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Head of Analytics & CRO with 5+ years leading CRO/analytics teams and coordinating specialists across Marketing, Tech and Project Management. Experienced in end-to-end analytics strategy, measurement, insights generation and growth opportunities, with strong focus on eCommerce performance. Previously led digital & analytics strategy for D2C and eCommerce initiatives, including agile pilots and CRO insight generation. Earlier roles included managing digital marketing and analytics reporting/campaign insights for regional markets, with additional collaboration with media and industry partners.…Head of Analytics & CRO with 5+ years leading CRO/analytics teams and coordinating specialists across Marketing, Tech and Project Management. Experienced in end-to-end analytics strategy, measurement, insights generation and growth opportunities, with strong focus on eCommerce performance. Previously led digital & analytics strategy for D2C and eCommerce initiatives, including agile pilots and CRO insight generation. Earlier roles included managing digital marketing and analytics reporting/campaign insights for regional markets, with additional collaboration with media and industry partners.

Carlos Gimenez Herreros

Conversion Rate Optimization Expert, SEO Expert, Digital Marketer, +1

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Head of Analytics & CRO with 5+ years leading CRO/analytics teams and coordinating specialists across Marketing, Tech and Project Management. Experienced in end-to-end analytics strategy, measurement, insights generation and growth opportunities, with strong focus on eCommerce performance. Previously led digital & analytics strategy for D2C and eCommerce initiatives, including agile pilots and CRO insight generation. Earlier roles included managing digital marketing and analytics reporting/campaign insights for regional markets, with additional collaboration with media and industry partners.…Head of Analytics & CRO with 5+ years leading CRO/analytics teams and coordinating specialists across Marketing, Tech and Project Management. Experienced in end-to-end analytics strategy, measurement, insights generation and growth opportunities, with strong focus on eCommerce performance. Previously led digital & analytics strategy for D2C and eCommerce initiatives, including agile pilots and CRO insight generation. Earlier roles included managing digital marketing and analytics reporting/campaign insights for regional markets, with additional collaboration with media and industry partners.

Available to hire

Head of Analytics & CRO with 5+ years leading CRO/analytics teams and coordinating specialists across Marketing, Tech and Project Management. Experienced in end-to-end analytics strategy, measurement, insights generation and growth opportunities, with strong focus on eCommerce performance.

Previously led digital & analytics strategy for D2C and eCommerce initiatives, including agile pilots and CRO insight generation. Earlier roles included managing digital marketing and analytics reporting/campaign insights for regional markets, with additional collaboration with media and industry partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Catalan; Valencian

Fluent

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Head of Analytics & CRO at Rocket Digital

May 1, 2021 - Present

Leads the Analytics & CRO team at the agency and coordinates specialists with other departments (Marketing, Tech, PMs, etc.). Participates in digital analytics & CRO projects for international companies including Natur(a), Conforama, Festina, KH7, Glovo and Inditex. Supports commercial proposals and growth strategies, focusing on BI, measurement, insight generation and growth opportunities.

Digital & Analytics Manager at Henkel

January 1, 2021 - December 31, 2021

Worked as an external consultant. Led an agile team on a successful D2C pilot project. Owned digital and analytics strategy for eCommerce and growth strategy, including CRO insights.

Ecommerce Manager at Bavalu.com

January 1, 2019 - January 1, 2021

Co-founder responsible for the startup since its early stage. Manages all areas including SEO/SEA, analytics, growth, P&L and providers. Drove 100k€/year turnover; not involved in day-to-day operations currently.

Digital Marketing Manager at Directia Travel.com

January 1, 2016 - January 1, 2018

Supervised marketing teams at the travel agency. Delivered CRO projects, SEO (x4) / SEA, data analytics, product development and content; managed reporting to the CEO and supported international markets.

Marketing and Analytics Specialist at Suez / Agbar

January 1, 2012 - January 1, 2021

Led analytics reporting and measurement. Supported marketing campaigns and insights.