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Dynamic marketing professional specializing in digital strategy, influencer marketing, and content creation. Experienced in building brand growth and engagement through innovative campaigns, strategic planning, and hands-on community management across multiple platforms. Drives measurable results with a strong focus on brand consistency. Skilled in managing influencer collaborations end-to-end, planning and publishing content calendars, and analyzing campaign performance to inform ongoing strategy and optimization.…Dynamic marketing professional specializing in digital strategy, influencer marketing, and content creation. Experienced in building brand growth and engagement through innovative campaigns, strategic planning, and hands-on community management across multiple platforms. Drives measurable results with a strong focus on brand consistency. Skilled in managing influencer collaborations end-to-end, planning and publishing content calendars, and analyzing campaign performance to inform ongoing strategy and optimization.

Chara Theodoulou

Digital Marketer, Influencer Marketing Manager, Content Producer, +2

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Dynamic marketing professional specializing in digital strategy, influencer marketing, and content creation. Experienced in building brand growth and engagement through innovative campaigns, strategic planning, and hands-on community management across multiple platforms. Drives measurable results with a strong focus on brand consistency. Skilled in managing influencer collaborations end-to-end, planning and publishing content calendars, and analyzing campaign performance to inform ongoing strategy and optimization.…Dynamic marketing professional specializing in digital strategy, influencer marketing, and content creation. Experienced in building brand growth and engagement through innovative campaigns, strategic planning, and hands-on community management across multiple platforms. Drives measurable results with a strong focus on brand consistency. Skilled in managing influencer collaborations end-to-end, planning and publishing content calendars, and analyzing campaign performance to inform ongoing strategy and optimization.

Available to hire

Dynamic marketing professional specializing in digital strategy, influencer marketing, and content creation. Experienced in building brand growth and engagement through innovative campaigns, strategic planning, and hands-on community management across multiple platforms.

Drives measurable results with a strong focus on brand consistency. Skilled in managing influencer collaborations end-to-end, planning and publishing content calendars, and analyzing campaign performance to inform ongoing strategy and optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Greek, Modern

Fluent

English

Intermediate

Work Experience

Content & Influencer Marketing Specialist at Telia & Pavla BBDO

June 1, 2025 - Present

Create engaging digital content (TikToks, Reels, Stories, photos, visual assets) tailored to each client’s brand tone and marketing objectives. Manage community engagement for 20+ brands by responding to comments and messages. Develop and coordinate influencer marketing campaigns from briefing and influencer selection to content coordination and delivery, ensuring creative consistency and measurable results. Maintain daily communication with influencers to handle inquiries and confirm deliverables. Plan and execute digital campaigns aligned with KPIs for awareness, engagement, and conversions. Develop content calendars, manage scheduling and publishing, monitor performance metrics, and provide insights on influencer engagement, reach, KPIs, and ROI. Collaborate with internal creative/strategy/account teams and external partners to ensure consistent brand communication, and contribute ideas during brainstorming sessions for activations and large-scale campaigns for major clients.

PR, Digital and Influencer Marketing Assistant at Telia & Pavla BBDO

June 1, 2024 - May 31, 2025

Support PR activations and brand campaigns for major clients including Mars brands, Under Armour, and Puma by contributing creative concepts and assisting execution. Handle community management for 30+ brands by engaging with followers and responding to comments and messages across multiple platforms. Assist influencer campaign management from strategy and outreach to content creation and execution. Coordinate daily influencer communications to manage relationships, answer inquiries, and ensure high-quality deliverables. Contribute to digital strategy development to drive awareness and engagement. Create and manage client content calendars and oversee content scheduling and publishing for campaign rollouts. Monitor campaign performance metrics and adjust strategies as needed. Prepare performance reports covering media coverage, influencer engagement, and ROI, and coordinate with internal and external partners to maintain consistent branding.

Social Media Manager at F-Design

June 1, 2023 - April 30, 2024

Manage community engagement by interacting with followers, responding to messages, and supporting brand loyalty. Create and execute social media strategies and digital campaigns for high-end brands in hospitality and lifestyle. Plan and maintain content calendars across platforms to ensure alignment with brand goals. Collaborate with clients such as Nammos Mykonos to deliver tailored campaigns and social presence. Write brand-aligned copy for posts, ads, and promotional content. Create and edit TikTok videos for luxury hotels and hospitality brands. Work with internal design teams, photographers, and videographers to produce high-quality content, curate and publish across Instagram, Facebook, TikTok, and LinkedIn, and apply analytics insights to refine content strategy.

Digital Marketing Intern at Business Config Lda

February 14, 2022 - Present

Coordinate and communicate with other departments. Work with HubSpot and website platforms (WordPress, Shopify, e-commerce). Support website and directory submissions, and perform Pinterest social bookmarking activities.

Freelance / Digital Marketing Junior Intern at Darkpony Ltd

June 4, 2021 - August 14, 2021

Interact daily with customers and support cross-department coordination. Work under pressure while contributing to marketing materials (blogs and project brochures). Earned Google Ads certification and HubSpot-related certifications.