Creative mind with a technical background. I turn complex information into simple, clear and engaging visual solutions, spanning graphic design and creative direction through to marketing and engineering. I’ve worked with clients across Europe, the Middle East and Africa (e.g., L’Oréal, Adidas, HP, ZARA, LVMH), creatively directed a national tour with 30,000+ attendees, and focus on brand impact supported by performance analysis.

CARLOS MONTESDEOCA JORGE

Creative mind with a technical background. I turn complex information into simple, clear and engaging visual solutions, spanning graphic design and creative direction through to marketing and engineering. I’ve worked with clients across Europe, the Middle East and Africa (e.g., L’Oréal, Adidas, HP, ZARA, LVMH), creatively directed a national tour with 30,000+ attendees, and focus on brand impact supported by performance analysis.

Available to hire

Creative mind with a technical background. I turn complex information into simple, clear and engaging visual solutions, spanning graphic design and creative direction through to marketing and engineering.

I’ve worked with clients across Europe, the Middle East and Africa (e.g., L’Oréal, Adidas, HP, ZARA, LVMH), creatively directed a national tour with 30,000+ attendees, and focus on brand impact supported by performance analysis.

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Language

English
Fluent
French
Advanced
Catalan; Valencian
Beginner
Spanish; Castilian
Fluent

Work Experience

Graphic Designer & Account Strategist at Criteo
January 1, 2025 - Present
Graphic design and performance marketing/commercial strategy for Iberia markets (Spain and Portugal), combining visual direction with brand performance analysis for clients including L’Oréal and PUIG. Supported results include €2M investment and +52% YoY growth for L’Oréal Spain.
Account Strategist at Criteo
January 1, 2025 - Present
Commercial management, brand analytics and graphic design services for leading companies such as L’Oréal and PUIG in the Spanish and Portuguese markets.
Account Strategist: Spain at Criteo
January 1, 2025 - Present
Responsible for commercial management, brand analytics, and graphic design services for top brands in the Spanish and Portuguese markets, achieving significant growth.
Graphic Designer & Account Strategist at Criteo
January 1, 2024 - January 1, 2025
Graphic design and performance marketing/commercial strategy for the Netherlands across e-commerce platforms Wehkamp and Kruidvat. Worked with brands including Adidas, Puma, We Europe, G-Star RAW, P&G, Unilever, Beiersdorf, Bayer and Henkel. Achieved strong upsells and growth outcomes such as +50% YoY on Wehkamp, +293% YoY on Kruidvat, and +650% YoY for Johnson & Johnson NL.
Account Strategist at Criteo
January 1, 2024 - January 1, 2025
Commercial management, brand analytics and graphic design services for brands such as Adidas, Puma, We Europe or G-Star RAW.
Account Strategist: Netherlands at Criteo
January 1, 2024 - December 31, 2025
Focused on commercial management and brand analytics for brands like Adidas and Puma, leading successful campaigns with measurable outcomes.
Creative Director at Locamente Factory S.L.
January 1, 2023 - December 31, 2023
Led the conceptual development and production of visuals for a national tour of Drag Race España, attracting a large audience.
Digital Design Intern at Criteo
January 1, 2023 - December 31, 2024
Created high-quality digital products for clients across Europe, focusing on visuals that fit the corporate image and enhance marketing campaigns.
Graphic Designer at Óscar Mariné
January 1, 2022 - December 31, 2023
Worked alongside the renowned designer to manage graphic design and social media efforts, significantly increasing engagement.
Graphic Designer at Universidad Complutense de Madrid
January 1, 2021 - December 31, 2021
Contributed to various design projects to enhance the university's branding and marketing initiatives.
Freelance Designer at Freelance
January 1, 2020 - Present
Parallel freelance graphic design and branding services, covering communication, creative direction and social media deliverables for clients including La Huella Workout Club Barcelona, Vivien Déniz, Vega de Agua and Mara Bravo, among others.
Freelance Designer at Self-Employed
January 1, 2020 - Present
Creative services for clients like La Huella Workout Club Barcelona, Vivien Déniz, Vega de Agua, Mara Bravo, etc.
Freelance Designer at Various Clients
January 1, 2020 - Present
Creative services for clients including La Huella Workout Club, Vivien Déniz, Vega de Agua, and Mara Bravo.
Freelance Designer
January 1, 2020 - Present
Providing creative services for clients like La Huella Workout Club Barcelona, Vivien Déniz, and others. My role encompasses various design projects that align with client needs and brand identity.
Industrial Engineering Intern at Global Salcai Utinsa
January 1, 2018 - January 1, 2018
Engineering Intern at Global Salcai Utinsa
January 1, 2018 - December 31, 2018
Assisted in engineering projects that focused on improving industrial efficiency and organization.
Engineering Intern at Instituto Universitario de Sistemas Inteligentes y Aplicaciones Numéricas (ULPGC)
January 1, 2017 - January 1, 2018
Engineering Intern at Instituto Universitario de Sistemas Inteligentes y Aplicaciones Numéricas
January 1, 2017 - December 31, 2018
Engineering Intern at Instituto Universitario de Sistemas Inteligentes y Aplicaciones Numéricas Internship ULPGC
January 1, 2017 - December 31, 2018
Gained hands-on experience in systems intelligence and applied numerical methods.
Team Coordinator at Servicios Canarios de Traducciones y Congresos
January 1, 2017 - December 31, 2019
Led a team to provide exceptional translation and event coordination services, ensuring effective communication and satisfaction.

Education

Design Degree at Universidad Complutense de Madrid
January 1, 2019 - December 31, 2019
Design Degree at Universitat de Barcelona
January 1, 2022 - December 31, 2023
Engineering in Industrial Organization Degree at Universidad de Las Palmas
January 1, 2014 - December 31, 2014
Humanitarian Aid at European Union, Bioforce
January 1, 2026 - May 25, 2026
Design Degree at Universidad Complutense de Madrid
January 1, 2019 - December 31, 2019
Design Degree at Universitat de Barcelona
January 1, 2022 - January 1, 2023
Engineering in Industrial Organization Degree at Universidad de Las Palmas
January 1, 2014 - December 31, 2014
Humanitarian Aid at European Union, Bioforce
January 1, 2026 - May 25, 2026
Design Degree at Universidad Complutense de Madrid
January 1, 2019 - December 31, 2019
Design Degree at Universitat de Barcelona
January 1, 2022 - January 1, 2023
Engineering in Industrial Organization Degree at Universidad de Las Palmas
January 1, 2014 - December 31, 2014
Humanitarian Aid at European Union, Bioforce
January 1, 2026 - June 30, 2026
Design Bachelor at Universidad Complutense de Madrid
January 1, 2019 - January 1, 2023
Design Bachelor at Universitat de Barcelona
January 1, 2022 - January 1, 2023
Industrial Organisation Engineering Bachelor at Universidad de Las Palmas
January 1, 2014 - January 1, 2018
Humanitarian Aid at Bioforce Humanitarian Aid
January 1, 2025 - January 1, 2026

Qualifications

MBA
January 1, 2017 - May 25, 2026
Protocol
January 1, 2018 - May 25, 2026
Leisure and Free Time Monitor
January 1, 2021 - May 25, 2026
MBA
January 1, 2017 - May 25, 2026
Protocol
January 1, 2018 - May 25, 2026
Leisure and Free Time Monitor
January 1, 2021 - May 25, 2026
MBA
January 1, 2017 - June 30, 2026
Protocol
January 1, 2018 - June 30, 2026
Leisure and Free Time Monitor
January 1, 2021 - June 30, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education, Consumer Goods, Healthcare, Retail, Computers & Electronics