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I’m Sara Chan, a Calgary-based communications and media professional who loves turning ideas into engaging social content, campaigns, and multimedia assets. I’m motivated, organized, and collaborative—whether I’m planning content calendars, writing marketing copy, or analyzing performance metrics to improve results. Across roles in social media and marketing, I’ve led campaign strategy, created photo and video content, and supported branding consistency for a variety of clients and projects. I enjoy staying ahead of trends, working with creators and on-set teams, and combining creativity with clear, data-informed execution—so brands feel authentic and audiences stay engaged.…I’m Sara Chan, a Calgary-based communications and media professional who loves turning ideas into engaging social content, campaigns, and multimedia assets. I’m motivated, organized, and collaborative—whether I’m planning content calendars, writing marketing copy, or analyzing performance metrics to improve results. Across roles in social media and marketing, I’ve led campaign strategy, created photo and video content, and supported branding consistency for a variety of clients and projects. I enjoy staying ahead of trends, working with creators and on-set teams, and combining creativity with clear, data-informed execution—so brands feel authentic and audiences stay engaged.

Sara Chan

Social Media Manager, Digital Marketer, Marketing Analyst, +6

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I’m Sara Chan, a Calgary-based communications and media professional who loves turning ideas into engaging social content, campaigns, and multimedia assets. I’m motivated, organized, and collaborative—whether I’m planning content calendars, writing marketing copy, or analyzing performance metrics to improve results. Across roles in social media and marketing, I’ve led campaign strategy, created photo and video content, and supported branding consistency for a variety of clients and projects. I enjoy staying ahead of trends, working with creators and on-set teams, and combining creativity with clear, data-informed execution—so brands feel authentic and audiences stay engaged.…I’m Sara Chan, a Calgary-based communications and media professional who loves turning ideas into engaging social content, campaigns, and multimedia assets. I’m motivated, organized, and collaborative—whether I’m planning content calendars, writing marketing copy, or analyzing performance metrics to improve results. Across roles in social media and marketing, I’ve led campaign strategy, created photo and video content, and supported branding consistency for a variety of clients and projects. I enjoy staying ahead of trends, working with creators and on-set teams, and combining creativity with clear, data-informed execution—so brands feel authentic and audiences stay engaged.

Available to hire

I’m Sara Chan, a Calgary-based communications and media professional who loves turning ideas into engaging social content, campaigns, and multimedia assets. I’m motivated, organized, and collaborative—whether I’m planning content calendars, writing marketing copy, or analyzing performance metrics to improve results.

Across roles in social media and marketing, I’ve led campaign strategy, created photo and video content, and supported branding consistency for a variety of clients and projects. I enjoy staying ahead of trends, working with creators and on-set teams, and combining creativity with clear, data-informed execution—so brands feel authentic and audiences stay engaged.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Founder / Social Media & Marketing Expert at Channy Marketing

January 1, 2024 - Present

Founded and operated a freelance marketing business providing social media management, branding, content creation, and digital marketing services for multiple clients. Developed and executed social media campaigns to improve audience engagement, brand consistency, and online visibility. Produced multimedia marketing assets including video content, photography, graphics, promotional materials, and website designs. Analyzed social media performance metrics and trends to optimize content strategy and improve campaign effectiveness. Clients included YYC CYCLE, Beyond the Frame Media, Floss It Dental Hygiene, North Water & Richpoint Group Realty, and Homes by Avi Inc.

Marketing Specialist at Homes by Avi Inc.

November 1, 2022 - February 1, 2024

Planned and organized community events and coordinated show home/opening preparation for launches. Worked with external businesses to order marketing materials and plan radio and paid social media advertising. Implemented branding and promotional campaigns to build market awareness. Collaborated with sales teams to ensure correct marketing materials were available at sales centres. Partnered with design and web teams to develop effective materials aligned with marketing plans, keeping show homes and sales centres branding up to date. Wrote copy for web, campaigns, press releases, brochures, and handouts.

Spin Instructor / Motivator at YYC Cycle

March 1, 2022 - Present

Taught 50-minute classes 2–3 times per week while motivating and cheering participants. Created class playlists based on beats per minute (BPM), track type, and intensity level. Planned lighting sequences and prepared movements to match playlists. Marketed class times and engaged with riders on Instagram to improve rider retention. Contributed to Give’r classes at the studio and participated in broader initiatives to raise money for local causes.

Social Media Specialist & Marketing Coordinator at Homes by Avi Inc.

November 1, 2021 - November 1, 2022

Collaborated with a team to delegate social media planning and approvals before scheduling posts. Developed social media campaigns for new projects, communities, and events. Worked with content creators to launch Calgary Stampede Dream Home. Executed video campaigns through research, planning, and filming; produced and edited short-form video content (Reels, TikTok) while following emerging social trends and staying unique and fun. Ensured content stayed within company guidelines and branding. Completed monthly and quarterly social media reports and audits to monitor trends and opportunities. Helped organize and manage social media budgets to increase audience reach.

Social Media Manager at Beyond the Frame Media

May 1, 2021 - November 1, 2024

Wrote engaging social media content with a positive, fun vibe. Planned social content calendars and organized assets to create a bright, airy, romantic feel for Instagram and TikTok. Compiled quarterly post trends and used analytics insights to increase engagement. Worked with videographers/photographers to capture behind-the-scenes footage and then compiled social content. Refreshed company brand aesthetics and guidelines to maintain a consistent look and workflow.

Social Media & Marketing Coordinator at Homes by Avi Inc.

January 1, 2021 - November 1, 2021

Planned, scheduled, and created daily social media content using management platforms. Managed multiple social media accounts for Calgary, Edmonton, and Austin, Texas, including Facebook, Instagram, LinkedIn, and TikTok. Increased company social following and reach, reaching 2,000+ to 4,000+ Instagram followers. Started the company TikTok account and grew followers from 0 to 1,000+ within three months. Collaborated with marketing teams to initiate social campaigns aligned with company values. Supported marketing tasks and requests including website edits, ordering print materials, delegating tasks to team members, and coordinating with external photographers for new show home photos.

Marketing Assistant at Homes by Avi Inc.

September 1, 2019 - January 1, 2021

Assisted with updating and creating company website content, including writing copy, floor plan work, and image sizing. Created email blasts for marketing campaigns, promotions, and events. Designed assets for website, social media, and handouts with a graphic designer partner. Organized collaboration with external printing vendors to ensure timely printing of handouts. Supported new show home openings and events. Assisted the Communications Coordinator with social media content and copywriting.

Summer Marketing Intern at Homes by Avi Inc.

June 1, 2019 - August 1, 2019

Collected invoices for the marketing manager and finance team. Used Google My Business to create and manage new show home locations. Wrote and pitched media emails for Calgary Stampede Dream Home to the Calgary Herald. Composed multiple feature articles and advertorials for magazines and local publications (including Airdrie Life, Edmonton Journal, and Calgary Herald).

Shift Supervisor & Barista at Starbucks Coffee

August 1, 2016 - January 1, 2021

Recognized for performance with multiple Partner of the Quarter awards. Achieved daily forecast sales goals, supporting accurate inventory restocking. Completed opening, daily, and closing procedures and checklists per company policies. Monitored and planned day-to-day employee activities, coordinated breaks, and kept management informed of issues. Collaborated with coworkers to deliver efficient customer service and maintain high product quality. Created a welcoming environment for diverse customers and promoted sustainable, innovative environmental practices through community service.