Available to hire
I’m Chan CYing, a multidisciplinary creative with 7+ years of experience across video production, motion graphics, and branded social content. I lead end-to-end creative work—storyboarding, shooting/producing, editing, subtitle creation, motion graphics, voiceovers, and delivery—while using AI-assisted workflows to improve efficiency and keep output polished and on-brand.
I specialize in APAC content production and multilingual localization (including Chinese, Vietnamese, Korean, and Japanese), tailoring language, pacing, visuals, subtitles, and narration to audience behavior across platforms like TikTok, Instagram Reels, YouTube Shorts, and YouTube. I enjoy collaborating with cross-functional teams to turn complex topics (like financial and market trends) into engaging, easy-to-understand stories, and I’ve supported campaigns with reusable video assets, event coverage, and platform-optimized promotional content.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Work Experience
Senior Video Creative | AI Production & APAC Content at STARTRADER
August 20, 2025 - PresentLead end-to-end creative production across APAC markets, combining traditional editing with AI-assisted workflows. Produce and localize short-form and brand assets, managing multiple regional versions while keeping brand tone, visuals, and storytelling consistent. Create platform-optimized content for TikTok, Instagram Reels, YouTube Shorts, and YouTube, including reels, teasers, cutdowns, educational explainers, product showcases, interviews, and event coverage. Produce localized videos for Chinese, Vietnamese, Korean, and Japanese audiences by adapting language, pacing, visuals, subtitles, and voiceovers to cultural preferences and viewing behavior. Collaborate with content, social media, and regional teams to ensure accuracy and consistency across multilingual outputs; continuously monitor tools and best practices to improve content performance.
Senior Video Editor | AI Content Creator | APAC Content Localization at STARTRADER
August 1, 2025 - PresentProduced and localized video content for multiple APAC markets, managing the full production process from concept development and footage sourcing to editing, subtitles, motion graphics, voiceovers, and final delivery. Used AI tools (e.g., Kling AI, Higgfield, Jimagen, Magnific, ChatGPT, Spline 3D, Blender) to generate visuals, video footage, voiceovers, and creative concepts—then blended AI assets with traditional editing, sound design, and manual refinement to ensure polished results.
Executive Producer at STARTRADER
August 1, 2025 - PresentCreated and optimized short-form promotional content for Instagram, TikTok, and Facebook, including reels, teasers, and cutdowns. Produced travel and lifestyle vlogs for YouTube by shaping content flow and applying YouTube analytics to improve retention. Edited brand videos, testimonials, and product features for Flexis Haus to support marketing and online campaigns, and designed event posters and marketing visuals to reinforce brand presence across print and social.
Video Editor at Wello us Sdn Bhd
October 1, 2022 - August 1, 2025Developed and executed social media strategies to strengthen brand visibility and engagement. Managed content planning, creation, and publishing in collaboration with copywriters and designers, designing platform-specific visuals aligned with brand tone and current trends. Monitored emerging tools and best practices to continuously optimize content performance, and supported full-cycle video production from concept and storyboarding to shooting, editing, and publishing across YouTube, Facebook, and event platforms.
Video Editor at Wellous Sdn Bhd
October 1, 2022 - August 1, 2025Developed and executed social media strategies to strengthen brand visibility and engagement. Managed content planning, creation, and publishing with copywriters and designers, designing platform-specific visuals aligned with brand tone and current trends. Monitored emerging tools and best practices to continuously optimize content performance. Collaborated with clients to define the visual tone, messaging, and structure of video projects; edited video and audio content for smooth pacing and high-quality output. Integrated music, voiceovers, and interviews to build clear and engaging narratives and managed full-cycle video production from concept and storyboarding through shooting, editing, and publishing across YouTube, Facebook, and event platforms. Supported marketing campaigns with brand-aligned content including green-screen videos and 3D virtual sets for live and online events; hosted and produced on-camera segments.
Freelance Video Editor & Content Designer at Various clients (Flexis Haus, Yifei’s YouTube channel)
December 1, 2021 - PresentProvided freelance video editing and content design for clients, including short-form and channel content. Coordinated with client needs to match messaging and structure to project goals, and delivered edited video/audio with smooth pacing and high-quality output, incorporating music, voiceovers, and interview segments where required.
Freelance Video Editor & Content Designer at Various clients (FlexiHaus, Yifei's YouTube channel)
December 1, 2021 - PresentProvided freelance video editing and content design for multiple clients, supporting platform-ready edits and creative visuals. Shaped content flow for travel and lifestyle YouTube videos using storytelling structure and audience retention improvements informed by YouTube analytics. Created additional promotional and brand-support assets as needed for social and online channels.
Video Editor at MAC Consultant
February 1, 2021 - October 1, 2022Produced and edited video content for consulting-related marketing and communications needs.
Videoographer cum Video Editor at MAC Consultant
February 1, 2021 - October 1, 2022Video Editor (and Videographer roles also listed) at Sky Horse
September 1, 2020 - January 1, 2021Worked across video editing and filming/videography duties, supporting content production.
Video Editor at Sky Horse
September 1, 2020 - January 1, 2021Part Time Social Media Specialist at Rose Crown Malaysia
May 1, 2020 - February 1, 2021Junior Recruitment Consultant at The Recruiter
February 1, 2020 - May 1, 2020Supported recruitment consulting operations in an internal role.
Junior Recruitment Consultant / Admin Cum Video Editor at The Recruiter / SIS Beauty
February 1, 2020 - October 1, 2022Admin cum Video Editor at SIS Beauty
September 1, 2017 - December 1, 2019Edited video content and supported administrative tasks for a beauty-focused business.
Education
Bachelor of Business Administration (Honours) at Tunku Abdul Rahman University College
January 1, 2018 - January 1, 2020Diploma in Business Administration (Honours) at Tunku Abdul Rahman University College
January 1, 2015 - January 1, 2017Bachelor of Business Administration (Honours) at Tunku Abdul Rahman University College
January 1, 2018 - January 1, 2020Diploma in Business Administration (Honours) at Tunku Abdul Rahman University College
January 1, 2015 - January 1, 2017Qualifications
Industry Experience
Media & Entertainment, Professional Services, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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