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Ofelia Celina Milla Escobar

Available to hire

I am a Strategic Designer & UX/Brand Strategist with 7+ years of experience leading digital transformations, user-centered design, and multi-channel brand campaigns.

About

I am a Strategic Designer & UX/Brand Strategist with 7+ years of experience leading digital transformations, user-centered design, and multi-channel brand campaigns. I align design with business goals to drive growth, engagement, and loyalty. I enjoy guiding cross-functional teams and translating insights into premium, user-first experiences across digital, retail, and product touchpoints.

I’ve directed brand vision and campaigns across digital, retail, and product touchpoints, established guidelines for consistency and premium positioning, and led user research and UX diagnostics to elevate interface design and brand identity. I’ve developed visual identities for events and startups, scaled ventures through digital strategy, and built cohesive brand systems that foster community engagement.

  • 5 years' experience
  • Joined November 2025

Languages

  • Spanish; CastilianFluent
  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Travel & Hospitality
  • Professional Services

Work experience· 10 roles

Brand Manager · Bedding & Co.Nov 2024 – Nov 2025 · 1 yr 1 mo

Directed brand vision and campaigns across digital, retail, and product touchpoints. Established guidelines and streamlined processes, elevating consistency and premium positioning.

Strategic Designer · Latlong TravelOct 2023 – Oct 2023 · 1 mo

Led brand strategy and UX/brand alignment; supported digital transformation initiatives and delivered user-centered design improvements.

Freelance Graphic Designer · Aguacatón FestMay 2023 – May 2023 · 1 mo

Developed the visual identity for the 9th Aguacatón Film Festival in Antigua Guatemala, unifying digital, print, and event materials into a cohesive cultural brand experience that elevated visibility and audience engagement.

Product Designer · ViRSEJul 2022 – Jul 2022 · 1 mo
Founder · Fast 4 CargoJul 2020 – Nov 2025 · 5 yrs 5 mos
Content Designer · EXMA MexicoJun 2020 – Jun 2020 · 1 mo
Junior Designer · Agency BEApr 2020 – Apr 2020 · 1 mo
Innovation Apprentice · Banco AgrícolaJan 2020 – Jan 2020 · 1 mo

Education

B.A. in Strategic Design · Escuela de Comunicación Mónica Herrera2020
International Baccalaureate · Academia Británica Cuscatleca2012

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