I am a Multimedia Marketing and Design Specialist with a passion for character-forward illustration, original mascot design, and tactile print projects. My design philosophy balances creative flair with technical precision, exploring clean vector geometry, minimalist composition, and intentional color theory. I focus on creating a distinct mood and meaningful visual narrative, intentionally avoiding loud or overly corporate gimmicks to deliver thoughtful, aesthetically aware design. Driven by a collaborative spirit, I thrive when partnering with brands that value community, social spaces, and the intersection of physical and digital artistry. Because of my extensive background working directly with print production floors, I don't just design beautiful illustrations on a screen; I understand exactly how to engineer optimized vector assets so they translate flawlessly to physical objects, custom wordmarks, and packaging textures like coffee sleeves.…

Charlee Krieg

I am a Multimedia Marketing and Design Specialist with a passion for character-forward illustration, original mascot design, and tactile print projects. My design philosophy balances creative flair with technical precision, exploring clean vector geometry, minimalist composition, and intentional color theory. I focus on creating a distinct mood and meaningful visual narrative, intentionally avoiding loud or overly corporate gimmicks to deliver thoughtful, aesthetically aware design. Driven by a collaborative spirit, I thrive when partnering with brands that value community, social spaces, and the intersection of physical and digital artistry. Because of my extensive background working directly with print production floors, I don't just design beautiful illustrations on a screen; I understand exactly how to engineer optimized vector assets so they translate flawlessly to physical objects, custom wordmarks, and packaging textures like coffee sleeves.…

Available to hire

I am a Multimedia Marketing and Design Specialist with a passion for character-forward illustration, original mascot design, and tactile print projects. My design philosophy balances creative flair with technical precision, exploring clean vector geometry, minimalist composition, and intentional color theory. I focus on creating a distinct mood and meaningful visual narrative, intentionally avoiding loud or overly corporate gimmicks to deliver thoughtful, aesthetically aware design.

Driven by a collaborative spirit, I thrive when partnering with brands that value community, social spaces, and the intersection of physical and digital artistry. Because of my extensive background working directly with print production floors, I don’t just design beautiful illustrations on a screen; I understand exactly how to engineer optimized vector assets so they translate flawlessly to physical objects, custom wordmarks, and packaging textures like coffee sleeves.

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Language

English
Fluent

Work Experience

Multimedia Marketing & Design Specialist at Newman Signs
June 9, 2025 - Present
Oversee social media accounts and email marketing campaigns to boost brand engagement. Enhanced Newman Print Shopify site through SEO and Google Analytics for improved search visibility. Create impactful print and digital materials, including catalogs and Google Ads, managing projects from concept to deployment. Drove brand growth through strategic social media management. Optimized website for SEO, increasing search visibility. Developed engaging print collateral, enhancing marketing efforts.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    Editorial Illustration & Layout: "Toad-ally Depressed" Self Published Zine
    An original, self-published comic zine exploring the internal landscape of stress, anxiety, and daily mental health struggles through a relatable and expressive toad character. This project balances raw, emotional narrative illustration with the technical challenges of multi-page editorial layout and print production. Design Strategy & Execution Character Design & Visual Pacing: Developed an expressive, original toad character to anchor the narrative. Across the panels, color psychology begins with stark, flat tones that mirrors the masking of daily emotional fatigue. As the narrative progresses, the colors become more dark and overwhelming with gradients that present moments of spiraling and a sense of feeling every intense emotion at once. Expressive Typography: Rather than using using static text, the typography functions as an illustrative element. Type paths were manually warped and distorted to mimic the physical sensation of an emotional spiral, drawing the viewers eyer through the swirling background vortex. Grid & Layout Constraints: Designed with careful attention to panel composition and negative space. Text blocks were structured using bold, impactful display fonts to establish immediate visual hierarchy against the character art. graphicdesigner illustrator…
    Identity & Logo Design: Purrfect Haven Cat Shelter
    A comprehensive visual identity and branding suite developed for Purrfect Haven Cat Shelter. The project features a distinct, welcoming illustrative mascot and an integrated brand asset system designed to build community connection, drive adoptions, and establish a memorable presence across both digital platforms and physical marketing collateral. Design Strategy & Execution Mascot & Character Development: Designed an expressive, friendly black cat character as the central brand anchor to challenge negative superstitions and create an immediate emotional bond with the audience. Typography & Hierarchy: Paired the central illustration with an elegant, arched display typeface for the main brand name to convey safety and shelter, supported by a clean, modern sans-serif sub-headline for crispy legibility. Color Strategy: Developed an intentional color system utilizing warm, inviting tones alongside the bold contrast of the mascot, ensuring the brand feels energetic, comforting, and highly visible in marketing materials. branding graphicdesigner illustrator designer…
    Visual Identity & Print: Coffee & Bagels
    A vibrant, abstract vector illustration and visual identity designed for a modern cafe environment. This project explores the design of impactful poster artwork relying strictly on flat vector geometry and hard shadows to build depth and form. Design Strategy & Execution Vector Form & Composition: Developed a dynamic, aerial view perspective layout utilizing overlapping circular shapes to guide the viewer's eye through the canvas. Intricate details, like the delicate latte art, provide a sharp focal point against the broad, flat color blocks. Advanced Color Theory: Curated a retro-modern, high-contrast color scheme. By pairing saturated complementary tones, the artwork achieves an immediate, head-turning visual impact suitable for fast-paced environments. Stylized Minimalism: Stripped away unnecessary linework to focus entirely on silhouette, shape-building, and vector crispness.…