Hello! I'm a multidisciplinary Design Director with over a decade of experience across Australia and Singapore, leading design across branding, campaigns, and content spanning print, digital, and 3D. Most recently, I led design at Apparent for Google—overseeing a high-volume slate of presentations, ebooks, and localized content across North America, APAC, Europe, Education, and Public Sector teams. My strength is translating complex briefs into clear, considered design—building systems that hold up at scale and visual narratives that land with the right audience. I've directed presentations for C-suite addresses, investor rounds, and global product launches. When I'm not in the work, I'm in my leathercraft workshop, watching too many cooking videos, dreaming about a French Bulldog, or running around the harbour.

Cindy Erlina

Hello! I'm a multidisciplinary Design Director with over a decade of experience across Australia and Singapore, leading design across branding, campaigns, and content spanning print, digital, and 3D. Most recently, I led design at Apparent for Google—overseeing a high-volume slate of presentations, ebooks, and localized content across North America, APAC, Europe, Education, and Public Sector teams. My strength is translating complex briefs into clear, considered design—building systems that hold up at scale and visual narratives that land with the right audience. I've directed presentations for C-suite addresses, investor rounds, and global product launches. When I'm not in the work, I'm in my leathercraft workshop, watching too many cooking videos, dreaming about a French Bulldog, or running around the harbour.

Available to hire

Hello! I’m a multidisciplinary Design Director with over a decade of experience across Australia and Singapore, leading design across branding, campaigns, and content spanning print, digital, and 3D. Most recently, I led design at Apparent for Google—overseeing a high-volume slate of presentations, ebooks, and localized content across North America, APAC, Europe, Education, and Public Sector teams.

My strength is translating complex briefs into clear, considered design—building systems that hold up at scale and visual narratives that land with the right audience. I’ve directed presentations for C-suite addresses, investor rounds, and global product launches. When I’m not in the work, I’m in my leathercraft workshop, watching too many cooking videos, dreaming about a French Bulldog, or running around the harbour.

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Language

English
Fluent

Work Experience

Freelance Design Director at Apparent
January 1, 2026 - Present
Led a team of designers across 10–15 concurrent deliverables, producing ebooks, localised campaigns, pitch decks, and special project work for Google's North America, APAC, Europe, Education, and Public Sector teams. Managed cross-regional workflows across multiple time zones, ensuring brand consistency and on-time delivery for multiple Google stakeholders. Contributed directly to design execution alongside team management, maintaining hands-on output while overseeing quality, capacity, and design direction across the full project slate.
Design Director – Contract at Apparent/Google
June 1, 2025 - December 1, 2025
Led a team of designers across 10–15 concurrent deliverables – producing ebooks, localised campaigns, pitch decks, and special project work spanning Google's North America, APAC, Europe, Education, and Public Sector teams. Managed cross-regional workflows across multiple time zones, ensuring brand consistency and on-time delivery for multiple Google stakeholders. Contributed directly to design execution alongside team management – maintaining hands-on output while overseeing quality, capacity, and design direction across the full project slate.
Design Director at Lyka Pet Food
December 1, 2021 - April 1, 2025
Led a full brand refresh at Lyka, producing comprehensive guidelines across print, digital, photography, packaging, icons, and brand architecture – alongside an internal employee engagement deck rolled out company-wide. Headed the in-house creative team servicing nine internal divisions including Social, Brand, Lifecycle, R&D, and Manufacturing; facilitated cross-functional design workshops and managed capacity planning with the head of department. Partnered with external directors, photographers, illustrators, and motion designers to execute campaigns across multiple mediums, while managing supplier procurement across print, packaging, and merchandise. Collaborated with executive leadership and People team on career development frameworks for the design team; oversaw marketing budget allocation and streamlined internal workflow for creative requests across departments.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Education, Government, Professional Services, Software & Internet, Other