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Hi, I’m Charles Linnane—a Senior Data Analyst focused on marketing and recruitment analytics with extensive experience in GA4, SQL, Adverity, and enterprise BI tools. I specialize in full-funnel tracking, campaign measurement, data pipeline automation and dashboard development for multi-channel, multi-market clients. I’m a trusted, client-facing analyst with a strong emphasis on data quality, scalability and insight-led decision making. In my roles, I’ve led onboarding and data strategy for recruitment marketing, built real-time dashboards in Tableau, Looker Studio and Power BI, and architected Adverity pipelines consolidating 20+ data sources. I’m passionate about turning complex data into actionable insight that drives business outcomes.…Hi, I’m Charles Linnane—a Senior Data Analyst focused on marketing and recruitment analytics with extensive experience in GA4, SQL, Adverity, and enterprise BI tools. I specialize in full-funnel tracking, campaign measurement, data pipeline automation and dashboard development for multi-channel, multi-market clients. I’m a trusted, client-facing analyst with a strong emphasis on data quality, scalability and insight-led decision making. In my roles, I’ve led onboarding and data strategy for recruitment marketing, built real-time dashboards in Tableau, Looker Studio and Power BI, and architected Adverity pipelines consolidating 20+ data sources. I’m passionate about turning complex data into actionable insight that drives business outcomes.

Charles Linnane

Data Analyst, Data Scientist, Marketing Analyst, +1

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Hi, I’m Charles Linnane—a Senior Data Analyst focused on marketing and recruitment analytics with extensive experience in GA4, SQL, Adverity, and enterprise BI tools. I specialize in full-funnel tracking, campaign measurement, data pipeline automation and dashboard development for multi-channel, multi-market clients. I’m a trusted, client-facing analyst with a strong emphasis on data quality, scalability and insight-led decision making. In my roles, I’ve led onboarding and data strategy for recruitment marketing, built real-time dashboards in Tableau, Looker Studio and Power BI, and architected Adverity pipelines consolidating 20+ data sources. I’m passionate about turning complex data into actionable insight that drives business outcomes.…Hi, I’m Charles Linnane—a Senior Data Analyst focused on marketing and recruitment analytics with extensive experience in GA4, SQL, Adverity, and enterprise BI tools. I specialize in full-funnel tracking, campaign measurement, data pipeline automation and dashboard development for multi-channel, multi-market clients. I’m a trusted, client-facing analyst with a strong emphasis on data quality, scalability and insight-led decision making. In my roles, I’ve led onboarding and data strategy for recruitment marketing, built real-time dashboards in Tableau, Looker Studio and Power BI, and architected Adverity pipelines consolidating 20+ data sources. I’m passionate about turning complex data into actionable insight that drives business outcomes.

Available to hire

Hi, I’m Charles Linnane—a Senior Data Analyst focused on marketing and recruitment analytics with extensive experience in GA4, SQL, Adverity, and enterprise BI tools. I specialize in full-funnel tracking, campaign measurement, data pipeline automation and dashboard development for multi-channel, multi-market clients. I’m a trusted, client-facing analyst with a strong emphasis on data quality, scalability and insight-led decision making.

In my roles, I’ve led onboarding and data strategy for recruitment marketing, built real-time dashboards in Tableau, Looker Studio and Power BI, and architected Adverity pipelines consolidating 20+ data sources. I’m passionate about turning complex data into actionable insight that drives business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Data Analyst at Penna & Stafford Long

June 1, 2024 - Present

Lead analyst for client onboarding, data strategy and end-to-end campaign measurement across recruitment marketing. Own full-funnel user journey tracking from Floodlights and trackers to data processing and conversion visualization in Tableau, Looker Studio and Power BI. Manage and troubleshoot conversions across Meta Ads, Google Ads, Campaign Manager and DV360 for accurate cross-channel reporting. Develop and maintain automated, real-time dashboards for 10+ major clients across Paid Search, Paid Social and Programmatic. Architect and maintain Adverity data pipelines consolidating 20+ data sources with validation checks to ensure data accuracy and a single source of truth.

Business Intelligence Executive at Assembly Global

September 1, 2021 - June 1, 2024

Key member of a client-facing BI team, designing cross-channel reporting solutions and integrating data from Google Analytics, Google Ads and Microsoft Ads for multiple clients, including leading European fashion brands. Delivered SQL-driven analysis and performance visualization using Power BI, GA4 and other reporting tools to support weekly, monthly and quarterly business reviews. Led analytics initiatives such as a Share of Search dashboard for a large international diamond exporter and conducted GA4 audits guiding analytics migrations and optimization.

Work Experience Participant at Avanade (Training Program)

April 1, 2017 - May 1, 2017

Two-week training and work experience course with Avanade. Worked with teams to understand business operations and workstreams.

Volunteer at Prospect House

September 1, 2016 - July 1, 2017

Volunteering: operated the till and helped with daily shop running.