Cerys Jane Chang Liao

Creative Project Manager Trainee at Richard HQ (World 2 Luxury Spirits Group)

Creative Project Manager Trainee at World 2 Luxury Spirits Group

Coordinated 3 strategic projects to improve creative efficiency, brand positioning, and consistency across 20+ luxury spirit brands. Coordinated cross-regional creative assets (APAC, LATAM, EM EA), ensuring timely deliverables and compliance. Facilitated 5 global webinars for 300+ marketers, translated complex strategies into accessible content, and enhanced community engagement. Applied AI and automation to produce editorial content internally (1 corporate video, 10+ articles). Spearheaded internal Instagram campaigns increasing marketing engagement by 15%. Drafted 20+ press releases, media kits, and client pitch decks for brands such as ECCO, Lulu Lemon, GAP, and Puma, securing media placements in top-tier publications. Coordinated influencer collaborations and event projects, managing timelines, outreach, and contract prep to achieve 250%+ ROI and 10+ successful deal closures. Delivered 500+ breaking global news stories, handling filming, scheduling, and live broadcasts under tight

Multimedia Journalist / Producer at Central News Agency

Journalist / Producer at Central News Agency (Taiwan)

Executed editorial projects across APAC and LATAM; produced 1 corporate video and 10+ articles; coordinated influencer collaborations and webinars; drafted press materials and pitch decks; delivered 500+ breaking global news stories and managed live broadcasts under tight deadlines.

Press Relations Assistant at Elite PR Group