Evolved travel insurance from a begrudging holiday tax to a useful and valued travel companion; Optimised cost by 40% and doubled ROAS YoY; Implemented data pipelines from GA4, Segment, AppsFlyer, GTM, Google Ads and Meta; Migrated UA to GA4; Collaborated with engineers to build API integrations with affiliate partners; Conducted CRO and A/B testing; Performed technical SEO audits reducing error rate by 95% and improving site health to 93%; Led referral program RFP and set up MILK RUN.

Growth Manager at Freely

January 1, 2023 - October 13, 2025

First growth hire; built marketing and tracking capabilities from scratch; drove six-figure app installs in a few months via paid and ASO; Oversaw MarTech integration across Segment CDP and Branch MMP to improve attribution; cross-channel analysis from Snowflake to Google Sheets and Data Studio; implemented MMM-like analyses; led local-area marketing activations (Guerilla Street Marketing, OOH & Oppizi); YouTube, Spotify, Podcast ads.

App & Brand Partnership at Finder

September 1, 2021 - October 13, 2025

App growth marketing with UAC, Apple Search Ads, Facebook, TikTok, Snapchat, Reddit and more; managed seven-figure budget driving ~300k installs; collaborated with Product Managers on app marketing tech stack (MMPs AppsFlyer, Amplitude, Segment, Firebase); hired and trained offshore crew; implemented SQL to streamline marketing processes; analyzed audience data and funnels; optimized CAC & LTV; MMM analyses.

Digital Marketing Manager at Freely

September 1, 2021 - October 13, 2025

Exceeded YoY targets with eight-figure budgets across Finance verticals (Home Loans, Personal Loans and Savings Accounts); implemented beta tools for Google Discovery Ads and Performance Max; YouTube Brand Lift 2.0; Advanced Video Experiments; TruView for Actions; strategic forecasting, budget planning and financial management of media investment and growth; visualized data with Google Data Studio to improve end-to-end efficiency; cross-team collaboration; built daily predictive revenue modeling on customers' behavior using BigQuery ML and SQL deployed on GCP; led cross-functional teams; development in ML with Python and leadership.

Digital Marketing Specialist at Finder

July 1, 2018 - October 13, 2025

Grew Finder savings accounts and personal loans web presence to be the strongest in Australia through paid search while maintaining 3-digit ROAS and MoM growth; managed six-figure monthly spend across multiple verticals and paid media channels; ongoing KPI optimization through A/B testing; automated reporting via JSON API using Google Apps Script; used data to drive ROI-focused decisions; developed creatives for display and social campaigns with strategic audience targeting.