Hi, I’m Aracely Henriquez Ayala, a UX/Visual Designer blending color theory, typography, motion, and 2D/3D assets to tell compelling visual stories. I specialize in strategic design thinking for concept development and production of printed and online materials within e-commerce and cross-channel marketing, and I enjoy collaborating with stakeholders and other creatives. I’m comfortable working across teams to align brand strategy with user-centered design, delivering accessible, high-quality experiences for health tech, retail, and digital campaigns.…

Aracely Henriquez Ayala

Hi, I’m Aracely Henriquez Ayala, a UX/Visual Designer blending color theory, typography, motion, and 2D/3D assets to tell compelling visual stories. I specialize in strategic design thinking for concept development and production of printed and online materials within e-commerce and cross-channel marketing, and I enjoy collaborating with stakeholders and other creatives. I’m comfortable working across teams to align brand strategy with user-centered design, delivering accessible, high-quality experiences for health tech, retail, and digital campaigns.…

Available to hire

Hi, I’m Aracely Henriquez Ayala, a UX/Visual Designer blending color theory, typography, motion, and 2D/3D assets to tell compelling visual stories. I specialize in strategic design thinking for concept development and production of printed and online materials within e-commerce and cross-channel marketing, and I enjoy collaborating with stakeholders and other creatives.

I’m comfortable working across teams to align brand strategy with user-centered design, delivering accessible, high-quality experiences for health tech, retail, and digital campaigns.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance, UX/ Visual Designer at Aracely Henriquez
June 1, 2023 - Present
Contract work delivering brand strategy, brand identity, social, digital ads, print campaigns, and web designs for small to mid-size businesses. Partnered with sales teams to create promotional website mock-ups for prospective clients. Conducted UX research, created wireframes, and designed new website concepts for health-tech projects as part of the UX Design team.
Digital Producer at Amazon.com
January 1, 2022 - December 31, 2023
Led cross-functional teams to execute digital campaigns, boosting online engagement and conversions. Managed content creation and distribution across social media and paid ads, ensuring brand consistency. Developed digital strategies to optimize user experience and collaborated with stakeholders to drive innovative digital projects.
Designer 2 at Amazon.com
August 1, 2017 - January 31, 2022
Designed and established foundational guidelines and templates for global and seasonal campaigns; applied strategic design thinking across digital, social, broadcast, print, and out-of-home channels for a full user experience. Standardized processes and enhanced the graphic automation system to unify the retail brand and improve accessibility. Ideated storyboards and produced animated and static ads for paid and owned marketing collateral.
Visual Designer at Amazon.com
April 1, 2016 - August 31, 2017
Collaborated within a team to create high-volume graphics for Fire TV & Fire Stick launches; produced assets under strict guidelines in a fast-paced environment; leveraged Photoshop to composite assets; delivered graphics ahead of schedule; supported asset creation for customer-focused experiences; ensured design specifications and quality to reduce revisions.
Editorial Photo Editor at zulily
March 1, 2014 - February 29, 2016
Supported brand style guides and assets for composite homepage imagery; composited imagery for homepage; edited/color corrected in-house photography for homepage images; edited/color corrected vendor and stock photography for homepage images; supported marketing efforts including display ads and landing pages static images.
Print Technician at Nordstrom
July 1, 2011 - March 31, 2014
Prepared and sent artwork to suppliers; created colorways and print amendments; maintained knowledge of print processes; reviewed printing issues and recommended solutions; managed production timelines and organized production artwork files.
Senior Graphic Designer / Production Artist at Greensource Brand Apparel
October 1, 2007 - July 31, 2011
Created presentations and catalogs for sales teams; designed, produced, and manipulated artwork for apparel sold at national retail stores; coordinated with production facilities internationally and implemented an online project management system to improve communication with freelance designers.
Art Production Supervisor / Graphic Designer at Suburban Graphics Inc
March 1, 2003 - September 30, 2007
Designed/re-designed displays for tradeshows, conventions, hotels/casinos; managed production schedules and workflows; supervised production artists; communicated with clients regarding print capabilities and design development.

Education

Design (B.A.) at University for the Creative Arts/ LSDM
January 1, 2022 - March 1, 2024
Associate of Science in Graphic Design, Web Design, Multimedia at College of Southern Nevada
January 1, 2006 - May 23, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Other

Skills

Experience Level