Available to hire
Hi, I’m Charlie Rowing, a freelance Social Media Consultant & Reporter/Host/Creator.
I’ve have 10 years’ experience in sports and I’ve worked with many leading brands such as Juventus FC and DAZN.
I’m a dual UK/EU citizen and I speak fluent Italian and conversational Spanish in addition to my native English.
Skills
Experience Level
Expert
Language
Italian
Fluent
Spanish; Castilian
Advanced
Work Experience
Fractional Chief Marketing Officer at Sport Value Tokens
August 2, 2024 - February 28, 2025Led the development and implementation of the marketing strategy to grow brand visibility, generate customer leads, engagement and conversion, with a strong focus on social media. Created and optimised tailored content and campaigns, while leveraging data to boost performance and ROI. Collaborated with partners and internal teams to align messaging and measure impact across channels.
Senior Social Media Manager at Myprotein
February 26, 2024 - May 31, 2024Directed Myprotein’s social media output across multiple product lines (Myprotein, Myprotein Lifting, Myprotein Kitchen, MP Activewear). Managed a team of direct and indirect reports, overseeing content planning, publishing and performance analytics to optimise reach and engagement.
Social Media Manager at Socios.com
January 9, 2023 - February 2, 2024Created and implemented the strategy for all Socios.com social accounts, defined tone-of-voice, championed UGC, and led campaigns and activations with partners. Managed a social media team, agencies, media publications and influencers; presented major activations.
Social Media/Digital Editor at Juventus Football Club
August 1, 2017 - December 31, 2022Daily management of Juventus’ international social media accounts and website to position the club as a global lifestyle brand. Produced content from training and events, collaborated with international editors and agencies on campaigns, and used social to drive business objectives and growth in key metrics. Also hosted live match reporting and inline content across platforms.
Web Content Editor at The University of Law
February 8, 2016 - July 21, 2017Web Content Editor: produced and edited web content, worked with CMS platforms and editors to ensure brand-consistent messaging, and supported content strategy across university channels.
Content Editor at Pinnacle Sports
April 18, 2012 - November 19, 2015Content Editor: created editorial assets, managed content calendars and collaborated with teams to deliver high-quality sports content.
Admin Assistant at Loxford School of Science & Technology
March 27, 2009 - April 13, 2012Admin Assistant: supported daily office operations, data entry and communications; partnered with teachers to support admin tasks.
Writer Internship at FootballFanCast
April 5, 2010 - September 24, 2010Writer Internship: contributed articles and content planning; gained experience in sports journalism and copy editing.
Phone Operator/Researcher at talkSPORT
March 27, 2009 - February 26, 2010Phone Operator/Researcher: provided data gathering and support for radio programming; assisted with research and fact-checking.
Education
FdA Journalism (Merit) at London College of Communication, University of the Arts
January 11, 2030 - July 1, 2009A Levels: Media Studies (B); English Literature (C); History (D) at Bexley Grammar School, Welling
January 11, 2030 - July 1, 2007Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services, Retail
Skills
Experience Level
Expert
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