With hands-on experience managing Facebook and TikTok advertising campaigns across both Ecommerce and Search Arbitrage, I have developed a strong understanding of media buying, campaign optimization, and performance-driven marketing. My expertise lies in creating and executing strategies that maximize ROI while continuously testing and scaling profitable opportunities. In Search Arbitrage, I manage and test multiple verticals to identify winning campaigns and profitable traffic sources. I understand that success in media buying comes from constant testing, data analysis, and optimization, allowing me to make informed decisions that drive sustainable results. In Ecommerce, I work closely with client campaigns, overseeing performance, monitoring key metrics, and implementing optimizations to achieve business goals and improve ROAS. My experience includes launching and managing Facebook and TikTok campaigns for customer acquisition, brand awareness, lead generation, and conversions. Beyond media buying, I also contribute to the creative process by developing static image and video ad concepts designed to capture attention and drive engagement. I believe that compelling creatives are one of the most important factors in achieving strong campaign performance. I leverage AI-powered tools alongside creative best practices to produce effective, data-driven ad creatives that resonate with target audiences.

Christopher Eugene Castillo

With hands-on experience managing Facebook and TikTok advertising campaigns across both Ecommerce and Search Arbitrage, I have developed a strong understanding of media buying, campaign optimization, and performance-driven marketing. My expertise lies in creating and executing strategies that maximize ROI while continuously testing and scaling profitable opportunities. In Search Arbitrage, I manage and test multiple verticals to identify winning campaigns and profitable traffic sources. I understand that success in media buying comes from constant testing, data analysis, and optimization, allowing me to make informed decisions that drive sustainable results. In Ecommerce, I work closely with client campaigns, overseeing performance, monitoring key metrics, and implementing optimizations to achieve business goals and improve ROAS. My experience includes launching and managing Facebook and TikTok campaigns for customer acquisition, brand awareness, lead generation, and conversions. Beyond media buying, I also contribute to the creative process by developing static image and video ad concepts designed to capture attention and drive engagement. I believe that compelling creatives are one of the most important factors in achieving strong campaign performance. I leverage AI-powered tools alongside creative best practices to produce effective, data-driven ad creatives that resonate with target audiences.

Available to hire

With hands-on experience managing Facebook and TikTok advertising campaigns across both Ecommerce and Search Arbitrage, I have developed a strong understanding of media buying, campaign optimization, and performance-driven marketing. My expertise lies in creating and executing strategies that maximize ROI while continuously testing and scaling profitable opportunities.

In Search Arbitrage, I manage and test multiple verticals to identify winning campaigns and profitable traffic sources. I understand that success in media buying comes from constant testing, data analysis, and optimization, allowing me to make informed decisions that drive sustainable results.

In Ecommerce, I work closely with client campaigns, overseeing performance, monitoring key metrics, and implementing optimizations to achieve business goals and improve ROAS. My experience includes launching and managing Facebook and TikTok campaigns for customer acquisition, brand awareness, lead generation, and conversions.

Beyond media buying, I also contribute to the creative process by developing static image and video ad concepts designed to capture attention and drive engagement. I believe that compelling creatives are one of the most important factors in achieving strong campaign performance. I leverage AI-powered tools alongside creative best practices to produce effective, data-driven ad creatives that resonate with target audiences.

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Work Experience

Media Buyer at Inspire Labs
February 1, 2023 - November 1, 2024
TikTok and Facebook Media Buyer (Search Arbitrage) for e-commerce projects; built and optimized campaigns, monitored KPI, and scaled campaigns.
Independent Contractor at Love in Faith
January 1, 2025 - Present
Independent contractor focusing on performance marketing and campaign management for a US-based organization; responsibilities included creative asset creation and KPI monitoring.
Independent Contractor at M Quest Lab
June 1, 2022 - January 1, 2023
Checked Shopify store for the best product and monitored campaigns; created campaigns, launched campaigns, and tracked performance with KPI monitoring.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Wholesale & Distribution