Available to hire
I’m Celia De La Vega, a Global Social Media & Content Strategy Leader who has built governance, crisis playbooks, and data-driven strategies across 70 markets for multiple luxury and premium brands. Over 8+ years working with Bata, IWC Schaffhausen, Fever, Gucci, and Chanel, I’ve steered global social strategy for an international footwear group, authored crisis playbooks now used across regions, and translated trend analytics into commercial moves—collaborating with a creator roster that includes Netflix, Warner Bros., and HBO. I think like a luxury brand director but operate like a content creator.
I’m trilingual in Spanish, English, and French, with early chapters in Switzerland. I blend luxury brand discipline with creator agility, returning to a high-ownership role to drive measurable growth across global campaigns and market rollouts, while maintaining a steady brand voice across 70+ markets and a 4M+ follower ecosystem.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
French
Fluent
German
Beginner
Work Experience
Global Social Media Marketing Manager at Bata
September 1, 2024 - PresentLed the development and execution of comprehensive global social media strategies for flagship brands (Bata, Power, North Star, Weinbrenner), aligning digital initiatives with core business objectives. Directed social media execution for all global campaigns, translating high-level creative direction into engaging digital content and managing asset production from concept to post-production. Served as central advisor for regional marketing teams across international markets, championing content localization and ensuring unwavering brand consistency worldwide. Analyzed cross-market social media performance using Emplifi, delivering quarterly reports with actionable insights to senior leadership to drive optimization. Established and enforced global social media governance guidelines, and led brand reputation management and crisis response through expert community engagement.
Freelance Marketing & Social Media Manager at Independent / Freelance
June 1, 2022 - PresentEngineered bespoke social media and marketing strategies for a diverse portfolio of brands, including Bata, Power, North Star, and Weinbrenner. Delivered tailored strategies across social platforms, translating creative briefs into compelling digital content and managing the development of campaign assets and playbooks for worldwide distribution. Drove end-to-end campaign execution and collaborated with creative teams to ensure consistent, high-impact output.
Senior Marketing Specialist at IE University
January 1, 2024 - October 18, 2025Orchestrated end-to-end marketing strategies for IE University's Law, Architecture, and Design schools, managing the entire sales funnel to drive student acquisition and engagement. Led multi-channel campaigns (digital and offline), built targeted content, and optimized performance to increase inquiries and enrollments across key programs. Managed inbound marketing, content across web and social channels (paid and organic), and offline initiatives, reinforcing IE University's international brand presence.
Junior Brand & Content Marketing Specialist at IE University
October 1, 2021 - October 18, 2025Orchestrated the global brand calendar, content, and ambassador programs, ensuring seamless execution of brand messaging across all digital touchpoints. Provided comprehensive performance reporting and supported the development and deployment of marketing content across web, social, and offline channels.
Influencer Marketing Specialist at Fever
September 1, 2022 - October 18, 2025Led the development of data-driven influencer marketing campaigns across top-tier international markets, including the UK, France, the US, and Canada. Managed influencer strategy for Fever's Original events in collaboration with high-profile partners such as Netflix, Warner Bros., and HBO, driving ticket sales and brand visibility.
Editorial Marketing Intern at E-shop Ventures
January 1, 2021 - October 18, 2025Campaign management: coordinated weekly marketing plans and contributed to the development and execution of creative campaigns and marketing plans. Supported content creation and cross-channel initiatives to bolster brand messaging.
Marketing Trainee at Gucci
March 1, 2020 - October 18, 2025Managed the distribution of seasonal marketing assets to key wholesale partners, coordinated PR samples, and supported campaign execution to ensure brand compliance and timely delivery.
Marketing Intern at Chanel
November 1, 2017 - October 18, 2025Marketing internship supporting brand communications in Madrid, assisting in developing and executing creative campaigns and asset production to strengthen brand presence.
Global Social Media Marketing Manager at Bata
September 1, 2024 - PresentLeading development and execution of comprehensive global social media strategies for flagship brands (Bata, Power, North Star, Weinbrenner), direct social media execution for all global marketing campaigns, translate creative briefs into compelling digital content and managing asset production from concept to post-production. Functioned as the central adviser for regional marketing teams across key international markets, championing content localization and ensuring unwavering brand consistency worldwide.
Freelance Marketing & Social Media Manager at Self-employed / Freelance
June 1, 2022 - PresentEngineered and executed bespoke social media and marketing strategies for a diverse portfolio of distinct brands, aligning content and campaigns with unique brand identities. Curated and deployed engaging multi-platform content across web, social paid and organic, and offline platforms; managed community engagement and analytics to optimize performance.
Senior Marketing Specialist at IE University
January 31, 2024 - October 18, 2025Orchestrated end-to-end marketing strategies for IE University's Law, Architecture, and Design schools, managing the entire sales funnel to drive student acquisition and engagement. Managed multi-channel inbound marketing campaigns, developing targeted content across web, social (paid and organic), and offline platforms. Forged and maintained strategic partnerships with key global market stakeholders, reinforcing IE University’s international brand presence.
Junior Marketing Manager at Pop Up Shops
January 31, 2021 - October 18, 2025Designed and executed integrated marketing plans across all communication channels, driving lead generation and brand awareness through online and offline strategies. Managed all influencer relations, content creation, and copywriting for the company blog and social media platforms.
Marketing Trainee at Gucci
March 31, 2020 - October 18, 2025Managed the distribution of seasonal marketing assets to key wholesale partners and coordinated PR sample requests, ensuring brand compliance and timely campaign support. Monitored PR opportunities and ambassador collaborations while maintaining internal databases to ensure data accuracy for strategic decision-making.
Marketing Intern at Chanel
November 30, 2017 - October 18, 2025Analyzed sell-in and sell-out data to inform marketing strategy and contributed to the development and execution of creative campaign pitches and marketing plans.
Global Social Media Marketing Manager at Bata
September 1, 2024 - October 30, 2025Led the development and execution of comprehensive global social media strategies for flagship brands (Bata, Power, North Star, Weinbrenner), aligning digital initiatives with core business objectives.
Freelance Marketing & Social Media Manager at Self-Employed / Freelance
June 1, 2022 - October 30, 2025Led social media execution for a diverse portfolio of brands, curating content aligned with brand identities and campaigns across web, paid and organic social, as well as offline platforms. Created and deployed cross-channel content and built partnerships to drive engagement.
Senior Marketing Specialist at IE University
January 31, 2024 - January 31, 2024Orchestrated end-to-end marketing strategies for IE's Law, Architecture, and Design schools; managed the entire sales funnel to drive student acquisition and engagement. Managed multi-channel campaigns across web, social (paid and organic), and offline platforms. Forged strategic partnerships with global stakeholders to reinforce IE University’s international brand presence and reputation.
Marketing Trainee at Gucci
March 31, 2020 - March 31, 2020Managed the distribution of seasonal marketing assets to key wholesale partners and coordinated PR sample requests, ensuring brand compliance and timely campaign support. Monitored PR opportunities and ambassador collaborations while maintaining internal databases to ensure data accuracy for strategic decision-making.
Marketing Intern at Chanel
November 30, 2017 - November 30, 2017Designed and executed integrated marketing plans across communications channels, driving lead generation and brand awareness. Managed influencer relations, content creation, and copywriting for the company blog and social media platforms.
Junior Marketing Manager at Pop Up Shops
January 31, 2021 - January 31, 2021Designed and executed integrated marketing plans across all communications channels, driving lead generation and brand awareness; managed influencer relations, content creation, and copywriting for the company blog and social media platforms.
Senior Marketing Specialist at IE University
January 1, 2024 - January 1, 2024Orchestrated end-to-end marketing strategies for IE University's Law, Architecture, and Design schools; managed multi-channel inbound campaigns (web, paid and organic social, offline); forged strategic partnerships with key global stakeholders to reinforce IE’s international brand presence.
Influencer Marketing Specialist at Fever
September 30, 2022 - September 30, 2022Led influencer marketing strategy across top international markets; partnered with high-profile creators, managed collaborations, and guided content to support campaigns; drove awareness and audience engagement through data-driven influencer programs.
Junior Marketing Manager at Pop Up Shops
January 1, 2021 - January 1, 2021Designed and executed integrated marketing plans across all communications channels; drove lead generation and brand awareness through online and offline strategies; managed influencer relations and content creation while maintaining data-driven tracking for outcomes.
Marketing Trainee at Gucci
March 1, 2020 - March 1, 2020Managed distribution of seasonal marketing assets to key wholesale partners; coordinated PR sample requests; monitored influencer opportunities and ambassador collaborations; maintained internal databases to ensure data accuracy for strategic decision-making.
Marketing Intern at Chanel
November 1, 2017 - November 1, 2017Analyzed sell-in and sell-out data to inform marketing strategy; contributed to development and execution of creative campaign pitches and marketing plans.
Editor Marketing Intern at E-shop Ventures
January 1, 2021 - January 1, 2021Campaign management: Managed weekly campaigns, content and images; gained experience in both marketing and editorial departments; coordinated across channels to support brand goals.
Marketing & Social Media Manager (Freelance) at Self-employed / Freelance
June 1, 2022 - PresentEngineered and executed bespoke social media and marketing strategies for a diverse portfolio of brands; curated content across digital channels (paid and organic); built long-term partnerships with key stakeholders; managed community growth and brand visibility.
Senior Marketing Specialist at IE University
September 1, 2022 - January 1, 2024Orchestrated end-to-end marketing strategies for IE's Law, Architecture, and Design schools; managed the entire sales funnel to drive student acquisition and engagement; built strategic partnerships with key stakeholders; led multi-channel campaigns across web, social, and offline platforms.
Influencer Marketing Specialist at Fever
October 1, 2021 - September 1, 2022Led influencer marketing strategy across top international markets; built a pipeline of creator partnerships; negotiated and managed campaigns; measured ROI and tailored content across top markets (UK, France, US, Canada).
Junior Marketing Specialist at IE University
September 1, 2020 - January 1, 2021Orchestrated end-to-end marketing strategies for IE's Law, Architecture, and Design schools; managed the entire sales funnel to drive student acquisition and engagement; multi-channel inbound marketing campaigns across web, social, and offline platforms.
Marketing Trainee at Gucci
May 1, 2019 - March 1, 2020Managed the distribution of seasonal marketing assets to key wholesale partners and coordinated PR sample requests; ensured brand compliance and timely campaign support.
Editorial Marketing Intern at E-Shop Ventures
September 1, 2020 - January 1, 2021Supported editorial marketing initiatives; contributed to content creation and cross-channel campaigns; supported weekly performance reporting.
Freelance Marketing & Social Media Manager at Bata
June 1, 2022 - PresentEngineered bespoke social media and marketing strategies for a diverse brand portfolio, aligning content and campaigns with distinct identities. Curated multi-platform content, driving audience growth and community engagement. Optimized marketing strategies through analytics, boosting brand visibility and impact.
Marketing Manager at Gucci
May 1, 2019 - March 31, 2020Managed the distribution of seasonal marketing assets to key wholesale partners and coordinated PR sample requests, ensuring brand compliance and timely campaigns. Monitored PR opportunities and ambassador collaborations, maintaining internal databases to support strategic decision-making.
Freelance Marketing & Social Media Manager at Independent (Madrid, Spain)
June 1, 2022 - PresentBuild social media and marketing strategies for a portfolio of brands, aligning content, tone, and campaigns with each brand's identity and commercial goals. Produce and deploy multichannel content across Instagram, TikTok, and emerging channels, growing audiences and community engagement. Read and interpret performance analytics to spot trends, refine strategy, and lift brand visibility, turning insights into concrete creative and commercial recommendations.
Junior Brand & Content Marketing Specialist at IWC Schaffhausen
January 1, 2021 - October 1, 2021Coordinated the global social media calendar, ambassador programs, and content rollout for IWC Schaffhausen across Instagram, Facebook, YouTube, and LinkedIn. Delivered monthly performance reporting across all social channels, the official IWC Podcast, and the IWC mobile app, with insights that fed into quarterly content priorities for the global marketing team. Supported high-visibility brand moments and ambassador activations involving cinema, motorsport, and aviation talent.
Junior Marketing Manager at Pop Up Shops
September 1, 2020 - January 1, 2021Designed and executed integrated marketing plans across digital and offline channels, driving lead generation and brand awareness for retail pop-up activations. Managed influencer relations, content creation, and copywriting for the DACH region.
Education
Bachelor of Business Administration (BBA) at IE University
January 11, 2030 - January 1, 2018Master of Arts, Digital Marketing at London Business School
January 11, 2030 - January 1, 2022Bachelor of Science, Hospitality Management at École hôtelière de Lausanne
January 11, 2030 - January 1, 2014Bachelor of Business Administration (BBA) at IE University
January 11, 2030 - January 1, 2018Master of Arts, Digital Marketing at London Business School
January 11, 2030 - January 1, 2022Bachelor of Science, Hospitality Management at École Hôtelière de Lausanne
January 1, 2014 - January 1, 2014Bachelor of Business Administration (BBA) at IE University
January 1, 2018 - January 1, 2018Master of Arts, Digital Marketing at London Business School
January 1, 2022 - January 1, 2022Bachelor of Business Administration (BBA) at IE University
January 11, 2030 - January 1, 2018Master of Arts, Digital Marketing at London Business School
January 11, 2030 - January 1, 2022Master of Arts, Digital Marketing at London Business School
January 1, 2020 - January 1, 2022Bachelor of Business Administration (BBA) at IE University
January 1, 2015 - January 1, 2018Bachelor of Business Administration (BBA) at IE University
January 11, 2030 - January 1, 2018Master of Arts, Digital Marketing at IE University
January 11, 2030 - January 1, 2022Bachelor of Science, Hospitality Management at École Hôtelière de Lausanne
January 11, 2030 - January 1, 2014Master of Arts, Digital Marketing at London Business School
January 11, 2030 - January 1, 2022Master in Luxury Management at IE Business School
January 11, 2030 - January 1, 2020Bachelor of Business Administration (BBA) at IE University
January 11, 2030 - January 1, 2018Bachelor of Science, Hospitality Management at École Hôtelière de Lausanne
January 11, 2030 - January 1, 2014Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Education, Professional Services, Travel & Hospitality, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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