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I'm a creative professional with extensive experience leading branding, marketing, and design across digital and print channels for technology, manufacturing, and real estate clients. I specialize in building master brand systems, developing integrated campaigns, and delivering visually compelling assets on tight timelines. I enjoy collaborating with executives and cross-functional teams to translate strategy into engaging visuals and measurable outcomes. I mentor and grow creative teams, advocate for brand consistency, and continuously refine processes to improve efficiency. My work balances aesthetics with business goals, and I’m passionate about UX-driven marketing, storytelling, and making impactful ideas come to life.…I'm a creative professional with extensive experience leading branding, marketing, and design across digital and print channels for technology, manufacturing, and real estate clients. I specialize in building master brand systems, developing integrated campaigns, and delivering visually compelling assets on tight timelines. I enjoy collaborating with executives and cross-functional teams to translate strategy into engaging visuals and measurable outcomes. I mentor and grow creative teams, advocate for brand consistency, and continuously refine processes to improve efficiency. My work balances aesthetics with business goals, and I’m passionate about UX-driven marketing, storytelling, and making impactful ideas come to life.

Charlotte Hong

Art Director, Creative Director, Graphic Designer, +2

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I'm a creative professional with extensive experience leading branding, marketing, and design across digital and print channels for technology, manufacturing, and real estate clients. I specialize in building master brand systems, developing integrated campaigns, and delivering visually compelling assets on tight timelines. I enjoy collaborating with executives and cross-functional teams to translate strategy into engaging visuals and measurable outcomes. I mentor and grow creative teams, advocate for brand consistency, and continuously refine processes to improve efficiency. My work balances aesthetics with business goals, and I’m passionate about UX-driven marketing, storytelling, and making impactful ideas come to life.…I'm a creative professional with extensive experience leading branding, marketing, and design across digital and print channels for technology, manufacturing, and real estate clients. I specialize in building master brand systems, developing integrated campaigns, and delivering visually compelling assets on tight timelines. I enjoy collaborating with executives and cross-functional teams to translate strategy into engaging visuals and measurable outcomes. I mentor and grow creative teams, advocate for brand consistency, and continuously refine processes to improve efficiency. My work balances aesthetics with business goals, and I’m passionate about UX-driven marketing, storytelling, and making impactful ideas come to life.

Available to hire

I’m a creative professional with extensive experience leading branding, marketing, and design across digital and print channels for technology, manufacturing, and real estate clients. I specialize in building master brand systems, developing integrated campaigns, and delivering visually compelling assets on tight timelines. I enjoy collaborating with executives and cross-functional teams to translate strategy into engaging visuals and measurable outcomes.

I mentor and grow creative teams, advocate for brand consistency, and continuously refine processes to improve efficiency. My work balances aesthetics with business goals, and I’m passionate about UX-driven marketing, storytelling, and making impactful ideas come to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Korean

Fluent

Work Experience

Creative Art Director at Blackline Safety

January 1, 2021 - Present

Leading the internal creative team and coordinating external vendors to maintain consistent branding. Developed brand guidelines, investor and product launch assets, and a wide range of printed and digital materials. Mentored and expanded the creative team, improved internal processes, and designed the company’s tradeshow presence and product communications.

Designer, Creative Lead at SYMEND

January 1, 2020 - January 1, 2021

Enhanced corporate master brand across digital and printed assets, oversaw deliverables with internal teams and external agencies, and aligned scope with executives. Created sales presentations, financing materials, and customer engagement assets; launched HR talent campaigns and conducted LinkedIn A/B testing across Canada, the U.S. and Australia; supported executive communications and investor relations; improved marketing workflow efficiency.

Creative Art Director at SMART Technologies

January 1, 2013 - January 1, 2020

Coached and directed a team of creatives (in-house and external agencies), led a corporate re-branding initiative, established brand architecture and guidelines, and produced integrated marketing materials across regions. Enabled high in-house production (90%+) under tight timelines, supported major bids (including an $11,000 classroom contract in 2018) and contributed to the post-acquisition integration with Foxconn.

Art Director & Senior Graphic Designer at Merlin Edge

January 1, 2012 - January 1, 2013

Designed a wide range of printed and digital marketing solutions for major oil and gas clients, including an information booklet for the Global Petroleum Show (63,000 delegates).

Project Manager (Marketing / Creative Director) at 3 Eau Claire

January 1, 2012 - January 1, 2013

Exceeded initial sales expectations by developing the marketing plans and brand positioning for a downtown high-rise condominium project.

Graphic Designer at NORR Architects Planners

January 1, 2008 - January 1, 2011

Led seamless brand integration after acquiring Poon McKenzie Architects; re-branded NORR and redesigned multiple offices, logos, and materials for various clients.

Graphic Designer at Ignite Strategic

January 1, 2008 - Present

Designed over 25 research reports and various sales and marketing materials per year for multi-million-dollar real estate development projects in collaboration with two co-founders.

Graphic Designer at The Ald. John Mar Fundraising Committee

January 1, 2008 - January 1, 2013

Coordinated and liaised with seven suppliers to produce key promotional items for election campaigns and fundraising events.

Creative Lead at Farm Inc.

January 1, 2010 - January 1, 2011

Led creative initiatives and design work across branding and marketing assets.

Graphic Designer at Alberta Journal

January 1, 2007 - January 1, 2008

Produced graphic design assets for publication and editorial materials.

Graphic Designer at Perry Thomson’s Photography

January 1, 2006 - January 1, 2007

Designed graphic materials for promotional and marketing use.