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I'm a full-stack Digital Marketing Manager with 10 years’ experience specialising in B2B SaaS. I'm passionate about driving measurable growth across the full funnel - from PPC and paid social to CRM, SEO, email marketing and website optimisation. I thrive on transforming complex, multi-stakeholder customer journeys and lengthy sales cycles into actionable insights that fuel pipeline acceleration and revenue growth. Whether it’s building high-performing campaigns, creating automated workflows, scaling with AI, or aligning sales and marketing teams, I focus on delivering scalable, repeatable results. If you're looking for the perfect blend of strategy and hands-on growth, with an emphasis on data-driven insights to accelerate MQL generation, let’s connect. I’m always open to discussing how I can help ambitious B2B SaaS companies reach their growth marketing goals.…I'm a full-stack Digital Marketing Manager with 10 years’ experience specialising in B2B SaaS. I'm passionate about driving measurable growth across the full funnel - from PPC and paid social to CRM, SEO, email marketing and website optimisation. I thrive on transforming complex, multi-stakeholder customer journeys and lengthy sales cycles into actionable insights that fuel pipeline acceleration and revenue growth. Whether it’s building high-performing campaigns, creating automated workflows, scaling with AI, or aligning sales and marketing teams, I focus on delivering scalable, repeatable results. If you're looking for the perfect blend of strategy and hands-on growth, with an emphasis on data-driven insights to accelerate MQL generation, let’s connect. I’m always open to discussing how I can help ambitious B2B SaaS companies reach their growth marketing goals.

Charley Ivill

Marketing Strategist, Digital Marketer, PPC Manager

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I'm a full-stack Digital Marketing Manager with 10 years’ experience specialising in B2B SaaS. I'm passionate about driving measurable growth across the full funnel - from PPC and paid social to CRM, SEO, email marketing and website optimisation. I thrive on transforming complex, multi-stakeholder customer journeys and lengthy sales cycles into actionable insights that fuel pipeline acceleration and revenue growth. Whether it’s building high-performing campaigns, creating automated workflows, scaling with AI, or aligning sales and marketing teams, I focus on delivering scalable, repeatable results. If you're looking for the perfect blend of strategy and hands-on growth, with an emphasis on data-driven insights to accelerate MQL generation, let’s connect. I’m always open to discussing how I can help ambitious B2B SaaS companies reach their growth marketing goals.…I'm a full-stack Digital Marketing Manager with 10 years’ experience specialising in B2B SaaS. I'm passionate about driving measurable growth across the full funnel - from PPC and paid social to CRM, SEO, email marketing and website optimisation. I thrive on transforming complex, multi-stakeholder customer journeys and lengthy sales cycles into actionable insights that fuel pipeline acceleration and revenue growth. Whether it’s building high-performing campaigns, creating automated workflows, scaling with AI, or aligning sales and marketing teams, I focus on delivering scalable, repeatable results. If you're looking for the perfect blend of strategy and hands-on growth, with an emphasis on data-driven insights to accelerate MQL generation, let’s connect. I’m always open to discussing how I can help ambitious B2B SaaS companies reach their growth marketing goals.

Available to hire

I’m a full-stack Digital Marketing Manager with 10 years’ experience specialising in B2B SaaS. I’m passionate about driving measurable growth across the full funnel - from PPC and paid social to CRM, SEO, email marketing and website optimisation.

I thrive on transforming complex, multi-stakeholder customer journeys and lengthy sales cycles into actionable insights that fuel pipeline acceleration and revenue growth. Whether it’s building high-performing campaigns, creating automated workflows, scaling with AI, or aligning sales and marketing teams, I focus on delivering scalable, repeatable results.

If you’re looking for the perfect blend of strategy and hands-on growth, with an emphasis on data-driven insights to accelerate MQL generation, let’s connect. I’m always open to discussing how I can help ambitious B2B SaaS companies reach their growth marketing goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

PPC Lead at ISMS.online

May 31, 2025 - July 24, 2025

Directed a £400k+ budget multi-region PPC and paid social strategy (EMEA, APAC, AMER). Increased PPC ROI by 67% and reduced cost per deal by 31% within four months. Leveraged CRM data to improve PPC MQL-to-booked-demo rate by 105%, and MQL-to-closed rate by 350%. Launched a full-funnel, intent-based LinkedIn Ads strategy, utilising ZoomInfo to increase CTRs. Developed and A/B tested Ideal Customer Profile-led ad messaging and landing page value propositions. Implemented AI-powered ChatGPT workflows for scalable ad and landing page personalisation.

PPC Lead & PPC Specialist at YuLife

November 30, 2023 - July 24, 2025

Led the performance marketing team, overseeing a direct report and a freelancer. Managed £1.7M+ budget (UK, US, SA), generating a seven-figure quarterly pipeline. Expanded into new markets (US, SA) and scaled paid search, driving 827% growth in MQLs. Accelerated enterprise pipeline velocity using account-based marketing (ABM). Enhanced funnel efficiency by advising on HubSpot lead scoring and lead nurture workflows. Built robust HubSpot dashboards, enabling reliable reporting, measurement and forecasting (CAC, LTV etc.). Strengthened attribution and reporting with UTMs and offline conversion tracking. Automated LinkedIn Ads funnels using target sales lists, lead scoring and intent data (Cognism, 6Sense). Managed an external SEO agency and guided website, landing page, UX and CRO initiatives. Identified growth opportunities through keyword research, competitor research and market analysis. Ensured strategic alignment between business goals, GTM plans and OKRs. Collaborated closely with

Paid Media Consultant at Common Ground

September 30, 2021 - July 24, 2025

Managed paid media across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads. Created SEM (PPC & SEO) alignment, consistently met KPIs and reported performance via Looker. Delivered results in e-commerce, education, property, retail, software, travel, and wellness (UK, FR, AU).

Digital Advertising Specialist, Search & Social Executive, Search & Social Assistant at MHR & MHR Analytics

April 30, 2021 - July 24, 2025

Expanded demand generation efforts using PPC (search, display and video) and paid social campaigns. Increased brand awareness through social media management and community building. Directed website development, SEO and UX projects, improving CVRs, search rankings and traffic. Project-managed a complex multi-website migration, ensuring minimal business disruption. Supported international expansion with tailored localised campaigns (US, IE). Managed relationships with an external website development agency and brand agency.

Social Media Content Executive at Hudgell Solicitors & We Buy Any Files

May 31, 2018 - July 24, 2025

Boosted brand awareness through organic and paid social media strategies. Supported email, content, design and events. Additionally, producing photo and video content. Managed internal communications and print collateral, maintaining brand consistency.

Digital Communications Coordinator at Hull University Union

May 31, 2017 - July 24, 2025

Led a small digital team to deliver integrated paid and organic social campaigns. Designed email marketing campaigns for a 19,000+ subscriber base using Mailchimp. Maintained and updated website content and HTML/CSS templates to improve UX. Shot and edited video content and event photography for promotional use.