September 1, 2020 - July 1, 2021Course: Building Brands and Influencing Behaviour at University of Amsterdam (UvA)
July 1, 2019 - July 1, 2019Bachelor’s degree in Communication, Media Studies and Business Administration (BWL) at University of Zurich
September 1, 2017 - September 1, 2020Cambridge Certificate, Advanced English (C1) at EC Los Angeles English Language School
March 1, 2017 - June 1, 2017Swiss Matura (Federal Maturity Certificate) at Swiss Matura
August 1, 2010 - July 1, 2016Qualifications
Cambridge Certificate, Advanced English (C1)
March 1, 2017 - June 1, 2017Swiss Matura (Federal Maturity Certificate)
August 1, 2010 - July 1, 2016Cambridge Certificate, Advanced English (C1)
March 1, 2017 - June 1, 2017Swiss Matura (Federal Maturity Certificate)
August 1, 2010 - July 1, 2016Industry Experience
Consumer Goods, Media & Entertainment, Retail, Professional Services, Education, Software & Internet
Experience Level
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