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I live and breathe social media, from crafting content strategies to building communities that actually engage. I've managed social media for lifestyle and B2B brands, run paid campaigns on Meta Ads Manager, and currently run two personal projects: @MyStylebyChanel, a style account that grew to 300+ followers with ~48% engagement rate organically in its first year, and The Positioning, a Substack on brand strategy and marketing. What I bring to the table is equal execution and curiosity. I study why some content connects while some doesn't, and I use the data to make smarter decisions.…I live and breathe social media, from crafting content strategies to building communities that actually engage. I've managed social media for lifestyle and B2B brands, run paid campaigns on Meta Ads Manager, and currently run two personal projects: @MyStylebyChanel, a style account that grew to 300+ followers with ~48% engagement rate organically in its first year, and The Positioning, a Substack on brand strategy and marketing. What I bring to the table is equal execution and curiosity. I study why some content connects while some doesn't, and I use the data to make smarter decisions.

Chanel Arponen

Social Media Freelancer, Social Media Manager, Marketing Consultant, +1

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I live and breathe social media, from crafting content strategies to building communities that actually engage. I've managed social media for lifestyle and B2B brands, run paid campaigns on Meta Ads Manager, and currently run two personal projects: @MyStylebyChanel, a style account that grew to 300+ followers with ~48% engagement rate organically in its first year, and The Positioning, a Substack on brand strategy and marketing. What I bring to the table is equal execution and curiosity. I study why some content connects while some doesn't, and I use the data to make smarter decisions.…I live and breathe social media, from crafting content strategies to building communities that actually engage. I've managed social media for lifestyle and B2B brands, run paid campaigns on Meta Ads Manager, and currently run two personal projects: @MyStylebyChanel, a style account that grew to 300+ followers with ~48% engagement rate organically in its first year, and The Positioning, a Substack on brand strategy and marketing. What I bring to the table is equal execution and curiosity. I study why some content connects while some doesn't, and I use the data to make smarter decisions.

Available to hire

Bari, Italy

I live and breathe social media, from crafting content strategies to building communities that actually engage.

I’ve managed social media for lifestyle and B2B brands, run paid campaigns on Meta Ads Manager, and currently run two personal projects: @MyStylebyChanel, a style account that grew to 300+ followers with ~48% engagement rate organically in its first year, and The Positioning, a Substack on brand strategy and marketing.

What I bring to the table is equal execution and curiosity. I study why some content connects while some doesn’t, and I use the data to make smarter decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

Swedish

Fluent

English

Fluent

Italian

Intermediate

French

Beginner

Work Experience

Marketing & Content Specialist at Predict S.p.A.

July 7, 2025 - Present

As a Junior Marketing & Content Specialist at a B2B medtech company in Italy, I lead digital marketing across two medical product families and owned the full launch of Connexa Robotics, from agency selection and visual identity to LinkedIn presence and editorial calendar. Day-to-day, I manage content planning, brief and review agency-produced materials, write and publish LinkedIn and blog content, and coordinate campaigns across internal teams and external partners. Highlight: a Google Ads Performance Max campaign generating 619K impressions, 14.5K clicks, and 20 qualified B2B leads at €69/lead.

Social Media Marketing Intern at Love Unleashed AB

January 1, 2025 - June 30, 2025

As a Social Media Marketing Intern for a purpose-driven lifestyle brand, I supported the founder in developing and executing Instagram content strategy. I created and scheduled content aligned with brand values, and analysed performance metrics to continuously refine strategy and improve reach.

Digital Marketing Intern at Consid AB

April 1, 2024 - December 31, 2024

As a Digital Marketing Intern at a Swedish IT consultancy, I supported digital marketing operations under the Digital Marketing Manager. I conducted competitor analysis and market research for content positioning, and maintained and optimised website content in WordPress, including SEO improvements.

Content Creator at Presentstudion AB

October 2, 2023 - February 29, 2024

As a Content Creator for a Swedish ecological gift and lifestyle brand, I managed social media content across Instagram, Facebook, and LinkedIn for B2B and B2C audiences. I planned and executed paid social campaigns using Meta Ads Manager and handled community engagement and audience growth.

Education

Master of Science in Marketing at Stockholm University

August 28, 2023 - June 6, 2025

Master's degree with a focus on brand strategy, consumer behavior, and marketing communications. My thesis explored brand image and sustainability communication. Graduated with a GPA of 4.14/5.0.

Bachelor of Arts in Marketing at Mälardalen University

August 29, 2016 - June 7, 2019

Bachelor's degree covering core marketing disciplines, including market research, consumer marketing, and international marketing. Included an exchange semester at Agnes Scott College in Atlanta, USA.

Bachelor of Arts in Communications at Mälardalen University

August 26, 2013 - June 6, 2016

Bachelor's degree focusing on communications theory, the Swedish and English languages, media writing and rhetoric, and intercultural communication.