Christopher Eugene Castillo

With hands-on experience managing Facebook and TikTok advertising campaigns across both Ecommerce and Search Arbitrage, I have developed a strong understanding of media buying, campaign optimization, and performance-driven marketing. My expertise lies in creating and executing strategies that maximize ROI while continuously testing and scaling profitable opportunities.

In Search Arbitrage, I manage and test multiple verticals to identify winning campaigns and profitable traffic sources. I understand that success in media buying comes from constant testing, data analysis, and optimization, allowing me to make informed decisions that drive sustainable results.

In Ecommerce, I work closely with client campaigns, overseeing performance, monitoring key metrics, and implementing optimizations to achieve business goals and improve ROAS. My experience includes launching and managing Facebook and TikTok campaigns for customer acquisition, brand awareness, lead generation, and conversions.

Beyond media buying, I also contribute to the creative process by developing static image and video ad concepts designed to capture attention and drive engagement. I believe that compelling creatives are one of the most important factors in achieving strong campaign performance. I leverage AI-powered tools alongside creative best practices to produce effective, data-driven ad creatives that resonate with target audiences.