Available to hire
I am Carlo Sima Miranda, an SEO, GEO, AEO & ASO Specialist with 9+ years of experience driving growth for U.S. and LATAM companies.
I specialize in SEO strategy, technical SEO, local SEO, content strategy, backlink strategy, and App Store Optimization, leveraging AI-driven approaches (AI Overviews - AIO, Generative Engine Optimization - GEO, Large Language Model SEO - LLM SEO) to boost visibility and search traffic.\n\nI’ve led cross-functional teams and collaborated with developers and designers to improve UX and rankings. I’m bilingual (English/Spanish) and skilled at scaling SaaS, fintech, blockchain/Web3, franchise, e-commerce, healthcare, telecom, real estate, automotive, and home services in both B2B and B2C environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
SEO Manager at OnTheMap – U.S. Digital Marketing Agency
October 1, 2024 - PresentLed technical audits, content optimization, and local SEO initiatives; supervised content teams and coordinated with developers/designers to improve UX and rankings. Achieved +46% organic clicks for Beach Locksmith with 79% of keywords ranking as SERP features; +5% for AllWin Conflict Resolution with 22 keywords ranking in AI citations.
International SEO Manager at Emidas – Digital Marketing Agency
September 30, 2024 - September 12, 2025Managed international SEO for fintech and franchise clients; delivered multi-brand growth across LATAM and UAE. Notable results include +230% organic clicks and +127% app installs for Bitso; +642% increase in 1st-page keywords for B2BinPay; significant gains for brands like Sonny’s BBQ, Gambino’s Pizza, Shredder Ski School, Huddle House, Funtopia, Sovita Chiropractic; +95% 1st-page rankings for UVirtual; improved Google Play rankings for UnDosTres.
SEO & ASO Manager at Manzana Verde – FoodTech & Wellness (LATAM)
February 28, 2022 - September 12, 2025Grew organic visibility across Peru & Mexico through SEO & ASO. Achievements include 53 keywords on Google's 1st page (31% in top 3); 44% of Google Play keywords in top 3 (Mexico), 74% in top 3 (Peru). Optimized web, Shopify, apps, blog, Google My Business, YouTube, and Pinterest.
Consultant at International Trade Centre (ITC)
December 31, 2021 - September 12, 2025Teacher/Consultant providing growth marketing guidance to ISIL, Zegel IPAE, Cibertec, and ADEX; supported capacity-building and marketing initiatives.
Growth Marketing Manager at Emidas
December 31, 2016 - September 12, 2025Early career role focused on growth marketing initiatives across the agency’s portfolio.
International SEO & ASO Manager at Emidas – Digital Marketing Agency
February 1, 2022 - September 30, 2024Drove +230% organic clicks and +127% app installs for Bitso; achieved +900% organic clicks across multiple franchise brands; generated +560% leads for Sonny’s BBQ and +231% leads for Shredder Ski School.
SEO & ASO Manager at Manzana Verde – FoodTech & Wellness (LATAM)
March 1, 2021 - February 28, 2022Ranked 53 keywords on Google’s 1st page (31% in top 3) and achieved 44% top-3 placement for Google Play keywords in Mexico and 74% in Peru; expanded organic visibility across Peru & Mexico through SEO & ASO, plus Shopify/Shop channel optimization.
Teacher/Consultant at ISIL, Zegel IPAE, Cibertec, ADEX
January 1, 2017 - December 31, 2022Lecturer and consultant across marketing and digital skills (2017–2022).
Education
Master's in Information Technology Management at Neumann Business School
January 1, 2020 - January 1, 2021MBA at National University of San Marcos
January 1, 2014 - January 1, 2016Bachelor's in Business Administration at University of San Martín de Porres
January 1, 1992 - January 1, 1998Master’s in Information Technology Management at Neumann Business School
January 1, 2020 - December 31, 2021MBA at National University of San Marcos
January 1, 2014 - December 31, 2016Bachelor’s in Business Administration at University of San Martín de Porres
January 1, 1992 - December 31, 1998Qualifications
App Store Optimization
January 1, 2022 - September 12, 2025Conversion Rate Optimization
January 1, 2022 - September 12, 2025Google Tag Manager
January 1, 2021 - September 12, 2025Advanced SEO
January 1, 2020 - September 12, 2025Project Management in Marketing
January 1, 2020 - September 12, 2025SEO in the era of search engines with AI
January 1, 2025 - February 12, 2026Prompt Engineering: Learn to talk to generative artificial intelligence
January 1, 2025 - February 12, 2026AI SEO Course 2025: From Zero to Page -One Results (AEO, GEO)
January 1, 2025 - February 12, 2026App Store Optimization
January 1, 2022 - February 12, 2026Conversion Rate Optimization
January 1, 2022 - February 12, 2026Google Tag Manager
January 1, 2021 - February 12, 2026Advanced SEO
January 1, 2020 - February 12, 2026Project Management in Marketing
January 1, 2020 - February 12, 2026Industry Experience
Software & Internet, Financial Services, Telecommunications, Retail, Media & Entertainment, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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