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I am a results-driven Brand Marketing Manager with 8+ years of experience in content strategy, digital marketing, and customer-focused brand growth. I translate insights from data into actionable campaigns, develop high-impact events, and lead cross-functional teams to elevate brands.\n\nI specialize in skincare education, influencer partnerships, and e-commerce operations, with a proven track record of driving engagement, revenue growth, and brand loyalty. I’m passionate about creating cohesive brand experiences across channels, managing budgets, and building high-performing teams that deliver measurable results.…I am a results-driven Brand Marketing Manager with 8+ years of experience in content strategy, digital marketing, and customer-focused brand growth. I translate insights from data into actionable campaigns, develop high-impact events, and lead cross-functional teams to elevate brands.\n\nI specialize in skincare education, influencer partnerships, and e-commerce operations, with a proven track record of driving engagement, revenue growth, and brand loyalty. I’m passionate about creating cohesive brand experiences across channels, managing budgets, and building high-performing teams that deliver measurable results.

Carla Gruby

Brand Strategist, Growth Marketer, Marketing Strategist, +2

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I am a results-driven Brand Marketing Manager with 8+ years of experience in content strategy, digital marketing, and customer-focused brand growth. I translate insights from data into actionable campaigns, develop high-impact events, and lead cross-functional teams to elevate brands.\n\nI specialize in skincare education, influencer partnerships, and e-commerce operations, with a proven track record of driving engagement, revenue growth, and brand loyalty. I’m passionate about creating cohesive brand experiences across channels, managing budgets, and building high-performing teams that deliver measurable results.…I am a results-driven Brand Marketing Manager with 8+ years of experience in content strategy, digital marketing, and customer-focused brand growth. I translate insights from data into actionable campaigns, develop high-impact events, and lead cross-functional teams to elevate brands.\n\nI specialize in skincare education, influencer partnerships, and e-commerce operations, with a proven track record of driving engagement, revenue growth, and brand loyalty. I’m passionate about creating cohesive brand experiences across channels, managing budgets, and building high-performing teams that deliver measurable results.

Available to hire

I am a results-driven Brand Marketing Manager with 8+ years of experience in content strategy, digital marketing, and customer-focused brand growth. I translate insights from data into actionable campaigns, develop high-impact events, and lead cross-functional teams to elevate brands.\n\nI specialize in skincare education, influencer partnerships, and e-commerce operations, with a proven track record of driving engagement, revenue growth, and brand loyalty. I’m passionate about creating cohesive brand experiences across channels, managing budgets, and building high-performing teams that deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand Marketing Manager and General Manager at Over Novo Beauty

December 1, 2018 - December 1, 2025

In-house skincare and cosmetics educator for customers and staff, covering product benefits, routines, and ingredient knowledge. Developed and led classes, 1:1 consultations, and training materials for staff and customers. Planned and executed digital campaigns across Instagram, TikTok, and email, including tutorials, graphics, and trend-responsive content. Boosted Instagram followers by 233% over six quarters, achieving a 7.3% average monthly engagement growth. Managed influencer partnerships, gifting initiatives, and content strategy to expand brand reach. Increased average daily sales by 66.7% over two years and drove up to 200% fiscal growth during high-demand periods. Oversaw e-commerce operations (BigCommerce, Square, ShipStation, Shippo), loyalty programs, and customer experience initiatives. Built tailored skincare routines and consultative selling strategies that improved conversions and repeat purchases. Created and managed marketing budgets to maximize ROI on campaigns and l

External Marketing Coordinator at Chiro Mend Natural Health Center

January 1, 2020 - January 1, 2023

Led B2B brand marketing initiatives and event partnerships to expand visibility. Planned and executed events, managed vendors, coordination, and setup. Managed client relationships, scheduling, and administrative processes to streamline operations.

Team Supervisor at FoxTrot Marketing

June 1, 2018 - June 1, 2021

Supervised 5+ team members and ensured efficient daily operations. Consulted customers on products, focusing on allergens, quality, and ingredient details. Provided product knowledge and feedback that improved customer experience and sales.

Lead Bartender at Fat Rice

July 1, 2016 - December 1, 2018

Promoted to Lead Bartender within six months for excellence in multitasking, guest service, and leadership. Conducted weekly tastings and training on wine and flavor profiles, refining the ability to teach complex concepts. Delivered tailored recommendations and ensured clear communication of allergy needs to the kitchen.