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Hi, I’m Cecilia Luduena, a senior designer with over 10 years of experience delivering digital-first brand and campaign work for global organizations. I focus on website design, digital journeys, and visual systems, shaping brand presence across web, campaigns, and content. Through comfortable leadership of end-to-end projects, I stay hands-on from concept through execution. I have built design systems in Figma, collaborating with developers and stakeholders, and I thrive in environments where processes and ways of work are evolving.…Hi, I’m Cecilia Luduena, a senior designer with over 10 years of experience delivering digital-first brand and campaign work for global organizations. I focus on website design, digital journeys, and visual systems, shaping brand presence across web, campaigns, and content. Through comfortable leadership of end-to-end projects, I stay hands-on from concept through execution. I have built design systems in Figma, collaborating with developers and stakeholders, and I thrive in environments where processes and ways of work are evolving.

Cecilia Luduena

Brand Designer, Creative Director, Motion Graphic Designer, +2

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Hi, I’m Cecilia Luduena, a senior designer with over 10 years of experience delivering digital-first brand and campaign work for global organizations. I focus on website design, digital journeys, and visual systems, shaping brand presence across web, campaigns, and content. Through comfortable leadership of end-to-end projects, I stay hands-on from concept through execution. I have built design systems in Figma, collaborating with developers and stakeholders, and I thrive in environments where processes and ways of work are evolving.…Hi, I’m Cecilia Luduena, a senior designer with over 10 years of experience delivering digital-first brand and campaign work for global organizations. I focus on website design, digital journeys, and visual systems, shaping brand presence across web, campaigns, and content. Through comfortable leadership of end-to-end projects, I stay hands-on from concept through execution. I have built design systems in Figma, collaborating with developers and stakeholders, and I thrive in environments where processes and ways of work are evolving.

Available to hire

Hi, I’m Cecilia Luduena, a senior designer with over 10 years of experience delivering digital-first brand and campaign work for global organizations. I focus on website design, digital journeys, and visual systems, shaping brand presence across web, campaigns, and content.

Through comfortable leadership of end-to-end projects, I stay hands-on from concept through execution. I have built design systems in Figma, collaborating with developers and stakeholders, and I thrive in environments where processes and ways of work are evolving.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

German

Advanced

French

Beginner

Work Experience

Design and Creative Lead at EF English Live

June 1, 2022 - February 1, 2026

Led design across website, campaigns and digital touchpoints for a global edtech brand, improving user journeys and visual consistency across 20+ markets. Designed and evolved digital pages, landing experiences and campaign assets across web and paid channels, working closely with developers and marketing teams. Used motion and video to enhance digital experiences where relevant, ensuring it added clarity and engagement rather than complexity. Supported and mentored designers across regions, contributing to ways of working and improving creative output.

Brand and Multimedia Designer at FinLeap GmbH

April 1, 2018 - April 1, 2021

Delivered their rebrand and digital assets across web, campaigns and marketing materials within a B2B fintech environment. Designed digital content alongside physical brand experiences, ensuring consistent clarity across all touchpoints. Worked closely with stakeholders and external partners to translate complex ideas into clear, effective visual communication.

Multimedia Designer at Wunderman Thompson

March 1, 2015 - September 1, 2017

Co-developed and art directed integrated campaigns at one of the world’s largest creative agency networks, working with strategists and copywriters on year-long campaigns for Movistar, Tuenti and O2 across digital, social, print and OOH.