Available to hire
I’m Christina Halliday, a Web UX Designer with 10+ years of experience shaping digital experiences that help users make decisions and meet business goals. I specialize in information architecture, user flow design, and conversion-focused website redesign, translating complex site structures into clear navigation, logical content hierarchies, and intuitive page flows.
I bring hands-on experience implementing responsive designs in WordPress and other CMS platforms, anchored by a strong content strategy that informs UX writing and well-structured page content. I collaborate closely with leadership across marketing and operations to balance user needs with business priorities.
Experience Level
Expert
Intermediate
Language
English
Fluent
Work Experience
Digital Content & Web Specialist at Red Zone Games
September 1, 2023 - PresentLead an ongoing UX redesign of the company website, restructuring information architecture and simplifying registration and event flows for thousands of families annually. Conduct site audits to identify friction in navigation, enrollment paths, and content hierarchy, then translate findings into actionable structural improvements. Design user flows that support program discovery, registration decisions, and deposit completion — reducing drop-off at key conversion points. Develop wireframes and page layouts aligned with both operational requirements and marketing goals, then implement responsive designs in WordPress. Collaborate directly with leadership to align UX decisions with business priorities and event logistics.
Learning & Development Specialist at LCRA
June 1, 2023 - December 1, 2023Translated complex technical and operational requirements into clear, structured digital learning experiences for 2,000+ employees across multiple business units. Built and edited interactive learning modules in Articulate Rise 360, applying UX principles to content hierarchy and navigation flow. Contributed to accessibility reviews and usability improvements across LMS content.
Web Developer at Pool Builder Lead Rocket
September 1, 2019 - September 1, 2023Designed and built lead-generation websites and landing pages for regional service brands, with a focus on page flow clarity and conversion optimization. Structured navigation and content hierarchy for multi-page marketing sites, aligning information architecture with user intent and campaign goals. Developed responsive WordPress websites, managed hosting migrations, and conducted ongoing performance and structure improvements.
Senior Content Strategist at Codero Hosting
January 1, 2016 - July 1, 2017Planned and produced web content aligned with UX clarity, audience needs, and product positioning — bridging technical concepts and accessible messaging. Contributed to usability and navigation clarity improvements across web properties, informed by iterative performance insights.
Content Strategist at Kimbia
August 1, 2014 - September 1, 2015Conducted content audits and organized messaging hierarchies for digital fundraising campaign microsites. Designed web and email materials ensuring consistency in structure, messaging, and user experience across channels.
Digital Communications Consultant at Engaged Marketing, Inc.
June 1, 2011 - October 1, 2014Developed website content and supported navigation restructuring and content organization initiatives across client accounts.
Education
BSBA, Business Administration – Management at UCF College of Business
January 11, 2030 - March 28, 2026Google UX Design Specialization at Google
January 11, 2030 - March 28, 2026Qualifications
Google UX Design Specialization
January 11, 2030 - March 28, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education
Experience Level
Expert
Intermediate
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