Available to hire
Hi, I’m Charu Gagneja, a digital marketing professional based in Toronto. I have 3+ years of hands-on experience in social media marketing, content strategy, CRM automation, and multi-channel campaigns.
I’ve launched brands from scratch, built content teams, and delivered data-driven campaigns across email, SMS, WhatsApp, SEO, and short-form video. I thrive on turning insights into creative, measurable growth and collaborating with cross-functional teams.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Freelancer / Content Creator at Medically Fit MD
December 1, 2024 - February 28, 2025Launched Instagram and TikTok channels from zero by developing a Gen Z-focused short-form content strategy; holiday campaign Make Santa Fit using trend-based reels and hooks, increasing views from 50–80 to 900–1.5K within two weeks; built a weekly content calendar and posting workflow; tracked and analyzed views, saves, and shares to refine content strategy.
Digital Marketing Executive at CL Educate Ltd (Career Launcher)
June 1, 2023 - April 1, 2024Executed email, SMS, and WhatsApp marketing campaigns through CRM automation tools, increasing lead conversions by 15%; designed and managed 100+ automation workflows in LeadSquared CRM to support lead nurturing and retention, reducing manual effort and response time; optimized SEO and social media content by keyword research and trend analysis, boosting organic reach by 25%; collaborated with cross-functional teams on digital campaigns to align messaging and creatives, resulting in improved engagement and campaign consistency.
Content & Social Media Intern at Finolearn
January 1, 2021 - March 31, 2022Created SEO-focused blogs and website content using keyword and competitor research, increasing website traffic by 30%; managed social media calendars and daily posting schedules to maintain brand consistency; supported webinar marketing campaigns by promoting content across digital channels, improving sign-ups and audience reach; assisted senior marketers with analytics and reporting to evaluate content performance, enabling data-backed improvements.
Freelance Digital Marketer at Medical Fit MD
November 1, 2024 - February 1, 2025Developed Instagram and TikTok strategies for the brand, driving consistent weekly engagement growth. Planned and executed holiday seasonal campaigns using trend-based reels, increasing views from 50–80 to 900–1.5K within 14 days. Produced 12–15 short-form videos per month using structured content calendars to improve reach and consistency.
Digital Marketing Executive at CL Educate Limited
June 1, 2023 - April 1, 2024Executed 25+ email, SMS, and WhatsApp campaigns via CRM automation, improving lead conversion by 15%. Designed and managed 100+ automated workflows in LeadSquared CRM, reducing manual follow-ups by 30%. Optimized SEO and social content across 20+ digital assets, increasing organic reach by 25%.
Social Media Intern at The Wings & Magon & Co.
September 1, 2021 - April 1, 2022Managed Instagram and Facebook pages, posting 45+ posts and reels for event promotions and product visibility. Maintained a consistent posting schedule of 5–6 posts per week, supporting organic engagement and inquiries.
Content Writing & Social Media Intern at FinoLearn
January 1, 2020 - March 1, 2021Launched the company’s Instagram page and website content from scratch, establishing its initial digital presence. Led and mentored 10 content writers, ensuring quality through editing, proofreading, and plagiarism checks. Created 40+ blogs and social media posts, contributing to 30% organic growth.
Freelance Content Writer at Study World
December 1, 2020 - March 1, 2021Wrote, edited, and optimized 15+ SEO blogs, ensuring originality, readability, and search performance.
Social Media Intern at The Wings & Magnon & Co.
September 1, 2021 - April 1, 2022Managed Instagram and Facebook pages, publishing 45+ posts and Reels for event promotion and product visibility. Maintained a consistent posting schedule of 5–6 posts per week, supporting organic engagement and inquiries.
Freelance Content Writer at StudyWoo
December 1, 2020 - March 1, 2021Wrote, edited, and optimized 15+ SEO blogs, ensuring originality, readability, and strong search performance.
Education
Post Graduate Certificate - Public Relations at York University
August 1, 2025 - January 26, 2026Post Graduate Certificate - Digital & Content Marketing at York University
December 1, 2024 - January 26, 2026Bachelor of Arts (Honours) English at University of Delhi
January 11, 2030 - June 1, 2023Post Graduate Certificate – Public Relations at York University, Toronto
January 1, 2025 - January 1, 2025Post Graduate Certificate – Digital & Content Marketing at York University, Toronto
January 1, 2024 - January 1, 2024Bachelor of Arts (Honours) – English at University of Delhi
January 1, 2023 - January 1, 2023Post Graduate Certificate – Public Relations at York University
January 1, 2025 - February 17, 2026Post Graduate Certificate – Digital & Content Marketing at York University
January 1, 2024 - February 17, 2026Bachelor of Arts (Honours) – English at University of Delhi
January 11, 2030 - January 1, 2023Qualifications
Post Graduate Certificate - Public Relations
August 1, 2025 - January 26, 2026Post Graduate Certificate - Digital & Content Marketing
December 1, 2024 - January 26, 2026Post Graduate Certificate – Public Relations
January 1, 2025 - February 17, 2026Post Graduate Certificate – Digital & Content Marketing
January 1, 2024 - February 17, 2026Bachelor of Arts (Honours) – English
January 11, 2030 - January 1, 2023Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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