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I'm a creative and forward-thinking Digital Marketing professional with over eight years of experience specialising in content marketing, website management (CMS), branding, and multi-format content creation. I focus on storytelling and audience connection to produce engaging digital assets across websites, graphics, photography, and short-form video. I have led brand redesigns, inbound marketing initiatives post-rebrand, and improved alignment between marketing and sales through compelling client collateral. I thrive in collaborative environments and enjoy turning data-driven insights into memorable experiences that build brands and drive results.…I'm a creative and forward-thinking Digital Marketing professional with over eight years of experience specialising in content marketing, website management (CMS), branding, and multi-format content creation. I focus on storytelling and audience connection to produce engaging digital assets across websites, graphics, photography, and short-form video. I have led brand redesigns, inbound marketing initiatives post-rebrand, and improved alignment between marketing and sales through compelling client collateral. I thrive in collaborative environments and enjoy turning data-driven insights into memorable experiences that build brands and drive results.

Charlotte OConnor

Digital Marketer, Content Creator, Brand Designer, +2

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I'm a creative and forward-thinking Digital Marketing professional with over eight years of experience specialising in content marketing, website management (CMS), branding, and multi-format content creation. I focus on storytelling and audience connection to produce engaging digital assets across websites, graphics, photography, and short-form video. I have led brand redesigns, inbound marketing initiatives post-rebrand, and improved alignment between marketing and sales through compelling client collateral. I thrive in collaborative environments and enjoy turning data-driven insights into memorable experiences that build brands and drive results.…I'm a creative and forward-thinking Digital Marketing professional with over eight years of experience specialising in content marketing, website management (CMS), branding, and multi-format content creation. I focus on storytelling and audience connection to produce engaging digital assets across websites, graphics, photography, and short-form video. I have led brand redesigns, inbound marketing initiatives post-rebrand, and improved alignment between marketing and sales through compelling client collateral. I thrive in collaborative environments and enjoy turning data-driven insights into memorable experiences that build brands and drive results.

Available to hire

I’m a creative and forward-thinking Digital Marketing professional with over eight years of experience specialising in content marketing, website management (CMS), branding, and multi-format content creation. I focus on storytelling and audience connection to produce engaging digital assets across websites, graphics, photography, and short-form video.

I have led brand redesigns, inbound marketing initiatives post-rebrand, and improved alignment between marketing and sales through compelling client collateral. I thrive in collaborative environments and enjoy turning data-driven insights into memorable experiences that build brands and drive results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Specialist at Secure Agility

February 1, 2025 - February 1, 2026

Marketing Executive at Lawyers On Demand

March 1, 2024 - September 1, 2024

Coordinated external events, managed email marketing campaigns in Microsoft Dynamics, and supported new business pitches. Acted as internal brand champion, oversaw social media management, and collaborated with the global marketing team on collateral. Managed merchandise stocks and supported APAC marketing activities.

Digital Marketing Executive at voco Kirkton Park

September 1, 2022 - March 1, 2023

Developed digital marketing strategies, collaborated with Marketing Manager and Business Development Manager to optimise campaigns, and contributed to growth of transient bookings via social media, EDMs, OTAs and partnerships. Designed and published content via Meta Business Suite, executed EDM campaigns, rewrote website copy in CMS, and produced promotional materials with Adobe Creative Suite.

Digital Marketing & Communications at Liveschool

January 1, 2022 - September 1, 2022

Collaborated with Sales and Admissions to implement intake strategies, developed EDM campaigns for leads and alumni, maintained student portal content, designed social posts, and coordinated monthly events onsite and virtually.

Digital Marketing Coordinator at Gilchrist Connell

August 1, 2019 - December 1, 2021

Managed weekly EDM campaigns, monitored social media engagement, created website content tiles/banners, coordinated national firm-wide events, assisted with awards/submissions, and maintained client data/CRM.

Digital Marketing Assistant at Ideagen CompliSpace

May 1, 2018 - July 1, 2019

Published thought leadership articles and blog posts, maintained CRM (HubSpot) for 500+ clients, updated WordPress site, generated weekly marketing reports, produced internal newsletters, and organized large client events and education expos.

Freelance Digital Content Marketing at The Content Cat

March 1, 2026 - Present

Partnered with small business owners to develop branding and digital content; delivered end-to-end brand identity, responsive SEO-optimised websites, marketing collateral, and short-form promotional videos for social platforms.