Hi there, I’d love to be considered for this illustration project — it aligns perfectly with my skills, style range, and my genuine appreciation for Middle Eastern culture and visual storytelling. As a Muslim, half-English, half-Egyptian creative, I have a natural connection to the region, its people, and its nuances, which I bring respectfully and authentically into my work. My design approach is bold, dynamic, and culturally attuned. I’m an exceptionally versatile illustrator, able to work across editorial styles, detailed digital painting, and strong graphic illustration, ensuring the final artwork is both visually striking and technically refined for high-quality production. I communicate clearly, work efficiently to deadlines, and always aim for work that feels meaningful, relevant, and beautifully crafted. My portfolio is attached to this application and showcases the range and quality I deliver. I’d love to collaborate and help bring this idea to life. Warm regards, Charlie Abbas Freelance Senior Brand Architect and Illustrator

Charlie Abbas

Hi there, I’d love to be considered for this illustration project — it aligns perfectly with my skills, style range, and my genuine appreciation for Middle Eastern culture and visual storytelling. As a Muslim, half-English, half-Egyptian creative, I have a natural connection to the region, its people, and its nuances, which I bring respectfully and authentically into my work. My design approach is bold, dynamic, and culturally attuned. I’m an exceptionally versatile illustrator, able to work across editorial styles, detailed digital painting, and strong graphic illustration, ensuring the final artwork is both visually striking and technically refined for high-quality production. I communicate clearly, work efficiently to deadlines, and always aim for work that feels meaningful, relevant, and beautifully crafted. My portfolio is attached to this application and showcases the range and quality I deliver. I’d love to collaborate and help bring this idea to life. Warm regards, Charlie Abbas Freelance Senior Brand Architect and Illustrator

Available to hire

Hi there,

I’d love to be considered for this illustration project — it aligns perfectly with my skills, style range, and my genuine appreciation for Middle Eastern culture and visual storytelling. As a Muslim, half-English, half-Egyptian creative, I have a natural connection to the region, its people, and its nuances, which I bring respectfully and authentically into my work. My design approach is bold, dynamic, and culturally attuned.

I’m an exceptionally versatile illustrator, able to work across editorial styles, detailed digital painting, and strong graphic illustration, ensuring the final artwork is both visually striking and technically refined for high-quality production. I communicate clearly, work efficiently to deadlines, and always aim for work that feels meaningful, relevant, and beautifully crafted.

My portfolio is attached to this application and showcases the range and quality I deliver. I’d love to collaborate and help bring this idea to life.

Warm regards,

Charlie Abbas
Freelance Senior Brand Architect and Illustrator

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Language

English
Fluent
Arabic
Beginner

Work Experience

Brand Architect & Creative Director at Chabba
May 1, 2024 - October 5, 2025
Freelance brand strategist and creative partnering with bold start-ups in health, wellness, and neurotech to shape brand identities and biofeedback-powered app experiences. Defined brand strategy frameworks to guide creative execution across multiple channels, translating complex health and neurotech concepts into intuitive brand narratives and visual systems that enhanced clarity and user experience. Directed external agencies to ensure alignment with brand strategy, technical requirements, and project milestones.
Senior Designer & Art Director at Hybrid
September 1, 2021 - April 30, 2024
Specialising in concept-led brand campaigns and films for the higher education sector; recognised at the 2025 European Transform Awards for standout work with the University of Bradford.
Midweight Designer at Ford Creative
September 1, 2019 - June 17, 2021
Contributed to campaigns and brand initiatives, collaborating with multidisciplinary teams and expanding Adobe Creative Suite proficiency.
Creative Designer & Game Artist at Escapology
June 1, 2018 - April 1, 2019
Created in-game assets and authentic props for a major US escape room franchise, alongside marketing materials, merchandise, and digital/print assets to enhance the player experience and brand identity.
Creative Designer at Entity Design
May 1, 2015 - August 6, 2018
Developed strong client relationships and a diverse portfolio, establishing my reputation and positioning myself for continued growth. Expanded my expertise in Adobe Creative Suite while working on a range of bespoke brand identity projects for start-ups and businesses across health and wellbeing, leisure and fitness, hospitality, and property sectors.

Education

BA Graphic Design & Illustration at De Montfort University
September 1, 2012 - May 1, 2015
Level 3 BTEC Foundation Diploma in Art & Design at Leicester College
September 1, 2011 - May 1, 2012

Qualifications

Art & Design Foundation Diploma
January 11, 2030 - November 16, 2025
BA Honours in Graphic Design & Illustration (2:1)
September 1, 2012 - May 1, 2015

Industry Experience

Education, Software & Internet, Gaming, Media & Entertainment, Healthcare, Travel & Hospitality, Other, Consumer Goods, Computers & Electronics, Professional Services
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