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Marketing graduate with hands-on experience in social media strategy, digital content, branding, and influencer marketing. Passionate about creating engaging campaigns that connect brands with audiences through creativity, analytics, and emerging AI tools. Seeking to contribute to a collaborative marketing team while continuing to develop innovative digital strategies.…

Marcela Crespo

Digital Marketer, Social Media Manager, Content Producer, +2

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Marketing graduate with hands-on experience in social media strategy, digital content, branding, and influencer marketing. Passionate about creating engaging campaigns that connect brands with audiences through creativity, analytics, and emerging AI tools. Seeking to contribute to a collaborative marketing team while continuing to develop innovative digital strategies.…

Available to hire

Marketing graduate with hands-on experience in social media strategy, digital content, branding, and influencer marketing. Passionate about creating engaging campaigns that connect brands with audiences through creativity, analytics, and emerging AI tools.

Seeking to contribute to a collaborative marketing team while continuing to develop innovative digital strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Social Media Strategist (Freelancer) at Grupo Trío

January 1, 2025 - Present

Develops and executes social media strategies for entertainment brands across Instagram and TikTok, including event campaign planning. Creates content plans and marketing campaigns focused on audience engagement and brand growth. Collaborates with creative teams to strengthen brand positioning and digital presence.

Marketing & Design Coordinator at Vistekaias Store & Ysols Store

May 1, 2024 - December 1, 2024

Led digital marketing initiatives and managed brand visual identity across multiple platforms. Planned and created social media content ensuring brand consistency and audience engagement. Monitored campaign performance and optimized content using social media analytics.

Social Media & Content Coordinator at Tatimagalhães Brand

July 1, 2022 - December 1, 2023

Developed and scheduled digital content to strengthen brand presence and audience engagement. Collaborated on social media campaigns, creative production, and content strategy. Assisted with retail marketing, event production, photography, and visual storytelling.

Social Media Intern at Fernanda Lynch Jóias

March 1, 2022 - May 1, 2022

Created and scheduled social media content to strengthen brand visibility. Designed visual assets aligned with the brand identity and communication style. Supported content planning and audience engagement across digital platforms.