Affiliate Specialist (Contract) at Questrade

Sourced, vetted, and onboarded 40 new affiliate partners via Impact Marketplace and outbound outreach (YouTube and TikTok), supporting a 12% lift in referral conversions during the contract period. Monitored affiliate performance using Impact reports, identifying inactive partners, responding to inquiries via the affiliate inbox, and coordinating support with internal teams. Coordinated execution of Fractional Shares and Options Trading influencer campaigns by managing creator communications, collecting assets, and routing content between marketing strategy, compliance, and internal stakeholders.

Digital Marketing, Intern at Tucows

Supported execution and optimization of paid social campaigns across Meta (Facebook/Instagram), Google Ads, and LinkedIn; assisted with audience analysis, creative performance review, and spend reallocation. Monitored key performance metrics (CTR, CPC, impressions, conversions); contributed to optimization decisions that resulted in a 10% lift in CTR. Assisted with audience targeting and placement performance analysis; supported budget shifts toward efficient placements. Supported migration from Universal Analytics to GA4, implementing tracking updates and deploying custom Google Tag Manager (GTM) tags. Supported the transition to HubSpot Marketing Hub by consolidating forms and email workflows.