Available to hire
I am a trilingual public relations and events professional with a proven track record in cosmetics and fashion, based in Brussels. I excel in communication, event management, media relations, international relations, influencer marketing and luxury brands.
Throughout my career at L’Oréal, LVMH and The Bicester Collection, I have led brand education, PR events, influencer collaborations and high-end local activations, building strong relationships with journalists, key opinion leaders and retailers. I enjoy turning complex briefs into creative, measurable programs and thrive in fast-paced, luxury environments. I am open to freelance projects and collaborations through Black Catz and similar partnerships.
Experience Level
Expert
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Language
English
Fluent
Dutch
Fluent
French
Fluent
Work Experience
Engagement & Education Lead at Black Catz
January 1, 2023 - PresentLed the engagement and education strategy for Beauty Advisors across multiple luxury brands (Lancôme, Kielh's, Biotherm, IT Cosmetics, Prada, YSL).
Brand Education Lead at L’Oréal Luxe
January 1, 2016 - December 31, 2022Defined and implemented 360° communication strategies aligned with global brand vision and local business priorities. Orchestrated major product launches, integrated campaigns and brand activations.
PR Manager Benelux & Germany at LVMH Perfumes & Cosmetics
January 1, 2006 - December 31, 2010Led PR & communications for Benelux & Germany markets; managed media relations, press launches and VIP events; coordinated logistics and sponsorships.
PR & Communications Manager at The Bicester Collection
January 1, 2011 - December 31, 2014Led PR and media relations, oversaw press launches, brand events and high-profile activations; strengthened brand desirability and visibility in top-tier media.
Founder - Senior Communications and Events Professional at Black Catz
February 1, 2025 - PresentFreelance collaboration via la SMart for punctual projects. Lead and manage creative communications, event planning, online presence management, and PR for clients. Build a bold, memorable presence to elevate brands and private events throughout Belgium.
Contributor at LN24
December 1, 2024 - August 1, 2025Contributor for Bonsoir chez Vous, a flagship show on LN24. Provided commentary on current affairs and societal trends as part of a diverse panel.
Brand Education Lead / Skincare & Make-up Benelux at L'Oréal
January 1, 2024 - December 1, 2024Developed Beauty Advisors engagement strategy for Lancôme, Biotherm, YSL, and Prada; created education plans; led skincare category training; trained Retail Educators; integrated BeautyTech devices; supported PR events; monitored skincare trends.
Brand Education Lead & Skincare Expert Benelux at L’Oréal
February 1, 2023 - January 1, 2024Developed engagement strategy; created education plans; led skincare category and training formats; trained internal educators; integrated training assets for POS; led BeautyTech devices.
Communication Brand Manager American & Designer Brands Benelux at Lancôme (L’Oréal Luxe)
August 1, 2021 - February 1, 2023Contributed to external 360-degree comm strategy, managed local events, influencer partnerships, sponsorships, and content; maintained relationships with journalists and key opinion leaders; supported internal communications.
Social Media & Community Manager at Kiehl's (Benelux)
September 1, 2020 - September 1, 2021Managed local Instagram/Facebook/Pinterest, produced content, engaged communities, and supported campaigns as part of the Lancôme/Kiehl's group; led local social media activity.
Director Luxury Division Benelux at Lancôme (L’Oréal Luxe)
January 1, 2016 - August 1, 2020Developed brand image and visibility across Belgium and the Netherlands for Lancôme, Clarisonic, Kiehl's, Maison Margiela, Ralph Lauren, and Cacharel; built influencer programs; organized high-end local events; managed 360-degree communications; led asset creation and team coordination.
Public & Press Relations Manager Benelux/Germany at Maasmechelen Village (The Bicester Collection)
January 1, 2014 - December 1, 2015Promoted village experience; organized press and VIP visits (Belgium, NL); managed PR calendars; coordinated with MMV PR agency in Germany and COS; organized international press visits; developed press materials and reports; oversaw press events.
Public & Press Relations Manager Guerlain Benelux at LVMH
January 1, 2011 - January 1, 2014Developed Guerlain media presence in Belgium, Luxembourg, and the Netherlands; managed journalist relations across magazines, newspapers, TV, internet, and social networks; planned launches, press conferences, and external events; supervised sponsorships and makeup artists; budget management.
Event Manager at A&D Events Belgium
September 1, 2008 - January 1, 2011Organized national events including Nacht van de Vlaamse TV Sterren, Tomorrowland, MTV Music Awards, press conferences; managed productions and client relations; coordinated communications and sponsorships.
Field Marketing Staff & Planning Coordinator at Nightlife & On-Trade
December 1, 2007 - September 1, 2008Field marketing for Diageo, InBev, and Coca Cola brands at national events; staff recruitment and casting; site coordination and HR tasks.
CRM Back Office Coordinator at Luminus
September 1, 2006 - December 1, 2007CRM back-office coordination; venue administration and events support.
Venue Administration & Events Trainee at Versuz
January 1, 2005 - September 1, 2006Venue administration and events trainee; supported event logistics and operations.
Labretail Project Intern at Labretail
April 1, 2004 - September 1, 2004Project internship; assisted with retail campaigns and events.
Founder - Senior Communication and Events Professional at Black Catz Communications
February 1, 2025 - PresentIndependent collaboration via la SMart for ponctual projects. Deliver personalized communication, event services, and social presence management for brands and individuals. Specialize in event organization, PR, media relations, influencer outreach and high-visibility experiences for clients such as Brussels Coffee Show, Sothys, Bernard Cassière, Akileïne, Oufti and Tatou Productions.
Brand Education Lead Skincare & Make-up Benelux at L’Oréal
January 1, 2024 - December 31, 2024Developed skincare and makeup education strategy for Benelux; created education plans; led skincare category and training formats; trained Retail Educators; integrated BeautyTech devices; supported PR events; monitored trends.
Communication Brand Manager American & Designer Brands Benelux at KIEHL'S - URBAN DECAY - IT COSMETICS // MUGLER - AZZARO
August 1, 2021 - February 1, 2023Participated in brand image development; built external communication strategy; orchestrated 360° campaigns; created content; organized local events, sponsorships, and influencer partnerships; managed local social media and community.
Brand Manager Lancôme Benelux at Lancôme
September 1, 2020 - September 30, 2021Contributed to brand image, external comms; launched 360° campaigns; managed events and influencer partnerships; supported HR/internal comms; oversaw local social media.
Director Luxury Division Benelux at Lancôme - Clarisonic - Kiehl's - Maison Margiela - Ralph Lauren - Cacharel
January 1, 2016 - August 31, 2020Led brand presence and visibility for Lancôme and other luxury brands; built influencer programs and press visibility; planned launches and high-end local events; managed 360° content and asset management; coordinated teams.
Public & Press Relations Manager at Maasmechelen Village (The Bicester Collection)
January 1, 2014 - December 31, 2015Coordinated PR strategy; organized press visits; managed PR calendar and budgets; liaised with COS and German teams; oversaw press materials and events.
Field Marketing Staff & Planning Coordinator Nightlife & On-Trade at Various Brands (Nightlife & On-Trade)
December 1, 2007 - September 30, 2008Field marketing for Diageo, InBev and Coca Cola at major events; staff recruitment, casting and site coordination; responsible for planning and site checks.
Luminus CRM Back Office Coordinator at Luminus
September 1, 2006 - December 31, 2007CRM back-office coordination and support.
Versuz Venue Administration & Events Trainee at Versuz
January 1, 2005 - September 30, 2006Venue administration and events trainee; assisted with events planning and coordination.
Education
Bachelor in Communication, Marketing & PR at ECS (European Communication School)
January 1, 2003 - January 1, 2006Bachelor at ECS (European Communication School)
January 1, 2003 - January 1, 2006High School Diploma at Institut de l'Enfant Jésus Lycée CESS
January 1, 1997 - January 1, 2003Qualifications
Bachelor in Marketing Communications
January 11, 2030 - February 13, 2026Agile Way of Working
January 11, 2030 - February 13, 2026Scrum Master
January 11, 2030 - February 13, 2026Digital Champion
January 11, 2030 - February 13, 2026The Essentials of Digital Marketing
January 11, 2030 - February 13, 2026SRA Skincare Essentials
January 11, 2030 - February 13, 2026Agile Way of Working
January 11, 2030 - February 13, 2026Scrum Master
January 11, 2030 - February 13, 2026Digital Champion
January 11, 2030 - February 13, 2026The Essentials of Digital Marketing
January 11, 2030 - February 13, 2026SRA Skincare Essentials
January 11, 2030 - February 13, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Consumer Goods, Travel & Hospitality
Experience Level
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