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I am a hands-on Conversion Rate Optimisation (CRO) and Analytics specialist with 7+ years of experience improving digital performance across eCommerce, marketplaces, fintech and subscription-led businesses. I turn user behaviour, experimentation and data into measurable growth, leading end-to-end CRO initiatives, analytics implementations, and experimentation roadmaps across web and app. I collaborate closely with Product, UX and Engineering teams to translate insights into actionable design and feature improvements, delivering measurable impact on revenue, conversion and user engagement.…I am a hands-on Conversion Rate Optimisation (CRO) and Analytics specialist with 7+ years of experience improving digital performance across eCommerce, marketplaces, fintech and subscription-led businesses. I turn user behaviour, experimentation and data into measurable growth, leading end-to-end CRO initiatives, analytics implementations, and experimentation roadmaps across web and app. I collaborate closely with Product, UX and Engineering teams to translate insights into actionable design and feature improvements, delivering measurable impact on revenue, conversion and user engagement.

Haris Baimpourtidis

Digital Marketer, Product Marketer, Marketing Analyst, +7

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I am a hands-on Conversion Rate Optimisation (CRO) and Analytics specialist with 7+ years of experience improving digital performance across eCommerce, marketplaces, fintech and subscription-led businesses. I turn user behaviour, experimentation and data into measurable growth, leading end-to-end CRO initiatives, analytics implementations, and experimentation roadmaps across web and app. I collaborate closely with Product, UX and Engineering teams to translate insights into actionable design and feature improvements, delivering measurable impact on revenue, conversion and user engagement.…I am a hands-on Conversion Rate Optimisation (CRO) and Analytics specialist with 7+ years of experience improving digital performance across eCommerce, marketplaces, fintech and subscription-led businesses. I turn user behaviour, experimentation and data into measurable growth, leading end-to-end CRO initiatives, analytics implementations, and experimentation roadmaps across web and app. I collaborate closely with Product, UX and Engineering teams to translate insights into actionable design and feature improvements, delivering measurable impact on revenue, conversion and user engagement.

Available to hire

I am a hands-on Conversion Rate Optimisation (CRO) and Analytics specialist with 7+ years of experience improving digital performance across eCommerce, marketplaces, fintech and subscription-led businesses. I turn user behaviour, experimentation and data into measurable growth, leading end-to-end CRO initiatives, analytics implementations, and experimentation roadmaps across web and app.

I collaborate closely with Product, UX and Engineering teams to translate insights into actionable design and feature improvements, delivering measurable impact on revenue, conversion and user engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Analytics Consultant at YNAP – Global fashion online retailer

November 1, 2024 - November 1, 2025

Led CRO and experimentation initiatives across key ecommerce funnels with emphasis on revenue uplift and checkout optimization. Executed A/B and multivariate tests to boost conversion rate, average order value and engagement. Analyzed journeys and behavioural data in GA4 and BigQuery to identify friction points impacting KPIs. Owned test ideation, prioritization and post-test analyses, quantifying impact on revenue and conversions. Collaborated with Product, UX and Engineering to implement data-driven design and UX improvements with measurable business impact.

Digital Analytics Consultant at Sophus3

November 1, 2024 - September 20, 2025

Support clients with digital analytics tasks: implementation, event QA, GA property management, and documentation. Generate analysis from requests or explorations and communicate insights. Raise data tracking issues to improve data quality. Build dashboards and reports to meet business needs. Coordinate quarterly performance reports. Provide digital analytics training and assist with data warehouse and cross-source data integration.

Digital Analytics Consultant at YNAP (Yoox Net-A-Porter Group)

November 1, 2024 - Present

Responsible for providing end-to-end analytical support across product and marketing teams, delivering actionable insights to drive strategic decision-making and growth. Design and execute A/B and multivariate tests using Optimizely to improve key funnel conversion rates across web and app. Analyze user journeys and behavioral data in GA4 and BigQuery to uncover friction points and inform test hypotheses. Collaborate with product, UX, and engineering teams to prioritize CRO initiatives and implement data-backed design changes. Lead ideation and experimentation roadmap based on heatmaps, session recordings, and on-site surveys (Hotjar, Contentsquare).

CRO & Analytics Consultant at Sophus3

November 1, 2023 - November 1, 2024

Acted as CRO and analytics consultant for multiple enterprise clients across different markets. Delivered CRO-focused analysis and optimisation recommendations aligned to client commercial objectives. Supported clients with analytics implementation, event tracking and QA to enable reliable experimentation and conversion measurement. Built dashboards to track funnel performance, conversion rates and experiment outcomes. Advised and trained client teams on CRO best practices, experimentation frameworks and analytics usage.

Digital Analytics Consultant at Sophus3

November 1, 2023 - November 1, 2024

Acted as CRO and analytics consultant for multiple enterprise clients across markets. Delivered CRO-focused analysis and optimization recommendations aligned to client objectives. Supported analytics implementation, event tracking and QA to enable reliable experimentation and measurement. Built dashboards to track funnel performance, conversion rates and experiment outcomes. Advised and trained client teams on CRO best practices, experimentation frameworks and analytics usage.

Product Analyst at markets.com

November 1, 2023 - September 20, 2025

Define product analytics and event tracking framework; develop measurement plan to improve data collection and accuracy. Work with developers to implement event tracking and data layer specs. Create dashboards and reports for stakeholders. Provide insights on user behavior and product feature releases to drive growth. Manage full A/B testing cycle and report findings. Identify gaps and improvement areas through data analysis and stakeholder recommendations.

Digital Analyst at Cinch cars

June 1, 2023 - September 20, 2025

Support product teams by analyzing large data sets from web analytics tools; identify KPIs and provide insights to stakeholders. Conduct A/B and multivariate testing to optimize site performance and UX. Monitor traffic, behavior, and conversion rates to identify improvement opportunities. Analyze customer journeys and UX; collaborate cross-functionally with design, dev and marketing to inform decisions. Create and maintain dashboards to track performance; uphold data governance and data management best practices; support ad-hoc analysis.

Digital Analyst at Cinch Cars

March 1, 2021 - June 1, 2023

Led CRO analysis across large-scale automotive funnels, focusing on conversion rate and lead quality improvement. Ran A/B and multivariate tests across core website journeys with clear success metrics and impact measurement. Identified UX and journey friction points affecting conversion and downstream revenue. Collaborated with designers, engineers and marketers to prioritise and deliver high-impact CRO initiatives.

Digital Analyst at Lowell Financial

March 1, 2021 - September 20, 2025

Provide continuous reporting of commercial performance to stakeholders using financial KPIs and analytics. Create high-quality analysis to support the development and delivery of digital and analytical solutions. Support Marketing with data-driven recommendations for optimization (traffic channels, customer journey). Develop and implement online marketing strategies (SEO & PPC). Build dashboards in QlikView, Google Data Studio and Excel and share with stakeholders.

Digital Analyst at Lowell Financial

January 1, 2019 - March 1, 2021

Delivered data-led optimisation insights across marketing and digital products. Analysed traffic channels, user behaviour and conversion paths. Built performance dashboards to support optimisation decisions.