Chara Theodoulou

Create engaging digital content (TikToks, Reels, Stories, photos, visual assets) tailored to each client’s brand tone and marketing objectives. Manage community engagement for 20+ brands by responding to comments and messages. Develop and coordinate influencer marketing campaigns from briefing and influencer selection to content coordination and delivery, ensuring creative consistency and measurable results. Maintain daily communication with influencers to handle inquiries and confirm deliverables. Plan and execute digital campaigns aligned with KPIs for awareness, engagement, and conversions. Develop content calendars, manage scheduling and publishing, monitor performance metrics, and provide insights on influencer engagement, reach, KPIs, and ROI. Collaborate with internal creative/strategy/account teams and external partners to ensure consistent brand communication, and contribute ideas during brainstorming sessions for activations and large-scale campaigns for major clients.

Support PR activations and brand campaigns for major clients including Mars brands, Under Armour, and Puma by contributing creative concepts and assisting execution. Handle community management for 30+ brands by engaging with followers and responding to comments and messages across multiple platforms. Assist influencer campaign management from strategy and outreach to content creation and execution. Coordinate daily influencer communications to manage relationships, answer inquiries, and ensure high-quality deliverables. Contribute to digital strategy development to drive awareness and engagement. Create and manage client content calendars and oversee content scheduling and publishing for campaign rollouts. Monitor campaign performance metrics and adjust strategies as needed. Prepare performance reports covering media coverage, influencer engagement, and ROI, and coordinate with internal and external partners to maintain consistent branding.

Manage community engagement by interacting with followers, responding to messages, and supporting brand loyalty. Create and execute social media strategies and digital campaigns for high-end brands in hospitality and lifestyle. Plan and maintain content calendars across platforms to ensure alignment with brand goals. Collaborate with clients such as Nammos Mykonos to deliver tailored campaigns and social presence. Write brand-aligned copy for posts, ads, and promotional content. Create and edit TikTok videos for luxury hotels and hospitality brands. Work with internal design teams, photographers, and videographers to produce high-quality content, curate and publish across Instagram, Facebook, TikTok, and LinkedIn, and apply analytics insights to refine content strategy.