Carla Gruby

Led B2B brand marketing initiatives and event partnerships to expand visibility. Planned and executed events, managed vendors, coordination, and setup. Managed client relationships, scheduling, and administrative processes to streamline operations.

In-house skincare and cosmetics educator for customers and staff, covering product benefits, routines, and ingredient knowledge. Developed and led classes, 1:1 consultations, and training materials for staff and customers. Planned and executed digital campaigns across Instagram, TikTok, and email, including tutorials, graphics, and trend-responsive content. Boosted Instagram followers by 233% over six quarters, achieving a 7.3% average monthly engagement growth. Managed influencer partnerships, gifting initiatives, and content strategy to expand brand reach. Increased average daily sales by 66.7% over two years and drove up to 200% fiscal growth during high-demand periods. Oversaw e-commerce operations (BigCommerce, Square, ShipStation, Shippo), loyalty programs, and customer experience initiatives. Built tailored skincare routines and consultative selling strategies that improved conversions and repeat purchases. Created and managed marketing budgets to maximize ROI on campaigns and l

Supervised 5+ team members and ensured efficient daily operations. Consulted customers on products, focusing on allergens, quality, and ingredient details. Provided product knowledge and feedback that improved customer experience and sales.