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Freelance presentation designer with 7+ years' experience turning complex data and business narratives into clear, persuasive decks for global brands. Background as a Senior Insights Consultant means I don't just design slides - I understand what makes an executive audience care, having presented directly to senior stakeholders and shaped strategies that drove >SGD 3M in revenue growth. I specialize in translating dense qualitative and quantitative material into visually clean, story-driven presentations for pitches, go-to-market plans, and board updates.…Freelance presentation designer with 7+ years' experience turning complex data and business narratives into clear, persuasive decks for global brands. Background as a Senior Insights Consultant means I don't just design slides - I understand what makes an executive audience care, having presented directly to senior stakeholders and shaped strategies that drove >SGD 3M in revenue growth. I specialize in translating dense qualitative and quantitative material into visually clean, story-driven presentations for pitches, go-to-market plans, and board updates.

Charlene Adrienne Wee

Marketing Strategist, Marketing Consultant, Brand Strategist, +2

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Freelance presentation designer with 7+ years' experience turning complex data and business narratives into clear, persuasive decks for global brands. Background as a Senior Insights Consultant means I don't just design slides - I understand what makes an executive audience care, having presented directly to senior stakeholders and shaped strategies that drove >SGD 3M in revenue growth. I specialize in translating dense qualitative and quantitative material into visually clean, story-driven presentations for pitches, go-to-market plans, and board updates.…Freelance presentation designer with 7+ years' experience turning complex data and business narratives into clear, persuasive decks for global brands. Background as a Senior Insights Consultant means I don't just design slides - I understand what makes an executive audience care, having presented directly to senior stakeholders and shaped strategies that drove >SGD 3M in revenue growth. I specialize in translating dense qualitative and quantitative material into visually clean, story-driven presentations for pitches, go-to-market plans, and board updates.

Available to hire

Freelance presentation designer with 7+ years’ experience turning complex data and business narratives into clear, persuasive decks for global brands. Background as a Senior Insights Consultant means I don’t just design slides - I understand what makes an executive audience care, having presented directly to senior stakeholders and shaped strategies that drove >SGD 3M in revenue growth. I specialize in translating dense qualitative and quantitative material into visually clean, story-driven presentations for pitches, go-to-market plans, and board updates.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Senior Consultant at Kantar

January 1, 2019 - Present

Led strategic insights and research initiatives across global and regional clients, translating survey and qualitative data into business-critical recommendations delivered through executive presentations. Managed end-to-end market research including survey design, fieldwork, analysis, and deck delivery across multiple markets, combining quantitative and qualitative methods. Built executive-level reports and narrative-driven decks synthesising findings from focus groups and ethnographic research. Managed global brand tracking and ad hoc research for Danone, Bayer, L’Oréal, and Nestlé with consistent slide standards across tracker waves. Led regional creative and campaign effectiveness research for L’Oréal, Nestlé Purina, Zespri, and Johnson & Johnson, informing marketing ROI and campaign decisions. Partnered with Client Partnerships, Brand, Media, and Analytics teams to align insight narratives with business priorities and support revenue growth and renewals. Mentored 2–3 ana

Creative Marketing Associate at Apple

January 1, 2018 - January 1, 2019

Adapted global creative assets and marketing materials for local market use across the SEA channel Marcomms team. Ensured consistency with brand-standard visual guidelines at scale to support regional marketing execution.

Fieldwork Research Executive at Assembled

January 1, 2018 - January 1, 2019

Supported qualitative and ethnographic research programs for clients including Unilever and Grab, ensuring high-quality data collection feeding into downstream insight decks. Organised and led 20+ focus groups by coordinating moderators, participants, and senior client stakeholders. Contributed to qualitative insight generation through on-ground observation and synthesis, later structured into client-facing presentations.