Cerys Jane Chang Liao

Creative Project Manager Trainee at World 2 Luxury Spirits Group

Coordinated 3 strategic projects to improve creative efficiency, brand positioning, and consistency across 20+ luxury spirit brands. Coordinated cross-regional creative assets (APAC, LATAM, EM EA), ensuring timely deliverables and compliance. Facilitated 5 global webinars for 300+ marketers, translated complex strategies into accessible content, and enhanced community engagement. Applied AI and automation to produce editorial content internally (1 corporate video, 10+ articles). Spearheaded internal Instagram campaigns increasing marketing engagement by 15%. Drafted 20+ press releases, media kits, and client pitch decks for brands such as ECCO, Lulu Lemon, GAP, and Puma, securing media placements in top-tier publications. Coordinated influencer collaborations and event projects, managing timelines, outreach, and contract prep to achieve 250%+ ROI and 10+ successful deal closures. Delivered 500+ breaking global news stories, handling filming, scheduling, and live broadcasts under tight

Press Relations Assistant at Elite PR Group

Supported press relations and media outreach, compiled and distributed press materials, maintained media contact lists, and assisted in campaign logistics.

Journalist / Producer at Central News Agency (Taiwan)

Executed editorial projects across APAC and LATAM; produced 1 corporate video and 10+ articles; coordinated influencer collaborations and webinars; drafted press materials and pitch decks; delivered 500+ breaking global news stories and managed live broadcasts under tight deadlines.

Multimedia Journalist / Producer at Central News Agency

Press Relations Assistant at Elite PR Group