CM

Cesar Miranda

Available to hire

I am a Graphic Designer with a strong background in UX/UI Design and Branding. I enjoy solving problems and delivering practical solutions for the challenges your company faces.

About

I am a Graphic Designer with a strong background in UX/UI Design and Branding. I enjoy solving problems and delivering practical solutions for the challenges your company faces.

My expertise in graphic composition is backed by years of experience across diverse design roles. As a freelancer, I have channeled my creativity and passion, delivering branding and social media services to clients across America and Europe.

  • 6 years' experience
  • Joined January 2026

Industry experience

  • Retail
  • Software & Internet
  • Media & Entertainment
  • Professional Services
  • Other
  • Consumer Goods

Work experience· 8 roles

Content Designer · Sally BeautyAug 2024 – Jan 2025 · 6 mos

Helped to increase in-store sales through upselling and cross-selling, delivered high-impact customer experiences and created social media content for Instagram to support local store visibility.

UX/UI Designer · Sally BeautyMay 2021 – May 2024 · 3 yrs 1 mo

Applied UX and UI principles to landing pages and the Sally Beauty e-commerce site. Redesigned the shopping cart and checkout to boost average order value from $18 to $30, and implemented an algorithm-driven product recommendations to support skincare/makeup routines.

Senior Graphic Designer · Sally Beauty SupplyMay 2021 – May 2024 · 3 yrs 1 mo

Applied UX principles to landing pages and the e-commerce site, improving the checkout flow and increasing the average order value from 18 to 30. Designed digital assets and CRM campaigns for product launches, supporting sales growth in skincare and beauty categories. Collaborated with marketing teams to align design output with the business strategy.

Head of Design · Pragma FirmMar 2019 – Mar 2020 · 1 yr 1 mo
Senior Graphic Designer (Design Lead) · Pragma FirmMar 2019 – Mar 2020 · 1 yr 1 mo
3D Designer · SUPER AgencyJan 2019 – May 2024 · 5 yrs 5 mos
Senior Industrial Designer · SUPER AgencyJan 2019 – May 2024 · 5 yrs 5 mos
Signage and Wayfinding Designer · ExpomexApr 2017 – Nov 2017 · 8 mos

Education· 8

MSc in Business with Entrepreneurship · Northumbria University, UK2024 – 2025
BA Industrial Design · Universidad Autónoma de Nuevo León, Mexico2012 – 2017
MSc Business with Entrepreneurship · Northumbria University, UK2024 – 2025
BA Industrial Design · Universidad Autónoma de Nuevo León, Mexico2012 – 2017

Certifications and awards

BA Industrial Design2012 – 2017
MSc Business with Entrepreneurship2024 – 2025

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