I’m Chad Pouliot, a creative director and designer with 15+ years of experience building brands, content, and marketing systems that actually work. I specialize in brand identity, multimedia design, and performance-driven creative across digital, video, and print. My work has supported global product launches, technical consumer brands, and in-house marketing teams—translating complex ideas into clear, compelling visuals. I’ve led creative for brands like Coolcore, developing everything from brand systems and training content to advertising campaigns and product storytelling across international markets.…

Chad Pouliot

I’m Chad Pouliot, a creative director and designer with 15+ years of experience building brands, content, and marketing systems that actually work. I specialize in brand identity, multimedia design, and performance-driven creative across digital, video, and print. My work has supported global product launches, technical consumer brands, and in-house marketing teams—translating complex ideas into clear, compelling visuals. I’ve led creative for brands like Coolcore, developing everything from brand systems and training content to advertising campaigns and product storytelling across international markets.…

Available to hire

I’m Chad Pouliot, a creative director and designer with 15+ years of experience building brands, content, and marketing systems that actually work.

I specialize in brand identity, multimedia design, and performance-driven creative across digital, video, and print. My work has supported global product launches, technical consumer brands, and in-house marketing teams—translating complex ideas into clear, compelling visuals.

I’ve led creative for brands like Coolcore, developing everything from brand systems and training content to advertising campaigns and product storytelling across international markets.

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Language

English
Fluent

Work Experience

Creative Director at CoolCore / TempNology, LLC
January 1, 2016 - Present
Managed all creative projects and provided in-house and international partner support; collaborated with VP of Marketing and Branding to translate objectives into creative strategies; led creative staff and ensured visual communication standards; advised management on campaign strategies and solutions; involved in hiring, training, and developing the creative team.
Multimedia Design Manager / Sr. Graphic Designer at CoolCore / Tempnology, LLC
December 31, 2007 - December 31, 2015
Led brand development for Dr. Cool and Coolcore apparel and accessory brands for domestic and international sales teams. Delivered imagery kits, training and advertising videos, testing and print collateral to ensure successful brand launches across vertical markets. Ensured brand consistency and messaging for a highly technical patented fabric. Served as Creative Director, coordinating campaigns from concept to completion, translating marketing objectives into clear strategies, leading the creative staff, and maintaining visual standards and brand guidelines.
Graphic Designer / Video Editor at Digital Video Magic
December 31, 2005 - December 31, 2007
Shot, edited, and mastered videos for weddings, college recruitment, commercials and infomercials. Performed all graphic design work for the Portland Pirates (AHL) and Portland Sea Dogs (MiLB), delivering deadline-driven design and video assets for professional teams and venues.

Education

BS Multimedia Communications at Saint Joseph's College of Maine
January 1, 2003 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services
    Sprague Energy — Brand & Recruitment Video Series

    Led creative direction and post-production for a series of brand and recruitment videos for Sprague Energy, focused on showcasing company culture, career opportunities, and operational scale.

    The project included development of long-form brand videos and multiple short-form cutdowns designed for recruiting and digital distribution. I worked closely with internal marketing leadership to refine messaging, structure storytelling, and ensure alignment with brand voice across all deliverables.

    This included editing, pacing, narrative structure, and optimization for multiple formats (full-length, :60, and :30 versions), as well as managing feedback cycles and final delivery.