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I am a Strategic Designer & UX/Brand Strategist with 7+ years of experience leading digital transformations, user-centered design, and multi-channel brand campaigns. I align design with business goals to drive growth, engagement, and loyalty. I enjoy guiding cross-functional teams and translating insights into premium, user-first experiences across digital, retail, and product touchpoints. I’ve directed brand vision and campaigns across digital, retail, and product touchpoints, established guidelines for consistency and premium positioning, and led user research and UX diagnostics to elevate interface design and brand identity. I’ve developed visual identities for events and startups, scaled ventures through digital strategy, and built cohesive brand systems that foster community engagement.…I am a Strategic Designer & UX/Brand Strategist with 7+ years of experience leading digital transformations, user-centered design, and multi-channel brand campaigns. I align design with business goals to drive growth, engagement, and loyalty. I enjoy guiding cross-functional teams and translating insights into premium, user-first experiences across digital, retail, and product touchpoints. I’ve directed brand vision and campaigns across digital, retail, and product touchpoints, established guidelines for consistency and premium positioning, and led user research and UX diagnostics to elevate interface design and brand identity. I’ve developed visual identities for events and startups, scaled ventures through digital strategy, and built cohesive brand systems that foster community engagement.

Ofelia Celina Milla Escobar

UX Designer, Brand Designer, Product Designer, +2

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I am a Strategic Designer & UX/Brand Strategist with 7+ years of experience leading digital transformations, user-centered design, and multi-channel brand campaigns. I align design with business goals to drive growth, engagement, and loyalty. I enjoy guiding cross-functional teams and translating insights into premium, user-first experiences across digital, retail, and product touchpoints. I’ve directed brand vision and campaigns across digital, retail, and product touchpoints, established guidelines for consistency and premium positioning, and led user research and UX diagnostics to elevate interface design and brand identity. I’ve developed visual identities for events and startups, scaled ventures through digital strategy, and built cohesive brand systems that foster community engagement.…I am a Strategic Designer & UX/Brand Strategist with 7+ years of experience leading digital transformations, user-centered design, and multi-channel brand campaigns. I align design with business goals to drive growth, engagement, and loyalty. I enjoy guiding cross-functional teams and translating insights into premium, user-first experiences across digital, retail, and product touchpoints. I’ve directed brand vision and campaigns across digital, retail, and product touchpoints, established guidelines for consistency and premium positioning, and led user research and UX diagnostics to elevate interface design and brand identity. I’ve developed visual identities for events and startups, scaled ventures through digital strategy, and built cohesive brand systems that foster community engagement.

Available to hire

I am a Strategic Designer & UX/Brand Strategist with 7+ years of experience leading digital transformations, user-centered design, and multi-channel brand campaigns. I align design with business goals to drive growth, engagement, and loyalty. I enjoy guiding cross-functional teams and translating insights into premium, user-first experiences across digital, retail, and product touchpoints.

I’ve directed brand vision and campaigns across digital, retail, and product touchpoints, established guidelines for consistency and premium positioning, and led user research and UX diagnostics to elevate interface design and brand identity. I’ve developed visual identities for events and startups, scaled ventures through digital strategy, and built cohesive brand systems that foster community engagement.

Skills

Product Design

Brand Identity

Copywriting

Experience Level

Product Design

Expert

Brand Identity

Expert

Copywriting

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Brand Manager at Bedding & Co.

November 1, 2024 - November 4, 2025

Directed brand vision and campaigns across digital, retail, and product touchpoints. Established guidelines and streamlined processes, elevating consistency and premium positioning.

Strategic Designer at Latlong Travel

October 1, 2023 - October 1, 2023

Led brand strategy and UX/brand alignment; supported digital transformation initiatives and delivered user-centered design improvements.

Freelance Graphic Designer at Aguacatón Fest

May 1, 2023 - May 1, 2023

Developed the visual identity for the 9th Aguacatón Film Festival in Antigua Guatemala, unifying digital, print, and event materials into a cohesive cultural brand experience that elevated visibility and audience engagement.

Product Designer at ViRSE

July 1, 2022 - July 1, 2022

Led UI/UX research and design for a digital start-up, shaping e-commerce and NFT platforms with cohesive brand systems. Translated complex tech into premium, accessible experiences that built community engagement.

Founder at Fast 4 Cargo

July 1, 2020 - November 4, 2025

Co-founded and scaled a logistics start-up, leading digital strategy, marketing, and communications. Grew its digital presence and positioned the company for a successful acquisition.

Content Designer at EXMA Mexico

June 1, 2020 - June 1, 2020

Produced digital and live content for EXMA’s first virtual event, driving engagement through a cohesive brand experience.

Junior Designer at Agency BE

April 1, 2020 - April 1, 2020

Collaborated with brands such as HBO, Verizon, Dior, 10X, and People en Español from ideation to experiential activations designed to boost engagement and brand visibility.

Innovation Apprentice at Banco Agrícola

January 1, 2020 - January 1, 2020

Developed a user-centered loyalty program for Banco Agrícola’s app, creating UI/UX prototypes designed to improve user engagement and support BA’s business goals.

Content Designer at Los Bambúes

June 1, 2018 - June 1, 2018

Managed content and social media for an events company, strengthening brand communication and audience engagement.

Freelance Designer at Edificanto Vidas

October 1, 2016 - October 1, 2016

Designed a journal, created empowering visuals and campaign materials for an NGO supporting women cancer survivors, elevating community engagement and visibility.