Available to hire
I am a Graphic Designer with a strong background in UX/UI Design and Branding. I enjoy solving problems and delivering practical solutions for the challenges your company faces.
My expertise in graphic composition is backed by years of experience across diverse design roles. As a freelancer, I have channeled my creativity and passion, delivering branding and social media services to clients across America and Europe.
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Work Experience
Senior Graphic Designer at Sally Beauty Supply
May 1, 2021 - May 1, 2024Applied UX principles to landing pages and the e-commerce site, improving the checkout flow and increasing the average order value from 18 to 30. Designed digital assets and CRM campaigns for product launches, supporting sales growth in skincare and beauty categories. Collaborated with marketing teams to align design output with the business strategy.
Senior Industrial Designer at SUPER Agency
January 1, 2019 - May 1, 2024Developed 3D assets and brand experiences for global clients including Avène, KIA, L’Oréal, and Nissin. Specialized in 3D modelling/rendering for festivals, retail activations, and brand environments. Contributed to winning 75% of agency pitches by producing high-quality visual concepts.
Senior Graphic Designer (Design Lead) at Pragma Firm
March 1, 2019 - March 1, 2020Led a team of four designers, overseeing eight brand accounts in sectors including spirits, retail, and tech. Enhanced Tequila Don Julio’s website UX/UI, resulting in stronger lead generation. Directed the creation of five websites, two mobile apps, and three complete brand identities. Updated logos and brand books to modernise client visuals.
Content Designer at Sally Beauty
August 1, 2024 - January 1, 2025Helped to increase in-store sales through upselling and cross-selling, delivered high-impact customer experiences and created social media content for Instagram to support local store visibility.
UX/UI Designer at Sally Beauty
May 1, 2021 - May 1, 2024Applied UX and UI principles to landing pages and the Sally Beauty e-commerce site. Redesigned the shopping cart and checkout to boost average order value from $18 to $30, and implemented an algorithm-driven product recommendations to support skincare/makeup routines.
3D Designer at SUPER Agency
January 1, 2019 - May 1, 2024Created 3D assets for music festivals and global brands. Collaborated with clients including Avene, KIA, L'Oreal, and Nissin. Rendered 3D spaces such as scenarios, merchandise stores, and photo opportunities. Contributed to winning an average of 75% of pitches.
Head of Design at Pragma Firm
March 1, 2019 - March 1, 2020Led the Design Department, managing four graphic designers and overseeing six brand accounts. Improved Tequila Don Julio's website UX/UI to boost lead generation and designed UX/UI for five websites and two mobile apps, while directing the creation of three brand identities.
Signage and Wayfinding Designer at Expomex
April 1, 2017 - November 1, 2017Designed signage and wayfinding for commercial spaces, developed pictograms, signage proposals, material specifications, technical drawings, and layout plans. Awarded in internal competitions for Punto Valle, a leading shopping centre in Northeast Mexico.
Education
MSc in Business with Entrepreneurship at Northumbria University, UK
May 1, 2024 - May 1, 2025BA Industrial Design at Universidad Autónoma de Nuevo León, Mexico
January 1, 2012 - January 1, 2017MSc Business with Entrepreneurship at Northumbria University, UK
May 1, 2024 - May 1, 2025BA Industrial Design at Universidad Autónoma de Nuevo León, Mexico
January 1, 2012 - January 1, 2017BA Industrial Design at Universidad Autónoma de Nuevo León, Mexico
January 1, 2012 - January 1, 2017MSc Business with Entrepreneurship at Northumbria University, UK
May 1, 2024 - May 1, 2025MSc. Business with Entrepreneurship at Northumbria University
January 1, 2024 - January 1, 2025BA Industrial Design at UANL
January 1, 2012 - January 1, 2017Qualifications
BA Industrial Design
January 1, 2012 - January 1, 2017MSc Business with Entrepreneurship
May 1, 2024 - May 1, 2025Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services, Other, Consumer Goods
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