I am a passionate Social Media and PR Specialist with extensive experience creating and executing social media strategies across platforms such as Instagram, TikTok, and YouTube. I excel at driving follower growth, managing budgets, and fostering client relationships while aligning social media goals with overarching brand objectives. I collaborate closely with teams and brand partners to produce impactful content, ensuring campaigns deliver results through detailed analysis and optimization. Over the years, I have developed a keen expertise in luxury branding and digital marketing, leading teams to support daily operations and spearheading social media growth. I am skilled at content creation, influencer collaborations, and delivering engaging visual and written material. I thrive in dynamic environments and am motivated by delivering measurable success and meaningful engagement in the evolving space of social media marketing.

Cecilia Streaker

I am a passionate Social Media and PR Specialist with extensive experience creating and executing social media strategies across platforms such as Instagram, TikTok, and YouTube. I excel at driving follower growth, managing budgets, and fostering client relationships while aligning social media goals with overarching brand objectives. I collaborate closely with teams and brand partners to produce impactful content, ensuring campaigns deliver results through detailed analysis and optimization. Over the years, I have developed a keen expertise in luxury branding and digital marketing, leading teams to support daily operations and spearheading social media growth. I am skilled at content creation, influencer collaborations, and delivering engaging visual and written material. I thrive in dynamic environments and am motivated by delivering measurable success and meaningful engagement in the evolving space of social media marketing.

Available to hire

I am a passionate Social Media and PR Specialist with extensive experience creating and executing social media strategies across platforms such as Instagram, TikTok, and YouTube. I excel at driving follower growth, managing budgets, and fostering client relationships while aligning social media goals with overarching brand objectives. I collaborate closely with teams and brand partners to produce impactful content, ensuring campaigns deliver results through detailed analysis and optimization.

Over the years, I have developed a keen expertise in luxury branding and digital marketing, leading teams to support daily operations and spearheading social media growth. I am skilled at content creation, influencer collaborations, and delivering engaging visual and written material. I thrive in dynamic environments and am motivated by delivering measurable success and meaningful engagement in the evolving space of social media marketing.

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Language

English
Fluent

Work Experience

Social Media / PR Specialist at Interior Marketing Group
February 1, 2024 - Present
Create, present, and execute social media strategies across Instagram, TikTok, and YouTube, driving over 80,000 follower growth while managing budgets, content creation, and client communication. Lead brand partnerships, influencer deals, and photoshoots in collaboration with a celebrity interior designer and CEO. Write scripts for NBC Open House episodes, newsletters, and website copy. Collaborate with Head of PR to pitch and align campaigns with brand goals. Produce high-performing content using tools like CapCut, Canva, Meta Business Suite, and AI platforms. Oversee paid social budgets to optimize ROI, generate sales leads, and promote inclusive messaging via DEI initiatives and social listening. Took over departmental management and began leading a team to support daily operations.
Social Media Marketing Manager at Nylon Consulting
February 1, 2024 - August 14, 2025
Developed and executed content strategies across TikTok, Instagram, and website to drive engagement and align with brand goals leveraging expertise in luxury branding strategies. Managed client relations, assisted with strategic planning, and ensured alignment between content, influencer collaborations, and overall marketing objectives. Skilled in tracking KPIs, analyzing performance metrics, and creating detailed reports to optimize social media platforms and improve performance.
Social Media Marketing Specialist at Designer Home Tours
February 1, 2024 - August 14, 2025
Created and published all content for a YouTube channel with 55.7K+ subscribers and 430+ videos. Led YouTube strategy focused on growth, design trends, and engagement. Conducted rank reporting meetings and shared performance insights. Worked with interior designers to ensure accurate messaging and episode styling. Shaped the visual direction and aesthetics of each episode while managing uploads, metadata, titles, and scheduling.
Marketing and Events Coordinator / Customer Service at URBN CO
April 1, 2023 - August 14, 2025
Planned and executed marketing for store reopenings and Free People Movement events in Charleston. Provided customer service, styled consumer and company looks, and led and mentored team members. Drove sales, created impactful social media content for HQ, increased brand awareness, and supported team growth.
Marketing Content Creator and Social Media Customer Service at Small Boutique Fashion Week
November 1, 2022 - August 14, 2025
Created marketing content across platforms, managed social media customer service and sponsorships to boost brand visibility.
Social Media Intern at Style Exchange
October 1, 2021 - August 14, 2025
Led DEI-centered ethics training for the team and developed trend-based content translating into sellable consumer experiences. Tracked analytics to create data-driven plans, increasing digital marketing traffic, engagement, and followers by over 500.

Education

Bachelor's Degree in Communications at College of Charleston
August 1, 2019 - May 1, 2023
Marketing

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Real Estate & Construction, Travel & Hospitality