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Hi, I’m Courtney Martin, a data-driven marketing professional passionate about connecting brands with people through insights, creativity, and storytelling. I thrive at the intersection of analytics and creative execution, turning research into campaigns that engage audiences and drive measurable results. I enjoy collaborating across teams to deliver compelling experiences and to craft strategies that blend data-driven insights with authentic brand storytelling.…Hi, I’m Courtney Martin, a data-driven marketing professional passionate about connecting brands with people through insights, creativity, and storytelling. I thrive at the intersection of analytics and creative execution, turning research into campaigns that engage audiences and drive measurable results. I enjoy collaborating across teams to deliver compelling experiences and to craft strategies that blend data-driven insights with authentic brand storytelling.

Courtney Martin

Social Media Manager, Data Analyst, Marketing Strategist, +2

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Hi, I’m Courtney Martin, a data-driven marketing professional passionate about connecting brands with people through insights, creativity, and storytelling. I thrive at the intersection of analytics and creative execution, turning research into campaigns that engage audiences and drive measurable results. I enjoy collaborating across teams to deliver compelling experiences and to craft strategies that blend data-driven insights with authentic brand storytelling.…Hi, I’m Courtney Martin, a data-driven marketing professional passionate about connecting brands with people through insights, creativity, and storytelling. I thrive at the intersection of analytics and creative execution, turning research into campaigns that engage audiences and drive measurable results. I enjoy collaborating across teams to deliver compelling experiences and to craft strategies that blend data-driven insights with authentic brand storytelling.

Available to hire

Hi, I’m Courtney Martin, a data-driven marketing professional passionate about connecting brands with people through insights, creativity, and storytelling. I thrive at the intersection of analytics and creative execution, turning research into campaigns that engage audiences and drive measurable results.

I enjoy collaborating across teams to deliver compelling experiences and to craft strategies that blend data-driven insights with authentic brand storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Intermediate

Work Experience

Media Marketing Analyst at Georgia State University

August 1, 2025 - Present

Evaluated qualitative and quantitative data to identify consumer trends and preferences; created social media campaigns; collaborated with cross-functional teams to integrate insights into brand strategies; produced content using CapCut, Canva, TikTok, and Instagram.

Tech Support at Zoll Itamar Medical

January 1, 2025 - August 1, 2025

Provided customer service and technical support for Itamar Medical products; educated physicians and staff about products; documented inquiries and resolutions; collaborated with a diverse team to resolve issues.

Product Sales Agent at AO Globe Life

February 1, 2024 - December 1, 2024

Provided life, accident, and health coverage; assisted in underwriting; maintained client relationships; offered financial guidance; worked with executives to improve client satisfaction.

Social Media Coordinator at Platinum Opulence

September 1, 2022 - February 1, 2024

Performed social listening, launched campaigns, measured ROI across channels, researched trends, and created content for TikTok, Instagram, and website.

Sales Representative at Saks Off Fifth Avenue

May 1, 2023 - August 1, 2023

Provided customer care, collaborated across departments, solved problems with a solution-based approach, organized inventory and processing of online returns.

Brand Influencer Ambassador at Elite Show Models

July 1, 2023 - Present

Represented the company with professionalism at trade shows, created social media content for promotions, and partnered with wholesale providers to market brands.

Data Entry Intern at Cynergy Solutions

May 1, 2022 - August 1, 2022

Prepared and sorted documents for data entry; entered data into databases; applied Six Sigma to identify defects; summarized data for standardized reports.

Research Coordinator at University of Georgia Social Innovation Project

January 1, 2022 - May 1, 2022

Researched African American monuments in Athens; compiled results for mayoral funding of a Black History Museum; assessed monuments and recommended diversity initiatives.

Social Media Coordinator at Atlanta Symphony (Capstone Research)

March 1, 2025 - May 1, 2025

Used social listening to develop a digital dashboard; provided recommendations to grow the organization’s marketing across platforms; collaborated with ASO team to forecast and research.

Social Media Strategist at Leapfrog (Capstone Research)

January 1, 2025 - May 1, 2025

Conducted a social media audit, developed SMART objectives, created consumer profiles, and drafted a content plan to drive engagement in Q2.

Consumer Insights at MAC Cosmetics

August 1, 2025 - September 1, 2025

Conducted field research using observation, surveys, and social listening; drafted a full research brief; performed competitive analysis and drafted influencer campaign concepts.

Volunteer Tutor/Mentor at Hands on Atlanta

January 1, 2024 - Present

Tutor Pre-K students on Saturdays; provided 1-on-1 mentorship; chaperone for field trips and out-of-school experiences.