Available to hire
Hello! I’m Chandika, a results-driven marketing specialist with over 13 years of experience in diverse sectors like health insurance, financial services, and technology. I’m passionate about driving brand, product, and customer growth through strategic insights and innovative marketing strategies.
Throughout my career, I’ve successfully managed product lifecycles from ideation to market execution, driving significant revenue growth and optimising portfolios. I thrive in collaborative environments, working closely with cross-functional teams to deliver impactful results and enhance customer experiences.
Work Experience
Marketing Consultant at NDB Wealth Management
November 1, 2025 - January 31, 2026Conducted comprehensive internal and external market analysis to inform brand and product positioning. Defined end-to-end brand and value proposition strategy aligned with business and customer needs. Delivered 10+ cross-functional training sessions to enable effective execution and stakeholder alignment.
Head of Products and Propositions at AIA Insurance
April 1, 2024 - October 31, 2025Led end-to-end product lifecycle for AIA SaveSmart, generating LKR 1B+ revenue in year one. Drove health portfolio optimisation initiatives, improving Health Claim A/E ratio from 124% to below 100% through product and pricing enhancements.
Senior Manager / Manager - Products and Propositions at AIA Insurance
April 1, 2022 - March 31, 2024Supported product strategy and go-to-market execution for AIA Health Passport, achieving a 20% attachment ratio in year one. Conducted competitor and market analysis to inform product positioning and prioritisation decisions.
Genius - Service Delivery at Commercial Credit & Finance PLC
November 1, 2017 - December 31, 2018Increased customer satisfaction by 7% through implementation of SLAs and service standards across 6 product lines and 100+ branches, improving process governance and service excellence.
Assistant Brand Manager - Gold Loans at LB Finance PLC
June 1, 2016 - October 31, 2017Repositioned Gold Loan product brand and customer value messaging, driving 19% business growth across 100+ branches.
Senior Brand Executive / Brand Executive at Union Assurance PLC
April 1, 2015 - June 30, 2016Supported 4 product launches through strong cross-functional stakeholder management. Managed 30+ outdoor campaigns, ensuring brand visibility across the country.
Education
Master of Business Administration at Postgraduate Institute of Management, University of Sri Jayewardenepura
January 1, 2022 - December 31, 2022Bachelor of Business Management (Marketing) at University of Kelaniya
January 1, 2013 - December 31, 2013Digital Marketing Mastery Program at Asia Pacific Institute of Digital Marketing
January 1, 2025 - December 31, 2025Professional Certificate in Digital Marketing at Asia Pacific Institute of Digital Marketing
January 1, 2025 - December 31, 2025Qualifications
Industry Experience
Healthcare, Financial Services
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